GoGlobal Limited: MIS Analysis and Business Strategy Report

This report delves into the significance of Management Information Systems (MIS) for businesses, emphasizing their role in data collection, analysis, and presentation. It explores how MIS supports business operations, decision-making, and the achievement of competitive advantages, particularly in the context of global e-commerce. The report examines the unique features of e-commerce, such as ubiquity and global reach, and analyzes how information systems transform businesses, facilitate global e-business, and impact traditional business models. It covers the need for an effective IT infrastructure, the impact of emerging technologies on business performance, and the relationship between information systems and decision-making. Furthermore, it addresses project management, challenges in developing global information systems, and the implications of ethical and social issues, security risks, and protection tools for information systems. The report uses GoGlobal Limited, a travel agency, as a case study to illustrate the practical application of MIS concepts.

Management Information
Systems for Business

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
SECTION 1......................................................................................................................................1
1.1 Management information system and the way in which businesses use information
systems in a global context.....................................................................................................1
2.1 Role of information systems in developing business strategy..........................................2
2.2 Way in which information systems contribute to achieving competitive advantage.......2
2.3 Unique features of e-commerce........................................................................................3
SECTION 2......................................................................................................................................4
1.2 Role of information systems and technologies in transforming businesses.....................4
1.3 The role of information systems in global e-business......................................................4
2.4 The impact of internet technology, e-commerce and social media on traditional business
models.....................................................................................................................................5
TASK 2............................................................................................................................................6
SECTION 1......................................................................................................................................6
3.1 Need for and key components of an effective information technology infrastructure.....6
3.2 Reasons for building effective information systems........................................................6
3.3 Impact of key emerging information technologies on business performance..................7
4.1 Way in which key information systems improve business performance.........................7
4.2 Relationship between information systems and decision making....................................7
SECTION 2......................................................................................................................................8
5.1 Way to manage information system projects...................................................................8
5.2 Challenges to developing global information systems.....................................................8
5.3 Way in which business can develop structure for global information support system....9
SECTION 3......................................................................................................................................9
5.4 Implications of ethical and social issues for managing information systems..................9
5.5 Security risks faced by information systems..................................................................10
5.6 Tools and technologies for the protection of information systems security...................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Management information system is important in every small as well as large business
organisation. It is a set of information and procedure that collects data and information from
various resources. The major work of MIS compiles complete gathered data and present it in a
proper readable format (Ajmal, Helo and Kekäle, 2010). It is an organised approach to read and
study about the needed data and information which are important for operation and decision
making process.. The basic objective of management information system is to create a design for
implementing process and procedure that give reliable and proper detail about projects and
reports in an accurate and timely manner. GoGlobal limited is a dynamic travel agency which
includes hotelier, wholesale and professionals industries. It createcollaboration with travel
industry which are operates at market of Europe and Mediterranean. They mainly focus on
making high sales in North and South America or Asia because people of these areas are more
interested in taking advantage of offered products and services by GoGlobal limited.
TASK 1
SECTION 1
1.1 Management information system and the way in which businesses use information systems in
a global context
It is applied by organisation for collecting proper and accurate information which are
helpful in their operation function. Management information system is a computerised data base
system of marketing. MIS is a systematic study about people, organisation and technology. It
makes everything easy for human beings with effective improvement in technology. It is used
by students as well as business persons. MIS provides help and support to increase profit through
better investment in equipment, personnel and business processes. It is a people oriented process
in which well skilled and knowledge people are hired for managing data and information in a
proper way (Bélanger and Crossler, 2011). It describes the electronic automation of various types
of record keeping, tallying, counting and accounting tools and techniques which are helpful in
keeping all old and new records. These records provide guidelines to owners for better
operations in the future.
Every business firm uses information system at each and every level of operation. This is
helpful in collecting and storing relevant data and information for the organisation. Members of
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management department convert data in the form of information which is needed to carry out
day to day operations of industry. GoGlobal limited uses information system in making effective
employment decisions (Chen and et.al., 2010). Company uses various tools and techniques of
management information system for better operations of their organisation. They transfer
confidential information and data through database management system from one computer to
another. MIS makes easy and fast transformation of data. It is easy and simple for an
organisation to transfer information without taking more time from one geographical area to
another. Through this, GoGlobal limited can easily share information to their customers and
clients across the globe.
