BUS8060 Individual Fundraising Assignment: Golf Tournament Plan

This document presents a comprehensive plan for a golf tournament fundraiser, designed to raise funds for development support. It outlines the key elements of the event, including the formation of committees, setting fundraising goals, and developing a detailed budget. The plan includes a workplan with timelines, resource allocation, and activity overviews. It covers crucial aspects like venue selection, sponsor recruitment, branding, and promotional materials. The document also includes a budget that considers revenue from ticket sales and sponsorships, alongside event-related expenses such as catering, decorations, and entertainment. The workplan spans six months, detailing activities such as committee formation, venue identification, budget creation, sponsor recruitment, and promotional material development. The plan concludes with post-event activities, including assessing the outcome, sending thank-you notes, and following up on pledges. The author provides references to support the planning process.

Running head: GOLF TOURNAMENT FUNDRAISER 1
Golf Tournament Fundraiser
Student’s Name
Institution Affiliation

GOLF TOURNAMENT FUNDRAISER 2
Table of Contents
Introduction..........................................................................................................................3
Work plan............................................................................................................................4
References..........................................................................................................................10

GOLF TOURNAMENT FUNDRAISER 3
Golf Tournament Fund Raiser
Introduction
A golf tournament is normally a high-profile game that attracts attention to many who
appreciate the game ("Beer, Guys & Cigars at Golf Tournament", 2017). Using a golf
tournament as a way of raising fund requires one to be ready to come-up with a fundraising
committee to help in organizing a successful event. In addition, inviting a significant number of
sponsors is highly recommended ("Choose the Right Golf Event for Your Next Fundraiser",
2019). In order to raise the required amount of funds, the target amounts will be communicated
to the committee so that as they implement the plan and take measures to ensure that resources
are utilized effectively without compromising with the quality of the fundraiser event ("Make
Your Golf Fundraiser Uniquely Yours", 2020). The golf fundraiser event that I would plan will
be geared towards raising funds to support children, youths and adults with development Prior to
the event, the amounts required to be raised is determined, the number of attendees assessed and
the appropriate ticket price would be determined by adding up the cost of the event and expected
fundraising amounts and then dividing the total amounts with the expected number of attendees
("KW Habilitation Annual Golf Classic Tournament | DonationMatch", 2020).
However, I appreciate that having a successful event will require developing a work plan
that would act as a guideline on how different activities should be executed. The work-plan in
the next page assumes that that the fundraiser is organized 6 months before the event date.

GOLF TOURNAMENT FUNDRAISER 4
Work plan
Activities Overview and Resources Deadline
Come up
with a
fund-
raising
committee
Overview
 For a fundraising event to run smoothly, forming committees that
deals with specific activities required to make the event successful
is inevitable.
 Some committees that I would form include planning committee,
host committee and event day committee.
 The planning committee will be mandated to oversee the general
preparation for the entire event. In particular, it executes major tasks
such as the event logistics, identifying the venue, hiring catering
services and developing planning calendar (Lee & Kim, 2018).
 A host committee’s will be mandated with a responsibility of
managing the fund raising for the event. This objective will be
achieved by recruiting donors and acquiring and running a crowd
funding software. The committee helps in realization of fundraising
goals ("SOCMA's 11th Annual Chemical Industry Golf
Tournament", 2014).
 The event day committee will be mandated to ensure that all the
resources needed during the event are available, assigning staffs and
volunteer specific responsibilities and accounting them to proper
place to facilitate smooth execution of the event.
End of
2nd week

