Business School Application: Godiva Market Analysis and Sales Growth
VerifiedAdded on 2019/09/30
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Homework Assignment
AI Summary
This homework assignment is a Business School application for ethical approval for a taught degree, focusing on a market analysis and sales development project for Godiva in Hong Kong. The research aims to determine Godiva's current marketing strategy, sales growth, and the impact of market segmentation. The research methods include primary and secondary sources, questionnaires, multi-source secondary data, and group interviews. The application addresses ethical considerations, including maintaining anonymity, confidentiality, data storage, and data protection. The document also includes a declaration by the principal investigator confirming the accuracy of the information and adherence to the University's Research Ethics Policy. The application also provides the details on the process to inform the participants about the research project's objectives and purpose along with data protection act compliance.
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