2.1 Role of information systems in developing business strategy
Information system plays a vital role in the business organisation which is described as
below:
Information storage and analysis: It is not possible for an organisation to manage data
and information manually for long time. At the time of workload, mostly companies are no
longer able to manage information and so, they use management information system. GoGlobal
limited applies comprehensive and sophisticated database that can be able to collect all important
imaginable portions of data related with company.
Assist with making decision: MIS provides guidance to the owner and manager to make
proper and accurate decision for organisation. GoGlobal limited uses information system to
identify and evaluate information from various resources.
Assist with business process: This add various developing value added services and
systems in organisation. They adopt information system to simplify the process and operations of
business along with removing unnecessary activities. The user needs to have proper knowledge
about information system to operate it in an efficient and effective manner (Chen, Chiang and
Storey, 2012).
2.2 Way in which information systems contribute to achieve competitive advantage
The basic purpose of every organisation is to reach at high competitive advantage.
Firm with competitive advantage has access to important resources that others are able and not
able to use them effectively(Fleischmann and et.al., 2014). All these are ultimately achieved in
the long run than their competitors.
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Management information system is helpful in providing competitive advantage to firms.
Companies use MIS for collecting and storing data for long time. These stored data is providing
support in attaining high position at market place. With the help of MIS company can easily
evaluate their previous and present performance of in order to give competition to their
competitors. It is easy for firm to make changes which are required for providing high
competition.
In an organisation is essential for higher authority and management to maintain proper flow of
information as to managing organisational work which create value in attaining higher
competitive edge at market place. an effective management information system provides a
significant direction to GoGlobal organisation to reaching at higher position through developing
their performance and productivity.
There is various unique feature of e commerce which are widely applied by organisations in
which some are described as below:
Ubiquity: The traditional organisation market is a physical place, access to treatment through
means of Document circulation. E-Commerce is the world’s reduce cognitive energy which is
required to complete organisational task.
Interactivity: In the modern business world technology is called interactive, and it allows for
two-way communication among business and customer.
Global Reach: E-commerce helps the firm in managing organisational work at global context
through maintain appropriate flow of data and information.
2.3 Unique features of e-commerce
There are some unique features of e-commerce which are described as below:
Ubiquity: It is a unique feature of e-commerce technology in which it provide internet
service to customers on regular basis without any restriction of time. It is easily available at
anytime and anywhere.
For example: Firms provide open Wi-Fi facility to their employees as well as clients to maintain
operational work to be done in a smooth manner. Internet helps the firm in finding out the
solution for any problem.
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Global reach: It is easy for e-commerce to capture a wider area of market with utilisation
of less time. The online population of world is equal to market size. E-commerce technology is
helpful to stretch traditional cultural across the globe (Galliers and Leidner, 2014).
For example: Business firms are widely using e-commerce facility to make relation with
customers who are buying their goods through online.
Universal standards: Technical standards provide a way to share internet worldwide.
Online tradition put many affords for growing their own characteristic across the world. Internet
provides various ways of communication from one place to another without making any affords.
For example: Large number of population use internet to communicate worldwide. Through e-
commerce, it is easy for firms to make relation with other companies who are far from the place
where firm operates.
SECTION 2
1.2 Role of information systems and technologies in transforming businesses
Management information system is important for every business firm. It is necessary due
to emergence of high issues and complexity in firm. Management information system is effective
for each small as well as large business enterprises as to maintain the flow of data and
information in effective manner. It plays a vital role in the business firm which is stated as
follows:
Helps in decision making: Decision is an important element for every firm and it is
based on the gathered information and data. MIS plays a significant role in the decision making
of GoGlobal limited. With the help of effective management information system GoGlobal can
make effective decision which are beneficial for firm or its growth. This provides an effective
communication channel which helps the higher authority to make appropriate decision.