GOLF TOURNAMENT FUNDRAISER 5
Determine
the goals
 A fund raiser should have a specific amount it intends to raise. The
golf tournament held as a result, the target for my fund raiser will
be set at $25,000.
End of
week 2
Develop a
budget
 A budget helps in identifying the income and costs that are
associated with the fundraiser. It also helps in determining a fair
amount that guests should be requested to contribute to support the
event.
 To raise $25,000, my projections will be that 150 guests will
confirm attendance. The price per ticket will be estimated to be
$150. If the turnout end-up being 300, the adjusted budget will be
as show below
Revenue price
per
ticket
No.of
attendees
Amount
s
Sale of tickets 150 300 45000
Sponsors invitation
cards
2000
Catering 1000
Transport 2000
Decoration 2000
Awards 3000
Refreshments 500
Venue 500
Entertainment 200
Guest Speaker 500 11,700
Net amount 33,300
End of
week 3
Identify a
venue and
event date
 A golf tournament takes place in a golf course. As a result, it is
important to identify a suitable location where the fundraiser takes
place. Once the venue is identified and agreed upon, I will sign the
contract with the venue owners to secure the venue. I will also
inform the golf course of people expected number of attendees for
planning purposes.
 Aris Valley Golf and Country Club will be the venue and the date
End of
week 3

GOLF TOURNAMENT FUNDRAISER 6
will be set to be 26 August 2020
Create a
schedule
Successful fundraising requires good planning. My planning
document will capture information such as resources required and
the deadline that will need to be observed while addressing each item
in the schedule. Below will be my schedule
Activity Target Resources required
Recruit sponsors >150  2-staffs
invitation cards
Communication
allowance
Branding the event Spend <$2000  Printing Materials
A printer
2 staffs to coordinate
the process
Crowd funding campaigns Spend<$1000  IT personnel
Determine the guest
speakers and entertainment
Influential Golf
athlete
live entertainment
band
 Invitation card
Transport to the athlete
location
Communication
allowance
A committee member
to make follow-ups
Select promotion items Spend <$2000  Branded T-shirts and
handkerchiefs
Printer, T-shirts and
handkerchiefs.
This service will be
out-sourced
Develop publicity
materials
Spend <$1500  Event Banners will be
outsourced to a
reputable printing
company
Design tickets for sale Spend<$1000  A designer
Printing materials
Provide crowdfunding
software
Spend<$1000  IT personnel
Delegate volunteer and
staffs
Allocate tasks 2
week before event
date
 Provide event branded
T-shirts
Prepare the venue Start preparation 2
days before the
 Decorating materials
Seats for guests
One
month
after the
committe
es are in
place

GOLF TOURNAMENT FUNDRAISER 7
event
Assess the outcome of the
event
The next day after
the event
 Sold tickets
Actual expenditures
Create a follow-up plan A week after the
event
 Send a thank your note
If there are pledges not
paid, send a reminder
Recruit
sponsors
Sponsors are persons that supports a fundraiser. As a result, they are
a key part of a golf tournaments whose aim is to raise money. THE
2009 Member/Guest Golf Tournament (2009) notes that when
identifying sponsors, one should consider persons or entities that
have interest in supporting activities that the fundraiser is required to
finance. In that context, I will give a consideration to the
organizations like the United nations that are known to support
human welfare. SOCMA's Member/Guest Golf Tournament (2007)
also notes that the fundraiser should engage sponsors for at least 3
months before the event day to give them ample time for preparation
purposes. As a result, priority will be given to the recruitment of
sponsors to ensure that confirmation of attendance or support is
received from the sponsors on time.
3 months
before
the event
date
Branding
the event
This responsibility will be delegated to a subordinate committee.
Since the main aim my golf tournament is to support persons with
development disabilities, an ideal branding should contain pictures of
persons with disabilities.
Develop
the brand
one
month
before
the event
Crowd
funding
campaigns
Online platform will be used to mobilize finances, to support the
event. Prior to the day of event, logistics such as T-shirt and
handkerchief branding, catering, paying deposits for the guest
speakers and the entertainment need to be addressed. An online
platform will be convenient in raising funds to support major costs of
the tournament.
3months
before
the event
Arrange
guest
speakers
and
entertainm
ent
A guest speaker should ideally be a person who understand the
significance of the fundraiser or a beneficially. Entertainment should
include a live-band and booking will be done in advance
1 month
before
the event
Select
promotion
al items
Handkerchief and branded T-shirts will be used as promotional
materials. The images or the message contained on them will be for
persons with disabilities.
1 month
before
the event
Develop
publicity
materials
Fliers and advertisement in the social media will be used as the
channels for create awareness about the event. In this case I will
identify a volunteer who is passionate about serving the needy in the
society to sell the event online.
2 months
before
the event
Preparing Using the crowdfunding platform, tickets will be published and the 2 months

