MGT-613 Leadership for Sustainable Futures: A Report on Good Day Girl

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MGT-613 Leadership for sustainable futures
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Executive Summary
 This report put emphasis on the values which are related to the sustainability principles
and development of the organisation.
 This report comprises of four sections which helps in introduction of SDG and B crop
which explains the reason for selection.
 Secondly, it put emphasis on the literature review in regards with the sustainable
development.
 Discussion related to the present scenarios.
 Conclusion for the options which are taken in the discussions.
 This report also includes the recommendations and limitations related to the same.
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Table of Contents
Executive Summary.........................................................................................................................2
Introduction......................................................................................................................................4
Background......................................................................................................................................5
Discussions......................................................................................................................................6
Conclusion.......................................................................................................................................8
Recommendation.............................................................................................................................9
References......................................................................................................................................10
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Introduction
Sustainable development is related with the organizing principle which helps in meeting the
requirements related to human development goals and objectives. It mainly put emphasis on the
creating the minimum amount of impact at the global or local environment, community, society
and as well as on economy which helps the business to meet the requirements related to the triple
bottom line. The organisation Good day Girl is a small level of company which is dealing their
operations in the clothing industry which is certified as a B Corp in 2018 and received the score
93.8 as B impact. They work on the customization of clothes in the fashion industry which make
their product stand out from the crowd and also it results in no amount of over production in the
line of clothing. Good day girl has launched the new line of clothing which includes which is
related with following the emergence of new trends in their business model and achieving results
in accordance (Houlahan & Osusky,2016).
There are fewer principles which are related in context with the sustainability in the global
business environment which are as follows:
The principle of holistic approach: In this approach the things are seen as they are having
inter-related elements which can create impact in communicating with the consumers of Good
day girl. In this there are some sort of challenges which requires not depending upon the
knowledge you possess the company should consider the external environment and also
emergence of new trends and fashion (Joy,2012).
The principle of sustainable management of resources: This approach is related with the view
and limitations of the company which can affect the company’s resources and also focus on
development of company in the near future. The growth and development of resources leads to
the generation of maximum business and profit maximization.
The principle of public participation: The public is always looking forward to emerge with
the fashion and the trending clothes which make their fashion statement superior. People have
lesser knowledge when it comes to sustainable development they do not consider the social and
environmental factors which can create impact in the life of other people and affects the decision
making conditions.
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Background
Summary of critical literature
It has been summarized that there are numerous definitions available which are related to the
sustainable development but it has been observed that the mentioned definition is from the
Report of Brundtland (1987) which helps in identifying the sustainable development which put
emphasis on satisfying the needs of the recent generations without creating any sort of
boundaries in regards with the future generation so that they can achieve their own set of
required things. Sustainable development leads to reductions in the utility which are related with
the future generations and also they put emphasis on acquiring from natural resources in the
economy and vice –versa which cannot be missed (Fu & Väätänen, 2017) .
Nowadays, everyone is consuming the resources in the huge amount and also at fast pace which
is creating the situation in which things cannot be replaced. This is resulting in frequent
consumption of materialistic things and affecting the economy which is creating destructions in
the one way or the other. Sustainability cannot be bounded by the single country or any regions
as it is used at global level.
It has been summarized that the sustainable development provides the benefit which are in
accordance with the long term goals and there are chances in which they can create
environmental, economic and social issues.
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Discussions
In today’s area the community is facing numerous issues which even government and non-profit
organisation and they are unable to resolve them in proper manner. The certified B Corporations
are born as the businesses who focus on achieving the set standards related to the sustainability
development and at the same time it tends to create positive impact on the economy and as well
as on environment.
Fashion industry has attracted more and more consumers in accordance with the emergence of
new trends and fashion. This results in the purchase decisions of consumer they become more
conscious towards their clothing which means they think before spending a penny. Fashion
industry has generated huge impact in economy by new fashion sense and also it becomes one of
the major problems according to current situation. The problem is related to the unethical
manufacturing practices which is affecting the sustainability of business in the fashion industry.
The solutions to this problem are using the trend of recyclable clothes to create new clothes and
there are putting emphasis on promoting the use of recycled materials. Their main motto is to put
light on the usage of recycled material and also focus on reducing the impact of fashion industry
on the environment. It is necessary for the fashion brands or people involved in the industry to
make certain changes which can be considered as the sustainable solution.
Good Day Girl being a small company has achieved huge amount of success in the clothing
industry which is even B certified and had an overall B impact. They are those individuals who
have changed them according to the needs and requirements of the customers and work in
accordance with the requirements of customers (Ionescu, 2012).
Being a B Corporation business, Good day Girl initiated the actions which are related and in
accordance with the sustainable development and also focus on achieving the SGD. The business
model which is selected by the company is focused on delivering the customized and designed
fashion clothing according to the needs and requirements of the consumers. The needs of the
consumers are never ending and to act accordingly is tough task within the emerging culture of
new things every now and then. The company showcases their collections only two times a years
which means there is reduction of resources which generates same level of outcome.