Helps in coordinating the department: MIS is helpful in establishing healthy relations
among all departments of organisation for better operations of work. As a popular travelling
organisation GoGlobal limited is focused on implementing coordination among employees
through management information system in order to maintaining the proper flow of work within
the work place.
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Helps in finding out problems: Organisations use MIS for collecting relevant data and
information about each and every activity. It is helpful in finding out problems and issues in the
management and provide better solution for the same.
1.3 Role of information systems in global e-business
Management information system plays a significant role in every business firm. It is
known by every one that firm doesn't take a single step without information system. Through
this, organisation can easily share data and information from one system to another (Krutz, and
Vines, 2010).
 It takes a significant part in decision making process of firm because it is based on
collected data and information. GoGlobal limited uses MIS at the time of making
effective decisions for each and every department. Through internet, it is easy for the
firm to transfer relevant data from one place to other in micro seconds.
 It is important for an organisation that is having their stores and offices worldwide. They
establish effective coordination in between all departments.
 It makes every technical process easy for the firm along with providing a quick solution
for complex issues and problems.
For example: MIS is helpful in arranging data in a proper format. The higher authority of any
firm such as GoGlobal limited uses arranged data in decision making process. As a popular
travel agency it is essential for GoGlobal limited to design an effective MIS system in order to
providing appropriate data and information to each department.
Management Information System plays vast role in e business as it provides an effective
platform in respect to creating an effective decision at global context.
With the help of effective management system online business can be maintained in effective
manner as in this modern era people are very much concern on applying online services in
respect to assisting the employees through managing proper flow of communication.
Effective MIS helps the GoGlobal firm in providing online services to their significant buyers in
respect to satisfying their needs and wants.
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2.4 The impact of internet technology, e-commerce and social media on traditional business
models
Impact of internet technology on traditional business:
The internet is used in very wide range. It provides a path to share and transfer
information and communicate with other people across the world. The major use of internet is
sharing data and information in an effectual and fast manner. Organisations are concerned about
developing many sources of internet for transferring information form one person to another.
Firms provide chat rooms and a space for discussion about problems and issues. GoGlobal
limited provides internet commerce for connecting buyers and sellers online. Some more internet
technologies are available which have their impact on business:
 Technical paper
 Share company information
 Product information
Impact of e-commerce and social media on business:
 These two important elements play a vital role in the traditional business. E-commerce is
helpful in collecting data and information related to the financial terms because it is not
easy for organisation to keep data manually. MIS is helpful in keeping information safe
for a long time (Laudon and Laudon, 2011).
 In today's scenario large number of people are using social media for getting connected
with people. It is the best way to communicate and share data and information from one
person to another. Through social media, GoGlobal limited shares their details about
products and services worldwide.
For example: GoGlobal limited uses e-commerce in social media for providing appropriate and
detailed information about their products and services to target audience.
TASK 2
SECTION 1
3.1 Need for and key components of an effective information technology infrastructure
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Hardware: It is related with machinery components. This component includes computers assist
which are termed as central processing units and it as a support tool. It includes various inputs
and outputs, storage and communications materials.
Software: It is refereed with various computer application programmes and manuals which are
supporting them. Computer programmes are related with machine with readable instructions that
are related with hardware. It is a way to produce very useful information which are related with
data relating to informations. Programmes are related with input and output medium often with
disk.
Data: They are related with facts which are used in programmes to produce useful and proper
informations. It is stored in readable forms or tape which are needed by computers.
Procedures: It is related with policies that are governed by operations related with computer
systems. They are linked with people and software are related with various hardware.
People: Every information technology needs people if they are to be used. The most and
important overlooked elements are related with people.
3.2 Reasons for building effective information systems
There is the need for building an effective information system as GoGlobal ltd works
with a lot of people and many functions are there which jointly contribute to effective
achievement of goals and objectives. So, it is necessary to have coordination among these
functions which is only initiated by information technology system as it makes possible for
people in company to communicate with each other in a proper manner so that they can discuss
their ideas which will lead to bring cooperation between departments of organisation. Along with
that, establishment for channel for communication of GoGlobal ltd occurs expenses which are to
be borne by company.
