Supply Chain Analysis of Gong Cha Bubble Tea: A Group Presentation

This presentation provides a comprehensive analysis of Gong Cha's bubble tea supply chain, focusing on both domestic and global strategies. It delves into preliminary research, supply solutions, bill of materials (BOMs), and capacity measurements, including expected equipment utilization. The presentation highlights the importance of supply chain management in ensuring the quality and timely delivery of Gong Cha's products, particularly as the company expands into international markets like Mexico. It also explores the challenges of supplier performance and the strategic decisions related to sourcing raw materials, including producing some in-house to maintain quality control. The presentation concludes by emphasizing the need for continuous improvement in supply chain processes to enhance customer attraction and overall business success. Desklib provides access to similar presentations and solved assignments for students.

GROUP PRESENTATION
BUBBLE TEA

TABLE OF CONTENTS
 INTRODUCTION
 MAIN BODY
 PRELIMINARY RESEARCH ON BOTH THE DOMESTIC AND GLOBAL
SUPPLY CHAIN
 SUPPLY SOLUTION
 BILL OF MATERIALS (BOMS)
 CAPACITY MEASUREMENTS – EXPECTED UTILIZATION
(EQUIPMENT)
 CONCLUSION
 REFERENCES

INTRODUCTION
 Supply chain management is all above refers to includes
involvement of raw material to manufacturing to delivery of
final product and services to customer.
 Domestic supply chain management is all above refers to
final product deliver inside one country and Globally supply
chain management is define as delivery of goods and
services into other country with addition of multiple sources
and process.
 Gong cha industry is all above refers to deliver bubble tea
drink and it situated into UK.
 And it decides to manage their supply chain into
international or global market.

MAIN BODY
Preliminary research on both the domestic and global supply chain
 Domestic and global supply chain process is different
management process but the similarities is involvement of
raw material, manufacturing and delivery of good to
customer is similar term or approach which can be essential
to follows by almost every organization who produce good
and deliver into market.
 In context of Gong cha industry which decide to deliver their
good services into multiple area its essential that its
management team build higher concern on supply chain.

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 This company decides to expand their business on
international market with quality of good delivery to
customer.
 Thus, from the development of business it decide to
situated their business in Mexico country as well
where its operation manager develop higher
concern on quality because its clearly evaluate from
the market research that people mainly influence
from quality of brand or goods which is very useful
approach for higher effectiveness expansion in
business activities.

SUPPLY SOLUTION
 From the idea of this term that Gong cha bubble tea
manufacturing industry who decide to expand their business at
domestic and global market with application of most
sustainable supply chain process its important term to
company produce some raw material with their own methods
and approaches.
 Company operation management team has duty to produce
raw material which products are possible to manufacture,
because availability of supplier is difficult term in international
market. In context of Gong cha industry which faces issues
from the supplier performance because they not consider
delivering goods on time.

Cont..
 Gong cha industry delivery their services into multiple areas but
it decides to develop more efficiency in supply chain
management process for long term customer attraction.
 So finally it’s been decide that company involves cows and
other sources for milk so it positively influence customer
attraction, fruits , deliver individuals, machineries for packaging.
 These all are managed by company supply chain management
process.
 And major things which essential term to buy from supplier is
plastic for packaging, tea, other essence for manufacturing of
bubble tea and many more.

BILL OF MATERIALS (BOMS)
 It includes raw material expense to manufacturing to
delivery of goods and services on company which
makes more clarity that which major expenses impacts
on activities of company. In this structure mainly
includes list of material, components and part which
requires for manufacturing, quantity, material cost,
name and many more which clearly gives idea for the
overall product operational costs.

Cont…
 Manufacturing cost includes labor cost, energy, fuel,
other expenses and many more.
 So on the basis of expense company financial
manager decide and set specific price for products
like this company decide that they serves Blueberry
green tea cost on $5.50 so its clearly determine and
evaluate that it decide to sell better quality of drunk
at good price.
 On the basis of this price determination and customer
reviews evaluation can easily provide information
that this specific range of cost is suitable for almost
every country or not.

Capacity Measurements –
Expected Utilization
(Equipments) Gong cha situated and expand their business in
multiple countries so when it decides to provide their
products on Mexico country which is global market for
this industry so they mainly analyze that their
audience preference.
 Evaluation of market research its been clearly
evaluated that people higher prefers to uses tea in
their daily routine. From the evaluation of this term it
decides to establish this business.
 Thus, they sets budget includes with following with
specific terms are as follows,

Cont…

Cont..
 This industry mainly prefer to uses effective process where they
effectively provide their services to customers with sustainable
manner.
 It prefers to distribute their services with home delivery, office
delivery methods in their menu or offering services which
attracts audience attraction because multiple people when they
working into organization for the freshness they mainly uses this
type of drink so its useful or beneficial approach to influence
people attraction with sustainable manner.
 Firstly they evaluate location identification of location is not and
easier task but from the marketing experts ideas it decide to
establish their store into main market where people can easily
involves for buying goods and services.