Resource Management Report: Gold's Gym, Dagenham, England
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AI Summary
This report provides a comprehensive resource management plan for Gold's Gym in Dagenham, England. The report begins with an introduction to resource management and then details the development of human resource functions, including recruitment, selection, induction, training, and performance management. It outlines plans for hiring personal trainers, dietitians, nutritionists, and yoga instructors to enhance client services. The report also covers the investigation and planning of operational resources, such as cross-country skiers, ladder step-up machines, foam rollers, and yoga blocks. Furthermore, the report analyzes how these resources align with the gym's objectives of improving fitness services and maximizing client satisfaction. It emphasizes the importance of employee training, digital tools, and new equipment to improve the overall client experience and achieve long-term goals. The report concludes with a discussion of resource maximization and remedial actions to ensure the gym's success. The report is available on Desklib.
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RESOURCE MANAGEMENT
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TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................4
MAIN BODY..................................................................................................................................4
1 Development of human resource function................................................................................4
4 Investigation and planning of resources required for achieving aim and objectives of
organisation..................................................................................................................................6
5 Use of resources against organisational plans..........................................................................8
6. Formulation of plans to effectively ensure that resources are maximized and also analyse
various remedial actions..............................................................................................................9
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14
INTRODUCTION...........................................................................................................................4
MAIN BODY..................................................................................................................................4
1 Development of human resource function................................................................................4
4 Investigation and planning of resources required for achieving aim and objectives of
organisation..................................................................................................................................6
5 Use of resources against organisational plans..........................................................................8
6. Formulation of plans to effectively ensure that resources are maximized and also analyse
various remedial actions..............................................................................................................9
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14


INTRODUCTION
Resource management is the process of planning and developing organisational resources
required for managing successful business operations. The report is based on resource plan for
Gold’s Gym in Dagenham a town in England. In order to manage efficiency in business process
the manager will be focusing resource plan which will comprise information abut HR and
operation function. The aim of Gym is to make people understand their own strength by focusing
on strength stamina and power. The report will outline development of human resource function
which will be focused on training, induction, recruitment, selection, etc. Further, assignment
will outline plan for maximizing resources and initiating remedial actions.
MAIN BODY
1 Development of human resource function
Human resource development is set of systematic and planned activities of firm which are
designed to grab opportunity and manage continuous learning of staff members. Appraisal of
HRM function aim at managing improvement in performance of employees. Management of
employees in resource planning paly a crucial role in meeting aim and objectives of organisation.
HR manager of Gold’s gym will have to focus on managing improvement in HR function to
meet objectives of business which is provide satisfaction to customers and to implement use of
digital tools to encourage client’s fitness. Appraisal of development HR functions is discussed
below:
Recruitment and Selection: Gold’s Gym is a small enterprise in Dagenham
focused on continuous improvement in services in order to meet client’s
expectation. The recruitment and selection of gym is based internet resume and
database, internal hire and print newspaper. However, for selection HR manager of
organisation aim at interviewing, personality profiling and group exercises. For
managing improvement in function HR manager will now aim at incorporating nee
recruitment approaches that is internet job boards for online pooling, social
professional networks and employee referrals programs (Storey, 2014). This will
help the firm in managing diverse workforce and employee motivation. On the
other hand, in selection HR manager will focus on online screening and on the
basis experience in fitness field. Also, in recruitment HR professional will focus on
hiring personal trainers, dietitians, nutritionist and personal yoga instructors. The
Resource management is the process of planning and developing organisational resources
required for managing successful business operations. The report is based on resource plan for
Gold’s Gym in Dagenham a town in England. In order to manage efficiency in business process
the manager will be focusing resource plan which will comprise information abut HR and
operation function. The aim of Gym is to make people understand their own strength by focusing
on strength stamina and power. The report will outline development of human resource function
which will be focused on training, induction, recruitment, selection, etc. Further, assignment
will outline plan for maximizing resources and initiating remedial actions.
MAIN BODY
1 Development of human resource function
Human resource development is set of systematic and planned activities of firm which are
designed to grab opportunity and manage continuous learning of staff members. Appraisal of
HRM function aim at managing improvement in performance of employees. Management of
employees in resource planning paly a crucial role in meeting aim and objectives of organisation.