Information technology have a major impact on entire organization due to its advanced
features as it helps in controlling the possibilities of mistakes. Along with this useful in acquiring
maximum benefits by gaining trust or loyalty of domestic as well as foreign clients. In today's
modern world number of corporations are adopting high range of technology to improve their
productivity by satisfying the needs of clients in a defined time frame. Thus, all these things
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shows that usage of information technology is highly indispensable for company success. Apart
from this, some other elements are ; profit maximization of an enterprise, enhancement of
company performance and so on. Additionally, some of the major key components of
information technology are described as follows:-
 Consume minimum time period while accomplishing business activities.
 Aids in making positive relations with distinct number of clients.
 Provides instant services to the company.
 Control the various unwanted costs.
Information technology is influencing the company in various manner such as; provides best
opportunities of knowledge enhancement, overall personality development, protecting data from
getting exploited and so on. Thus, number of reasons are identified which shows that
implementation of building effective information system is highly indispensable for overall
company development.
3.3 Impact of key emerging information technologies on business performance
Technological up gradation are consistent and very constant which keeps on emerging
day by day. These have a huge impact on company which is working in an environment as this
directly affects the performance of GoGlobal ltd. Usage of proper technological equipment is
necessary for the firm to have up to date operations and working of it. A company has to
compete with its various rivalries which are there in market place. (Melville, 2010). Core
competency strategy has to be made in order to deal with rivalry hence, to meet the needs and
wants of all of these factors, company is required to maintain an edge in technological factors.
This also brings effectiveness in the business operations as technology itself is an assistance to
organisation. In the recent business era organisations are widely concern on applying
management information system as a key information technology, this model is effective in
providing a proper flow of data and information within the working environment. management
information system helps the firm in transferring the data and information from one department
to another in order to establishing proper flow of data and information in effective manner. the
major purpose of each business organisations is to attaining higher growth and performance at
market place.
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4.1 Way in which key information systems improve business performance
Evaluation of information system can be done through reviewing the plan which has been
established in GoGlobal ltd. This can be done by taking opinions of people who are associated
with it and customers can also be asked about its effectiveness as some information is transferred
to them (Mithas, Ramasubbu and Sambamurthy, 2011). Information system improvement
measures can be built like this as people who are using it are asked about their problems which
can generate the best solutions for it. As information leads to coordination automatically,
business performance and employees will work in a proper manner as they are communicated
about the direction in which they have to move. Employees will work efficiently who are the key
to attain goals of company. So, this leads to improvement in business performance as awareness
about process is more effectively transferred.
4.2 Relationship between information systems and decision making
Information system plays a vital role in the decision-making as it provides a guideline to
take decision for problems which are there in company. An employee gets freedom to share its
ideas and problems by information system through which issues are countered by the manager
for which appropriate evaluation is done through which a solution is ascertained.There is a direct
relationship among both these factors as they initiate sharing of ideas between people. This also
leads to transfer of views which people in an organisation have for certain people or programs.
This will help in assisting decision making for organisation in the best possible manner. As
GoGlobal ltd is an international operator, it needs to have communication in premises so as to
have a proper integration at various locations which are initiated by the information system of
this company. Also, it helps in taking decisions by knowing where company is lacking which
enables the heads to determine it. For example: GoGlobal usually take decision on the basis of
SECTION 2
5.1 Way to manage information system projects
Firms use management information system to manage their projects. They keep their
projects in a well-organized manner. It is a procedure of collecting, analysing and reporting
information at the right place that explains project’s performance. A project management system
contains three major aspects which are:
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Input: In this, raw data has been described which is related with project performance.
Organisation is mainly focused towards collecting proper information for better operations of
project (Pohl, 2010).
Processes: It is the second and an important aspect of MIS as it is helpful in comparing
entire performance with planned performance of organisation.
Outputs: It is the final step of project management process. In this, reports are presenting
the analysed results.
5.2 Challenges to developing global information systems
While developing global information system, it is compulsory for them to identify the
number of challenges which lead to affect their business most. In this context, management first
has to identify all relevant challenges which can affect their operations. Some challenges for
global information system are as follows:
Bad communication: Sometimes, it becomes hard to communicate every information properly.