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The designing and customizing requires time which requires time and termed as slow fashion
and people are more drawn towards the brands that are following the fast fashion from the
famous and well reputed brands like H&M, Zara etc. These brands are making clothes very
rapidly according to the changes which arise in the economy and which also has major drawback
too unused clothes are piling up in the stores and creation of new is becoming very fast (Prado &
García,2013) . This is creating negative impact on the environment as it leads to the situation of
polluting the environment and increasing the production of new clothes in accordance with
emerging fashion.
Secondly, it put emphasis on the reduction of excessive clothing by taking order and making
customized clothes which will result in no waste material and there will less impact in the
environment. The customization is very important and necessary mode which ensures the lesser
use of garments and helps in protection of the environment.
Lastly it also includes the different way of pursuing the business which means selling the
products to selling services. In this the clothes are made within the 6 week and then consumers
are invited to visit trunk store which is situated in the Sydney and to have an unbelievable
experiences for their purchase (Shen, 2014).
Good Day girl has been using the approach which requires lesser appearances related to the
environmental and other social factors. The fashion industry also damages the resources which
are required in making the clothes such as polyester, nylon and acrylic and these people are
mostly using these fabrics to wear the clothes instead of other natural fabrics.
The company has taken the decision to use natural fabrics which causes less impact on the
environment and there will be no use of materials which can harm the environment. The use of
organic and natural fabrics and making dresses in accordance with the customer’s order also help
them to contribute in the society in proper manner (James, 2012).
There are brands which use materials which have the power to cause disruptions in the economy
which has become a matter of concern and at the same it is also affecting the concept of
sustainability in the economy.
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Conclusion
The Sustainable development helps in recognizing the development which can fulfil the needs of
the future generation and in return it does not create the negative impact on the upcoming
generations and also help in fulfilling their needs. There are number of goals which are related to
the Sustainable development goals and their main purpose is to create the better and sustainable
future. It is mainly focused on the SDG and has purpose related to the consumption and
production in accordance with B certified Corporation. In accordance with the SDG, business
needs to find the solution for the things which are creating negative impact and focus on creating
the positive environment. Good day Girl has contributed in the environment by making clothes
with using the natural fabrics and no waste material. This helps the company to complete their
mission and vision in successful manner and at the same time it also contributed in the
sustainable development (Laurie & Hopkins,2016).
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Recommendation
The successful adoption of Sustainable development goals requires the knowledge in each and
every area and which also ensures that SDG’s are achieved. Knowledge can be attained by the
education which is necessary in every one’s life as it helps in achieve the goals and objectives
related to the SDG. The running of business operations requires proper knowledge which helps
in overcoming the challenges which may arise in the business. Knowledgeable people tend to
make decisions which are practical in nature and can generate maximum returns. The era of
discrimination, inequalities and other aspects are eliminated by having proper knowledge which
results in treating people in proper manner and also increases the chance of sustainability for
upcoming generations (Houlahan & Osusky,2016).
Limitations
 Changing the perspectives of consumer in order to make them use natural and organic
fabrics as you cannot make them do the things according to your choice.
 It creates huge amount of impact in the working patterns of the business which in return
affects the generation of revenue.
 The process related to the time management also get affected and hampers the working
and performance of the organisation.
 There will be frequent changes in the trends and fashion which means affect on the
economy is on huge level.
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References
 Joy, A. (2012). Fast Fashion, Sustainability, and the Ethical Appeal of Luxury
Brands. Fashion Theory, 16(3), pp. 273-296.
 Laurie, R., Nonoyama-Tarumi, Y., Mckeown, R., & Hopkins, C. (2016). Contributions of
Education for Sustainable Development (ESD) to Quality Education: A Synthesis of
Research. Journal of Education for Sustainable Development, 10(2), 226–242
 Schoenherr, N. (2019). How fast Environment Hurts Workers, Environment, Society.
Retrieved from https://phys.org/news/2019-01-fast-fashion-environment-workers-
society.html
 (C. Bevilacqua, F. Calabrò, & L. Spina, Eds.). Switzerland: Trans Tech Publications.
(2014)
 Shen, B. (2014). Sustainable Fashion Supply Chain: A Lesson from H&M. Sustainability,
11(10), pp. 6236-6249.
 Prado-Lorenzo, J., & García Sánchez, I. (2013). Sustainable development : New
research (Economic issues, problems and perspectives). New York: Nova Science.
(2013).
 James, P. (2012). Sustainable communities, sustainable development : Other paths for
papua new guinea(Writing past colonialism). Honolulu: University of Hawaiʻi Press.
(2012).
 Fu, X., Ghauri, P., & Väätänen, J. (2017). Multinational enterprises and sustainable
development (First ed., International business and management, vol. 33) [First edition.]
 Ye, W., & Heselton, C. (2013). Chinese perspective on environment and sustainable
development
 Ionescu, C. (2012). Sustainable Development as a Result of New Economy. Hyperion
International Journal of Econophysics & New Economy, 360-369.
 Houlahan, B. & Osusky, D. (2016). Introducing B Corporation to a Higher Education
Community. Higher Learning Research Communication, 6(2), 15-19.
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