HR manager of Gold’s gym will have to focus on managing improvement in HR function to
meet objectives of business which is provide satisfaction to customers and to implement use of
digital tools to encourage client’s fitness. Appraisal of development HR functions is discussed
below:
Recruitment and Selection: Gold’s Gym is a small enterprise in Dagenham
focused on continuous improvement in services in order to meet client’s
expectation. The recruitment and selection of gym is based internet resume and
database, internal hire and print newspaper. However, for selection HR manager of
organisation aim at interviewing, personality profiling and group exercises. For
managing improvement in function HR manager will now aim at incorporating nee
recruitment approaches that is internet job boards for online pooling, social
professional networks and employee referrals programs (Storey, 2014). This will
help the firm in managing diverse workforce and employee motivation. On the
other hand, in selection HR manager will focus on online screening and on the
basis experience in fitness field. Also, in recruitment HR professional will focus on
hiring personal trainers, dietitians, nutritionist and personal yoga instructors. The
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individual will be hired for providing exclusive services to clients. Increase in
workforce will support in managing client specific requirement on healthy eating
and working out practices.
Induction: It is a process of managing staff coordination within organisation on the
basis of shared values and working practices. Further, HR manger of Gold’s gym
aim at managing equal working condition and therefore staff has uniform according
to their job profile which represents their job function and make it easy for the
client to differentiate among staff members. In accordance with Gold’s gym will
be focusing on setting new working standards where uniform of staff will be
according to sections of gym. Moreover, motto of induction will be on managing
equality in employment rights to improve terms and condition considering
perspective of staff.
Training: Training of staff is essential for managing staff knowledge and skills. In
accordance with this function HR manager of Gold’s gym is focused on organised
weekly session of staff on each equipment’s which help employee in assisting
every basic need of client when working out. However, now HR manager will be
focusing on diving employees into section of gym and providing training according
to section of gym area (Sikora and Ferris, 2014). This will help in stable
management of work and knowledge of staff over specific equipment’s. It is
important for the gym to manage division of staff as per section to meet individual
client expectation. This change will help in strengthen staff as well as dynamics of
services
Performance management: It is basis of managing employee motivation at
workplace for which HR manager aim at organisation informal training session of
staff which helps them in resolving their workplace conflicts. In accordance with
this, it can be said that HR manager will focus on rewards and incentives to staff on
the basis of their contribution in firm and behaviour with clients. In addition, HR
manager will implement use of rewards and schemes a where best employee of the
moth will be gaining free membership with gym for year.
The changes in these functions will help HR manager in managing improvement in employee
management which is directly linked with corporate reputation of gym. The changes in HR
workforce will support in managing client specific requirement on healthy eating
and working out practices.
Induction: It is a process of managing staff coordination within organisation on the
basis of shared values and working practices. Further, HR manger of Gold’s gym
aim at managing equal working condition and therefore staff has uniform according
to their job profile which represents their job function and make it easy for the
client to differentiate among staff members. In accordance with Gold’s gym will
be focusing on setting new working standards where uniform of staff will be
according to sections of gym. Moreover, motto of induction will be on managing
equality in employment rights to improve terms and condition considering
perspective of staff.
Training: Training of staff is essential for managing staff knowledge and skills. In
accordance with this function HR manager of Gold’s gym is focused on organised
weekly session of staff on each equipment’s which help employee in assisting
every basic need of client when working out. However, now HR manager will be
focusing on diving employees into section of gym and providing training according
to section of gym area (Sikora and Ferris, 2014). This will help in stable
management of work and knowledge of staff over specific equipment’s. It is
important for the gym to manage division of staff as per section to meet individual
client expectation. This change will help in strengthen staff as well as dynamics of
services
Performance management: It is basis of managing employee motivation at
workplace for which HR manager aim at organisation informal training session of
staff which helps them in resolving their workplace conflicts. In accordance with
this, it can be said that HR manager will focus on rewards and incentives to staff on
the basis of their contribution in firm and behaviour with clients. In addition, HR
manager will implement use of rewards and schemes a where best employee of the
moth will be gaining free membership with gym for year.
The changes in these functions will help HR manager in managing improvement in employee
management which is directly linked with corporate reputation of gym. The changes in HR

function will helps HR manager in coordinating with objectives and purpose of Gym which is
helps people in maintaining fitness and building own way of success. Further, the long-term
objective is to target maximum population growth to choose healthy life style. Also, HR
management of Gold’s gym will incorporate changes by consulting existing employee in order to
gain individual trust over the changes which will reduce the risk of resistance (Day and et.al.,
2018). The plan will help in effective management of gym activities and employees with changes
because all the fluctuation are in favour of existing workforce and for improvement in
operational services of gym.