This is a factor which signifies that this is a major challenge for global information system.
Hence, management have to use appropriate techniques to improve this factor through which bad
communication get improvise (Seddon, Calvert and Yang, 2010). For example: GoGlobal limited
focuses on developing better communication channels for transferring data and information in a
proper way. They uses internet for transferring data from one system to another.
Cost: Another major challenge is the cost because if business wants to expand their operational
area then they really need more and more amount of fund. Hence, this is another major issue for
their business and their expand required more money also in the respect of passing information
from one place to another.
5.3 Way in which business can develop structure for global information support system
A business can develop their structure with respect to global information system if they
are using and formulating appropriate techniques for that. In this context, they have to identify
all relevant things which are related with their business. Factors which can affect condition of
business are challenges,global, social and ethical issues Now they want to develop their business
and for this, they first need some additional amount of funds. This requirement of fund enables
them in developing their business. Along with that, by using appropriate strategies which are
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concerned with business development, they can easily get rid out from all the problems which
faced by them.
SECTION 3
5.4 Implications of ethical and social issues for managing information systems
Ethics are the general principles on which each and every organisation and an individual
is performing his/her task. Also, society plays a crucial role in making the business successful.
Hence, there are some issues arise at the time of information system procedure of management.
They have to use appropriate system in conducting and passing on necessary information to each
and every group of society by not harming them. There are several number of issues arise at the
time of dealing with business. Hence, management has to use appropriate strategies in this
context. If they are not dealing in this perspective then they have to suffer with heavy loss.
According to management context, they generally deal at the global level with support of IT
(Tang and Musa, 2011). They have to get aware about all ethical and social issues which are
related with the management system process.
1. If they do not follow the guidelines in a proper manner or if they harm the belief then this
leads to affect working and create negative image in the eyes of stakeholders.
2. . If management doses not utilise society resources in an effective manner then it will
create negative impact on their business.
5.5 Security risks faced by information systems
As per the world is getting globalise day after day the number of threats are also
increasing. In this context, business information system is not so much secure and chances of
risk are high. Management have to secure their system so that their information do not get leak.
There are several number of security risk factor which are complied with globalise business
sector whose operations are directly concerned with information system:
1. Business can get easily hacked by anyone which is not acceptable at all.
2. Their privacy is in risk hence system can easily be accessed by anyone which is not
appropriate.
These are some risk factors which are associated with their business. Hence, management
has to use an appropriate system so that they can secure their managementand make their data
secured for long term (Trkman, 2010).
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For example: Sometimes, internet hackers hack data and information through low security.
GoGlobal limited uses high security internet facility to conversion of data form one computer
system to another.
5.6 Tools and technologies for the protection of information systems security
Campus border firewalls: This system is developed to unauthorised access to or from a
secured and private network.
For example: Company uses this firewall for securing data because one channel is used for
transferring data among all employees. So, they use a secured network for securing and
transferring data to important people.
Encryption: It is helpful to convert data in a safe and secured manner so that information
can be safely transferred form one area to another.
For example: GoGlobal limited uses some protection tools such as high security panel for safely
transferring the data from one system to another (Trkman and et.al., 2010).
Password management: It is the best way to secure data and information, every student
and employee apply password to secure their confidential information.
For example: Firm uses password for their confidential data and information.
CONCLUSION
As per the above mentioned report, it is clearly identified that information technology
plays an important role in taking and evaluating all aspects of business. It is one of the most
helpful terms for expanding any business organisation. This process is helpful in the
development of business and hence, it becomes easy for organisation to manage their concern at
global level in short time period. This process is helpful and its impact on business is positive in
nature. Hence, this technique leads to promote business at the global level through which
management can run their operations at minimum cost. Social media is one of the best platforms
for this sort of business. As per the considering this concept, management can take appropriate
decision by binding up their business with each and every department of business organisation.
While analysing of porter five force model it become easy for an organisation to gain the
competitive advantage from keen competitive market world.
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what is management information system. 2017. [Online]. Available through:
<http://www.webopedia.com/TERM/M/MIS.html>. [Accessed on 12th July. 2017]
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