Fahad AlSuwaidi's Marketing Plan for GoldenSpoon Gelato Shop Analysis

This report presents a comprehensive marketing plan for a gelato shop, specifically targeting the Canberra region. The plan begins with a situation analysis, examining the growth and trends within the ice cream industry, including a 10.3% growth in the last 5 years and a projected 2.6% growth rate. The analysis includes competitor profiling, consumer trends, and an ideal location in Belconnen and Canberra Central. The marketing strategy encompasses product offerings, pricing, location considerations, and promotional activities. The plan incorporates a PESTLE analysis, considering political, economic, social, technological, environmental, and legal factors to assess the viability and opportunities for a gelato shop in Canberra. The report provides insights into the market, competition, consumer behavior, and strategic recommendations for success.