4 Investigation and planning of resources required for achieving aim and objectives of
organisation
Investigation and planning Human resource
Personal Trainers The individual will he hired on the basis of their experience in
fitness filed with advanced equipment’s. These will be assisting
trainers and clients in senior fitness and strength training for
specific purpose. The individual will be recruited in the basis of
their bachelor degree in exercise science or kinesiology. HR
manager will seek for certification of working with advance
health club and will test individual skills of handling client needs.
In accordance with present growth of Gold’s Gym HR manager
will be recruiting 5 more Personal trainers
Dietitians The recruitment of these individual will be with the purpose of
providing exert advice on heathy eating habits to all client of
gym. There will be maximum 3 expert in dietetics who will assist
client with eating habits according to their routine and motive like
weight loss, fitness, booting stamina considering all the health
concerns of people (Baas and Cayla, 2019). The selection criteria
of the individual will be degree from program of Academy of
Nutrition and Dietetics.
Nutritionist The individual will be hired on the basis of their experience with
health club or hospital setting. The individual in gold’s gym will
be responsible for managing improvement in health of clients
helps people in maintaining fitness and building own way of success. Further, the long-term
objective is to target maximum population growth to choose healthy life style. Also, HR
management of Gold’s gym will incorporate changes by consulting existing employee in order to
gain individual trust over the changes which will reduce the risk of resistance (Day and et.al.,
2018). The plan will help in effective management of gym activities and employees with changes
because all the fluctuation are in favour of existing workforce and for improvement in
operational services of gym.
4 Investigation and planning of resources required for achieving aim and objectives of
organisation
Investigation and planning Human resource
Personal Trainers The individual will he hired on the basis of their experience in
fitness filed with advanced equipment’s. These will be assisting
trainers and clients in senior fitness and strength training for
specific purpose. The individual will be recruited in the basis of
their bachelor degree in exercise science or kinesiology. HR
manager will seek for certification of working with advance
health club and will test individual skills of handling client needs.
In accordance with present growth of Gold’s Gym HR manager
will be recruiting 5 more Personal trainers
Dietitians The recruitment of these individual will be with the purpose of
providing exert advice on heathy eating habits to all client of
gym. There will be maximum 3 expert in dietetics who will assist
client with eating habits according to their routine and motive like
weight loss, fitness, booting stamina considering all the health
concerns of people (Baas and Cayla, 2019). The selection criteria
of the individual will be degree from program of Academy of
Nutrition and Dietetics.
Nutritionist The individual will be hired on the basis of their experience with
health club or hospital setting. The individual in gold’s gym will
be responsible for managing improvement in health of clients

who have paid for premium membership. There will be 3
nutritionist who will be hired to teach fitness enthusiast and
outdoor activities to improve stamina, health and manage weight
as per body type. Further, these staff members in gym will be
focused on advising safe dietary practices, supplements and
minerals. The selection criteria of the individual will be degree
from program of Academy of Nutrition and Dietetics
Personal Yoga Instructors HR manager of Gold’s gym will be hiring 5 Personal Yoga
Instructors for managing effective meditation and Asana at fitness
club apart from exercising on machineries and with the help of
equipment’s. It is important for the fitness club to focus on
promotion of mental health of client with physical fitness because
it helps in managing interest of individual with activities of gym
(Arjomandy, 2016). The yoga instructors will be helping premium
client of gym in understanding meditation by organising session
of 1 hour after physical exercising.
Investigation and planning Operational resource
3 Cross-country skiers This will be added in Cardio section of gym which is for upper
body workout. This is will encourage physical motive of body
which will require strength. This requirement of whole body as the
drive handles arms, abs, hips and shoulder. Working out with this
will person in gaining flexibility. Further, this is effective fitness
cardio equipment because it requires speed, power and strength
needed for each rep which jack up heart rate and release of sweat.
2 Ladder step up machine Climbing is the monstrous workout which support continuous
movement of body. However, Ladder step up machine will be
added in operations resources because it is self-paced and
requirement person to continuously climb upward. It is kept on
angle of 40 degree and engages use of core muscles and helps the
person in realising stress of lower back.
nutritionist who will be hired to teach fitness enthusiast and
outdoor activities to improve stamina, health and manage weight
as per body type. Further, these staff members in gym will be
focused on advising safe dietary practices, supplements and
minerals. The selection criteria of the individual will be degree
from program of Academy of Nutrition and Dietetics
Personal Yoga Instructors HR manager of Gold’s gym will be hiring 5 Personal Yoga
Instructors for managing effective meditation and Asana at fitness
club apart from exercising on machineries and with the help of
equipment’s. It is important for the fitness club to focus on
promotion of mental health of client with physical fitness because
it helps in managing interest of individual with activities of gym
(Arjomandy, 2016). The yoga instructors will be helping premium
client of gym in understanding meditation by organising session
of 1 hour after physical exercising.
