Analyzing Gold Coast, Australia: A Travel Booklet for HAT201

This report presents a travel booklet analyzing the Gold Coast, Australia, as a tourist destination. The booklet examines the key components of the destination, including its attractions such as beaches, theme parks, and nightlife, and its amenities like hotels, restaurants, and transport. It also details the accessibility options available to tourists, such as light rail, buses, and rental cars, and explores the ancillary services provided, such as government support and customer service centers. The report references several academic sources to support its analysis, offering a comprehensive overview of the Gold Coast's appeal and infrastructure for tourists, aiming to provide a detailed understanding of the destination's hospitality and tourism system.

Running head: HOSPITALITY AND TOURISM
HOSPITALITY AND TOURISM SYSTEM
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Introduction
Hospitality and tourism system are aspects that have become one of the most crucial and
critical aspect for any country’s development and economic benefits. Abodeeb, Wilson and
Moyle (2015) mentions the beneficial aspects of tourism and mentioned its importance in several
country’s source of welfare. In Australia, hospitality and tourism is associated with generation of
jobs, investment and growth of economic benefits and growth of communities (Lawton and
Weaver 2015). However, one of the primary reasons for the increased demand of Australian
tourist destination is its accurate information and information.
This paper would discuss about the tourist destination Gold Coast, Australia and in
discussion would provide details about its attractions, its amenities, accessibilities and the
ancillary services, which will develop a travel booklet for this location.
The location
The tourist destination chosen for this discussion is Gold Coast Australia, which is a
metropolitan region, situated in the South of Brisbane and on the eastern coast of Australia. This
location is full of natural and scenic attractions in which, sandy beaches and surfing spots
prevails (Abodeeb, Wilson and Moyle 2015).
Attractions
Gold Coast Australia is a complete year round tourist destination, which could be visited
in all seasons, winters and summers (Sarmiento and El Hanandeh 2018). However, April to
October is the most popular time, when 25% of the tourists visit this place as the weather is
warm. This metropolitan region is popular for its inland canals, waterways, sandy beaches, and

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natural as well as artificial surfing spots (Abodeeb, Wilson and Moyle 2015). Besides this, it also
involves theme parks such as Dreamworld, Wet’n’wild, sea world, lamington’s national Park and
home of several rare birds with presence of rainforest. Besides this, the nightlife of this tourist
destination is another major attraction as Q1 building with sky Point arranges for vibrant
nightlife events. Further, there are multiple casino, surfing contests such as the Quicksilver Pro
and Surf Contests (occurs between February and March), with swimming running and boating
competition occurs in this tourist destination (Sarmiento and El Hanandeh 2018). Moreover,
there are multiple sanctuaries and national parks that protect endangered animals such as
Tamborine Rainforest park with skywalk, David Fleay Wildlife Park and others also attracts
large number of tourists in this tourist location (Abodeeb, Wilson and Moyle 2015).
Amenities
There are more than 300 big and small hotels with luxurious and general facilities to
serve the needs of the tourists (Abodeeb, Wilson and Moyle 2015). There are multiple facilities
that are provided to the tourist and depending upon these the charges may vary from AUD 100 to
AUD 1000. Amenities include locations close to the major tourist attractions, adjacent to
magnificent Broadwater, calm and beautiful family areas and others due to which the price range
may vary (Sarmiento and El Hanandeh 2018). With multiple restaurants, hotels, takeaway
service and café, the hospitality and tourism associated food and beverage industry takes care of
every taste of tourists for their positive and happy family time. Therefore, depending upon the
location, amenities, services and the ability of the tourist to spend, the facilities and services are
provide to the tourists in the process (Dedekorkut-Howes and Bosman 2015).

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Access
There are multiple transport access available in the Gold Coast metropolitan so that
people and tourists visiting this place could be provided with effective access to its tourist
locations (Abodeeb, Wilson and Moyle 2015). Light rail system, water taxi, buses, normal cabs
and taxis, cycles and rental cars are among few transport facility that the government has
provided to the tourists visiting the city. All the famous places and tourist locations has been
connected with transportations so that tourists could visit all the locations effectively (Sarmiento
and El Hanandeh 2018). All the theme parks, shopping, nightlife and other attractive aspects are
associated with the amenities so that tourists could avail all the aspects effectively.
Ancillary services
This tourist destination is not associated with any DMO or Destination Marketing
Organisation as every year more than 5% tourists visit this place for its natural and activity added
facilities (Lawton and Weaver 2015). The government in this location is divided in three phases
such as federal, state and local level and each of these levels and phases are provided with its
own responsibilities and targeted so that people could be provided with proper service and
management of the place could become effective (Lawton and Weaver 2015). Further, this place
is consists of city of Gold Coast and the customer service center so that people could be provided
with effective and error free service while their good and priceless vacations in this location
(Abodeeb, Wilson and Moyle 2015).
Conclusion
While concluding the paper, it could be said that majority of the services and amenities
present in this tourist locations are effective due to which every year a specific number of tourist

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visit this place. Further, it should also be mentioned that the government has implemented
strategies so that the tourists could register their concerns to the government directly and provide
their feedback.

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References
Abodeeb, J., Wilson, E. and Moyle, B., 2015. Shaping destination image and identity: insights
for Arab tourism at the Gold Coast, Australia. International Journal of Culture, Tourism and
Hospitality Research, 9(1), pp.6-21.
Dedekorkut-Howes, A. and Bosman, C., 2015. The Gold Coast: Australia’s
playground?. Cities, 42, pp.70-84.
Lawton, L.J. and Weaver, D.B., 2015. Using residents’ perceptions research to inform planning
and management for sustainable tourism: A study of the Gold Coast Schoolies Week, a
contentious tourism event. Journal of Sustainable Tourism, 23(5), pp.660-682.
Sarmiento, C.V. and El Hanandeh, A., 2018. Customers’ perceptions and expectations of
environmentally sustainable restaurant and the development of green index: The case of the Gold
Coast, Australia. Sustainable Production and Consumption, 15, pp.16-24.