GOLF TOURNAMENT FUNDRAISER 8
ticket for
sales
people supporting the event will be encouraged to buy tickets in
advance. Tickets will be designed in different format say for
individuals, families, groups and organizations allow for flexibility
in the options an individual would wish to attend the event.
before
the
event.
Delegate
volunteer
and staffs
Volunteer and staffs are key to the success of the golf fundraiser
event in that they support the guests by assisting them in locating the
venue, and their general welfare during the event. On the other hand,
they ensure that activities related to the event are executed on a
timely basis, and this facilitates a smooth flow of events (Downey,
1993).
1 week
before
the event
Prepare the
venue
Preparation of the event helps in ensuring that everything is in order
before the event day. Some of the activities that I would ensure are
put in place during venue preparation are decoration, mounting of
event banners, setting up the sitting style, engaging relevant services
providers such as caterers, guest speakers and entertainment so that
the set-up accommodates provision of their services.
2 days
before
the event
Assess the
outcome of
the event
This step helps to determine whether the objective of a fundraiser is
achieved or not. It entails reviewing the income against the costs, and
coming up with the actual net income. A successful golf tournament
fundraiser should earn at least the minimum amounts set as the goal
of the project (Hendlin, 1999). I will, therefore, ensure that the event
raise at least $25,000 which is the target amount.
Next day
after the
fundraise
r
Create a
follow-up
plan
This marks the closure of the event. I will send a thank-you note to
my sponsors and guests to appreciate their cooperation. I will also
use this time to send reminders for pledges that are outstanding as a
followed up. The committees will be broken as the event activities
will be considered to have come to an end.
Within 3
weeks
after the
fundraise
r

GOLF TOURNAMENT FUNDRAISER 9
References
Beer, Guys & Cigars at Golf Tournament. (2017). Special Events Galore, 17(3), 4-4. doi:
10.1002/speg.30528
Choose the Right Golf Event For Your Next Fundraiser. (2019). Special Events Galore, 19(2), 7-
7. doi: 10.1002/speg.31044
Downey, J. (1993). Golf Tournament Concession Management. Hospitality & Tourism
Educator, 5(4), 37-40. doi: 10.1080/23298758.1993.10685521
Hendlin, S. (1999). Awe and Trembling in Tournament Golf. The Psychotherapy Patient, 11(1-
2), 171-197. doi: 10.1300/j358v11n01_12
KW Habilitation Annual Golf Classic Tournament | DonationMatch. (2020). Retrieved 17 April
2020, from https://my.donationmatch.com/events/kw-habilitation-annual-golf-classic-
tournament
Lee, Y., & Kim, N. (2018). Classification of Viewing Satisfaction of Golf Tournament using
Three-factor Model of Customer Satisfaction. Journal Of Golf Studies, 12(4), 61-76. doi:
10.34283/ksgs.2018.12.4.61
Make Your Golf Fundraiser Uniquely Yours. (2020). Special Events Galore, 20(2), 2-2. doi:
10.1002/speg.31284
SOCMA's 11th Annual Chemical Industry Golf Tournament. (2014). Chemical & Engineering
News Archive, 92(36), 44. doi: 10.1021/cen-09236-ad06
SOCMA's Member/Guest Golf Tournament. (2007). Chemical & Engineering News, 85(35), ibc.
doi: 10.1021/cen-v085n035.ibc
THE 2009 MEMBER/GUEST GOLF TOURNAMENT. (2009). Chemical & Engineering
News, 87(37), obc. doi: 10.1021/cen-v087n037.obc