Investigation and planning Operational resource
3 Cross-country skiers This will be added in Cardio section of gym which is for upper
body workout. This is will encourage physical motive of body
which will require strength. This requirement of whole body as the
drive handles arms, abs, hips and shoulder. Working out with this
will person in gaining flexibility. Further, this is effective fitness
cardio equipment because it requires speed, power and strength
needed for each rep which jack up heart rate and release of sweat.
2 Ladder step up machine Climbing is the monstrous workout which support continuous
movement of body. However, Ladder step up machine will be
added in operations resources because it is self-paced and
requirement person to continuously climb upward. It is kept on
angle of 40 degree and engages use of core muscles and helps the
person in realising stress of lower back.
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10 Foam rollers These will be added in yoga section as it helps in increasing
flexibility, eliminating muscle knots, reducing soreness and
promoting use of body strength. This will be added with the motive
of reducing injury risk and it the way of self-massage which boost
circulation. This will be incorporated for improving coordination of
bodies working out on machines. This will be specifically for the
clients who have undergone muscle injury and require recovery
from strenuous exercise.
5 Yoga Blocks This will be for beginners and for supporting flexibility when
learning yoga poses. It gives support to beginners when doing yoga
for managing better alignment.
5 Use of resources against organisational plans
Human resources in Gold’s Gym will be hired with the motive of assisting client’s needs
and expectations. Plan of business is to manage improvement in Human resource functions,
employee and operational resources. To manage this operational manager planned to add new
people to guide and advance machineries to make physical exercise less exhausting which
supports boost in strength of muscle.
Dietitians and nutritionist in gym will be focused on promoting healthy living and eating
habits of clients. Long term plan of gym is to build path of success and provide
guaranteed satisfaction (EXPERIENCE THE DIFFERENCE AT GOLD’S GYM
LONDON (DAGENHAM), 2019). However, to meet this need it is important for the gym
to focus on improving human resource services instead of machine because fitness is a
concern which need to addressed entirely and not just by physical exercising.
Addition of personal trainers and yoga instructors in gym is with the purpose of making
client access to every fitness services provided by firm. Long term plan and a and
objectives of Gold’s Gym is to enable access to everything that can helps client in
transforming life (Attlee and et.al., 2018). Guidance from trainers and pace foundational
yoga session will help the firm in meeting long term plan of being with client in every
step when seeking fitness.
flexibility, eliminating muscle knots, reducing soreness and
promoting use of body strength. This will be added with the motive
of reducing injury risk and it the way of self-massage which boost
circulation. This will be incorporated for improving coordination of
bodies working out on machines. This will be specifically for the
clients who have undergone muscle injury and require recovery
from strenuous exercise.
5 Yoga Blocks This will be for beginners and for supporting flexibility when
learning yoga poses. It gives support to beginners when doing yoga
for managing better alignment.
5 Use of resources against organisational plans
Human resources in Gold’s Gym will be hired with the motive of assisting client’s needs
and expectations. Plan of business is to manage improvement in Human resource functions,
employee and operational resources. To manage this operational manager planned to add new
people to guide and advance machineries to make physical exercise less exhausting which
supports boost in strength of muscle.
Dietitians and nutritionist in gym will be focused on promoting healthy living and eating
habits of clients. Long term plan of gym is to build path of success and provide
guaranteed satisfaction (EXPERIENCE THE DIFFERENCE AT GOLD’S GYM
LONDON (DAGENHAM), 2019). However, to meet this need it is important for the gym
to focus on improving human resource services instead of machine because fitness is a
concern which need to addressed entirely and not just by physical exercising.
Addition of personal trainers and yoga instructors in gym is with the purpose of making
client access to every fitness services provided by firm. Long term plan and a and
objectives of Gold’s Gym is to enable access to everything that can helps client in
transforming life (Attlee and et.al., 2018). Guidance from trainers and pace foundational
yoga session will help the firm in meeting long term plan of being with client in every
step when seeking fitness.

Implementation of new machinery equipment’s that is Cross-country skiers Ladder step
up machine will help in meeting organisational plan of providing digitally advanced tools
for exercising. The addition of operational resources in gym will help in taking fitness to
another level where cardio will be focused on releasing stress. Addition of equipment’s
will help Gold’s gym in changing fitness experience of clients without fluctuation in
price list. On the other hand, addition of machineries requires huge cost investment but
will helps organisation in meeting aim of delivering unified fitness experience by meeting
individual needs and expectations.
New yoga amenities are added with the purpose of making people understand importance
of working out without digital machineries. Further, plan of Gold’s gym is to increase
sales as well client’s satisfaction and by focusing on health and injuries of client the firm
will be able to large segment of society which will support growth of organisation at
different level with varied segment of people (Greenfield and et.al., 2014). Focusing on
yoga section is useful for the gold’s gym because it will help the business in focusing on
segments which required attention of fitness experts but lacks guidance.
The addition of operational and human resources is to ensure that organisation is able address
need and expectation of all types of people. Targeting every segment of society by focusing on
individual expectation is the best way to seek long term growth by accomplishing short term aim
and objectives. The changes and addition in services will helps gym in promoting health, fitness
and developing standard of living among large group of people. The revised plan and motto of
club will be recovering your weakness, diseases and injuries.
6. Formulation of plans to effectively ensure that resources are maximized and also analyse
various remedial actions.
Business concept
Gold's Gym must focus on reducing labour cost by effectively eliminating wastage and
improving process flow. It must also focus on time delivery of services and goods to the gym
members or customers of the organization effectively. Gold's Gym aims at optimally utilizing
the resources of the organization to effectively attain goals and objective which leads to higher
operational efficiency, performance and productivity (Aragones and et.al., 2016). Gold's Gym
also aims at maximizing the cash flows of the organization for higher sustainable growth and
development for higher success and operational efficiency of the organization. Effective use of
up machine will help in meeting organisational plan of providing digitally advanced tools
for exercising. The addition of operational resources in gym will help in taking fitness to
another level where cardio will be focused on releasing stress. Addition of equipment’s
will help Gold’s gym in changing fitness experience of clients without fluctuation in
price list. On the other hand, addition of machineries requires huge cost investment but
will helps organisation in meeting aim of delivering unified fitness experience by meeting
individual needs and expectations.
New yoga amenities are added with the purpose of making people understand importance
of working out without digital machineries. Further, plan of Gold’s gym is to increase
sales as well client’s satisfaction and by focusing on health and injuries of client the firm
will be able to large segment of society which will support growth of organisation at
different level with varied segment of people (Greenfield and et.al., 2014). Focusing on
yoga section is useful for the gold’s gym because it will help the business in focusing on
segments which required attention of fitness experts but lacks guidance.
The addition of operational and human resources is to ensure that organisation is able address
need and expectation of all types of people. Targeting every segment of society by focusing on
individual expectation is the best way to seek long term growth by accomplishing short term aim
and objectives. The changes and addition in services will helps gym in promoting health, fitness
and developing standard of living among large group of people. The revised plan and motto of
club will be recovering your weakness, diseases and injuries.
6. Formulation of plans to effectively ensure that resources are maximized and also analyse
various remedial actions.
Business concept
Gold's Gym must focus on reducing labour cost by effectively eliminating wastage and
improving process flow. It must also focus on time delivery of services and goods to the gym
members or customers of the organization effectively. Gold's Gym aims at optimally utilizing
the resources of the organization to effectively attain goals and objective which leads to higher
operational efficiency, performance and productivity (Aragones and et.al., 2016). Gold's Gym
also aims at maximizing the cash flows of the organization for higher sustainable growth and
development for higher success and operational efficiency of the organization. Effective use of

advanced resources and equipment in the cost-effective manner helps in sustainable growth and
development of the Gold's Gym.
Vision, mission and objectives of the company
Vision and mission:
The main vision of the company is to increase the sales of the company by 15% in the
current financial year, by managing changes in human and operational resources like
implementing improved machines and instruments. Gold's Gym also aim at increasing profit margins of the company by 10% in the current
financial year by promoting health.
Objectives:
The main objective of the company is to achieve economies of scale which helps in
attaining competitive advantage in the market (Maximized resources, increased
effectiveness, 2019). Another key objective of the company is to implement digital equipment’s and machines
for higher results and outcomes of the clients.
Marketing plan
Product: Gold's Gym aim at providing digital and advanced technology and equipment to
the clients. It also aims at providing customized dietary meal and products to the clients
for effective results and outcomes. Gold's Gym also provide supplements of own product
brand. Gold's Gym also provide services like experienced personal trainee and
experienced dietician for effective results and outcomes of the clients (King and et.al.,
2016). There will be 5 expert Personal trainers and 3 personal yoga instructors who will
assist client according to individual requirement. Further, there will be Dietitian and
Nutritionist who will promoting healthy eating and living habits at gym. Price: Clients are charged according to the services they are willing to take according to
the needs and wants of the customer. In case of personal training and assistance higher
fees is charged. Dietary food is available at economic and affordable price. Gold's Gym
provide supplements of their own brands like proteins, vitamin tablets, etc. to effectively
enhance their body.
development of the Gold's Gym.
Vision, mission and objectives of the company
Vision and mission:
The main vision of the company is to increase the sales of the company by 15% in the
current financial year, by managing changes in human and operational resources like
implementing improved machines and instruments. Gold's Gym also aim at increasing profit margins of the company by 10% in the current
financial year by promoting health.
Objectives:
The main objective of the company is to achieve economies of scale which helps in
attaining competitive advantage in the market (Maximized resources, increased
effectiveness, 2019). Another key objective of the company is to implement digital equipment’s and machines
for higher results and outcomes of the clients.
Marketing plan
Product: Gold's Gym aim at providing digital and advanced technology and equipment to
the clients. It also aims at providing customized dietary meal and products to the clients
for effective results and outcomes. Gold's Gym also provide supplements of own product
brand. Gold's Gym also provide services like experienced personal trainee and
experienced dietician for effective results and outcomes of the clients (King and et.al.,
2016). There will be 5 expert Personal trainers and 3 personal yoga instructors who will
assist client according to individual requirement. Further, there will be Dietitian and
Nutritionist who will promoting healthy eating and living habits at gym. Price: Clients are charged according to the services they are willing to take according to
the needs and wants of the customer. In case of personal training and assistance higher
fees is charged. Dietary food is available at economic and affordable price. Gold's Gym
provide supplements of their own brands like proteins, vitamin tablets, etc. to effectively
enhance their body.
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Place: Gold's Gym is situated at Dagenham in East London, England to attract large
number of fitness freak customers to increase the operational efficiency and productivity
of the organization (Schaefer, Rao and Mahajan, 2018). Promotion: Gold's Gym aims at using advanced technology and tools to promote their
brand with helps of digital marketing and using effective social media platforms like
Facebook, Instagram, twitter and email to attract large number of customers. Promotion
can be done through advertisement and by putting banners and hoardings to attract more
people by specifying all the services and goods provided by the Gold's Gym.
Operation plan In case of any injury or accident: Gold's Gym must use effective and advanced resources,
equipments and machines to lower the risk of accident and injury of clients. Doctors,
caretakers and physicians must be available to take care of the industry so that effective
treatment can be given to clients (9 Gym Safety Tips for Healthy Workouts, 2018). Lack of financial resources: Gold's Gym policy is to keep advance payment from the
clients for the whole year membership. In case of lack of financial resources, he can take
loan from banks for effective funding of resources which leads to higher operational
efficiency. Ineffective equipment: Gold's Gym must focus on implementing digital and advanced
technology, equipment and machines which leads to higher operational productivity and
effective results of clients with enhanced improvement in the body.
Inexperienced training and dieticians: Gold's Gym must focus on giving advanced
training to the clients and proper medical check up must be considered for evaluating the
client health which helps trainers and dietician analyse the diet plan for the client for
effective results and outcomes (Nutting, 2018).
Resources equipments and machines must be up to date to reduce the cause of injury which leads
to lower risk of accident and effective results and outcomes.
Feasibility plan
Forecasted cash flow statement
number of fitness freak customers to increase the operational efficiency and productivity
of the organization (Schaefer, Rao and Mahajan, 2018). Promotion: Gold's Gym aims at using advanced technology and tools to promote their
brand with helps of digital marketing and using effective social media platforms like
Facebook, Instagram, twitter and email to attract large number of customers. Promotion
can be done through advertisement and by putting banners and hoardings to attract more
people by specifying all the services and goods provided by the Gold's Gym.
Operation plan In case of any injury or accident: Gold's Gym must use effective and advanced resources,
equipments and machines to lower the risk of accident and injury of clients. Doctors,
caretakers and physicians must be available to take care of the industry so that effective
treatment can be given to clients (9 Gym Safety Tips for Healthy Workouts, 2018). Lack of financial resources: Gold's Gym policy is to keep advance payment from the
clients for the whole year membership. In case of lack of financial resources, he can take
loan from banks for effective funding of resources which leads to higher operational
efficiency. Ineffective equipment: Gold's Gym must focus on implementing digital and advanced
technology, equipment and machines which leads to higher operational productivity and
effective results of clients with enhanced improvement in the body.
Inexperienced training and dieticians: Gold's Gym must focus on giving advanced
training to the clients and proper medical check up must be considered for evaluating the
client health which helps trainers and dietician analyse the diet plan for the client for
effective results and outcomes (Nutting, 2018).
Resources equipments and machines must be up to date to reduce the cause of injury which leads
to lower risk of accident and effective results and outcomes.
Feasibility plan
Forecasted cash flow statement

Particulars
Initial
Investment 1st year 2nd year 3rd year
Cash in hand at the beginning 2500000 4994050 5078015 5170635
Cash Receipts
Cash sales 65000 71500 78650
Returns and allowances 15000 16500 18150
Collections on accounts receivable 25000 27500 30250
Total cash inflows 105000 115500 127050
Cash paid out
Advertising 400 400 400
Commissions and fees 2000 2500 3000
Contract labor 4000 3800 4200
Employee benefit programs 1800 2200 2300
Insurance (other than health) 2000 2300 2500
Interest expense 1500 1200 1600
Gym Equipment 2000 1900 2100 1600
Meals and entertainment 200 750 600
Mortgage interest 300 400 650
Office expense 500 600 300
Other interest expense 150 180 220
Pension and profit-sharing plan 320 360 340
Rent or lease 1500 1500 1500 1500
Rent or lease: equipment 1800 1800 1800 1800
Repairs and maintenance 200 275 325
Taxes and licenses 200 200 200
Wages (less emp. credits) 1500 1500 1500
Other expenses 650 400 350 500
Loan principal payment 365 465 650
Total Cash Paid Out (outflow) 5950 21035 22880 24185
Net cash flow -5950 83965 92620 102865
Initial
Investment 1st year 2nd year 3rd year
Cash in hand at the beginning 2500000 4994050 5078015 5170635
Cash Receipts
Cash sales 65000 71500 78650
Returns and allowances 15000 16500 18150
Collections on accounts receivable 25000 27500 30250
Total cash inflows 105000 115500 127050
Cash paid out
Advertising 400 400 400
Commissions and fees 2000 2500 3000
Contract labor 4000 3800 4200
Employee benefit programs 1800 2200 2300
Insurance (other than health) 2000 2300 2500
Interest expense 1500 1200 1600
Gym Equipment 2000 1900 2100 1600
Meals and entertainment 200 750 600
Mortgage interest 300 400 650
Office expense 500 600 300
Other interest expense 150 180 220
Pension and profit-sharing plan 320 360 340
Rent or lease 1500 1500 1500 1500
Rent or lease: equipment 1800 1800 1800 1800
Repairs and maintenance 200 275 325
Taxes and licenses 200 200 200
Wages (less emp. credits) 1500 1500 1500
Other expenses 650 400 350 500
Loan principal payment 365 465 650
Total Cash Paid Out (outflow) 5950 21035 22880 24185
Net cash flow -5950 83965 92620 102865

Capital invested 2500000
Cash on hand at the end 4994050 5078015 5170635 5273500
CONCLUSION
From the above study it has been summarized that, human resource development is
crucial for the gym to effectively recruit experienced trainees and dieticians for continuous
improvement in services in order to meet client’s expectation. Effective training and induction
program must be considered for improving skills and knowledge of staff. It also includes,
resources, equipments and machines for each activity which leads to effective results and
outcomes of clients. Further, it has been analysed that, implementation of these resources and
equipments helps achieve organizational goals and objectives which are necessary for the growth
and development of the gym. Furthermore, it also highlights plan to ensure that resources are
maximized by achieving economies of scale and taking effective remedial action in case of any
problem.
Cash on hand at the end 4994050 5078015 5170635 5273500
CONCLUSION
From the above study it has been summarized that, human resource development is
crucial for the gym to effectively recruit experienced trainees and dieticians for continuous
improvement in services in order to meet client’s expectation. Effective training and induction
program must be considered for improving skills and knowledge of staff. It also includes,
resources, equipments and machines for each activity which leads to effective results and
outcomes of clients. Further, it has been analysed that, implementation of these resources and
equipments helps achieve organizational goals and objectives which are necessary for the growth
and development of the gym. Furthermore, it also highlights plan to ensure that resources are
maximized by achieving economies of scale and taking effective remedial action in case of any
problem.
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REFERENCES
Books and Journals
Aragones, T and et.al., 2016. Method and system for automated personal training that includes
training programs. U.S. Patent 9,457,256.
Arjomandy, D., 2016. Social media integration in electronic human resource management:
Development of a social eHRM framework. Canadian Journal of Administrative
Sciences/Revue Canadienne des Sciences de l'Administration. 33(2). pp.108-123.
Attlee, A. and et.al., 2018. Dietary supplement intake and associated factors among gym users in
a university community. Journal of dietary supplements. 15(1). pp.88-97.
Baas, M. and Cayla, J., 2019. Recognition in India’s new service professions: gym trainers and
coffee baristas. Consumption Markets & Culture. pp.1-18.
Day, A.M. and et.al., 2018. Strategies for Implementing Safe and Effective Yoga
Programs. ACSM's Health & Fitness Journal. 22(6). pp.59-63.
Greenfield, D. and et.al., 2014. Health service accreditation reinforces a mindset of high-
performance human resource management: lessons from an Australian study. International
Journal for Quality in Health Care. 26(4). pp.372-377.
King, A.B and et.al., 2016. Developing a Marketing Plan for Legends Sports Leagues.
Nutting, M.A., 2018. The Business of Personal Training. Human Kinetics.
Schaefer, R., Rao, R.S. and Mahajan, V., 2018. Marketing Self-Improvement Programs for Self-
Signaling Consumers. Marketing Science. 37(6). pp.912-929.
Sikora, D.M. and Ferris, G.R., 2014. Strategic human resource practice implementation: The
critical role of line management. Human Resource Management Review. 24(3). pp.271-281.
Storey, J., 2014. New Perspectives on Human Resource Management (Routledge Revivals).
Routledge.
Online
9 Gym Safety Tips for Healthy Workouts. 2018. [ONLINE]. Available
through:<https://www.verywellfit.com/gym-safety-tips-3435211>
Books and Journals
Aragones, T and et.al., 2016. Method and system for automated personal training that includes
training programs. U.S. Patent 9,457,256.
Arjomandy, D., 2016. Social media integration in electronic human resource management:
Development of a social eHRM framework. Canadian Journal of Administrative
Sciences/Revue Canadienne des Sciences de l'Administration. 33(2). pp.108-123.
Attlee, A. and et.al., 2018. Dietary supplement intake and associated factors among gym users in
a university community. Journal of dietary supplements. 15(1). pp.88-97.
Baas, M. and Cayla, J., 2019. Recognition in India’s new service professions: gym trainers and
coffee baristas. Consumption Markets & Culture. pp.1-18.
Day, A.M. and et.al., 2018. Strategies for Implementing Safe and Effective Yoga
Programs. ACSM's Health & Fitness Journal. 22(6). pp.59-63.
Greenfield, D. and et.al., 2014. Health service accreditation reinforces a mindset of high-
performance human resource management: lessons from an Australian study. International
Journal for Quality in Health Care. 26(4). pp.372-377.
King, A.B and et.al., 2016. Developing a Marketing Plan for Legends Sports Leagues.
Nutting, M.A., 2018. The Business of Personal Training. Human Kinetics.
Schaefer, R., Rao, R.S. and Mahajan, V., 2018. Marketing Self-Improvement Programs for Self-
Signaling Consumers. Marketing Science. 37(6). pp.912-929.
Sikora, D.M. and Ferris, G.R., 2014. Strategic human resource practice implementation: The
critical role of line management. Human Resource Management Review. 24(3). pp.271-281.
Storey, J., 2014. New Perspectives on Human Resource Management (Routledge Revivals).
Routledge.
Online
9 Gym Safety Tips for Healthy Workouts. 2018. [ONLINE]. Available
through:<https://www.verywellfit.com/gym-safety-tips-3435211>

EXPERIENCE THE DIFFERENCE AT GOLD’S GYM LONDON (DAGENHAM). 2019
[Online]. Available through: <https://www.goldsgym.com/londondagenhamuk/fitness-
experience/>.
Maximized resources, increased effectiveness. 2019. [ONLINE]. Available
through:https://www.reliableplant.com/Read/524/maximized-resources-effectiveness
[Online]. Available through: <https://www.goldsgym.com/londondagenhamuk/fitness-
experience/>.
Maximized resources, increased effectiveness. 2019. [ONLINE]. Available
through:https://www.reliableplant.com/Read/524/maximized-resources-effectiveness
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