Marketing Strategies: Good Life Health Club Advertisement Analysis

This assignment analyzes two advertisements by Good Life Health Club, a major fitness chain in Australia and New Zealand. The first advertisement is a newspaper ad for a Director position at their Sydney center, outlining job responsibilities including staff management, budget creation, marketing campaigns, financial record keeping, and ensuring health and safety compliance. It emphasizes required skills such as fitness expertise, motivation, and proficiency in various exercise types. The ad also details the application process. The second advertisement is a social media campaign, seeking a fitness enthusiast. It highlights the skills and requirements for the role, including a fit personality, result-driven mindset, and knowledge of the fitness industry. The social media campaign uses a unique job selection criteria, requiring applicants to post a fitness-related picture and video. Both advertisements highlight the company's growth and expansion and offer attractive benefits, including a free membership for family members. The analysis covers the marketing strategies employed, target audience, and the overall effectiveness of the advertisements.

Newspaper Advertisement
Opportunity
We are Recruiting!!!
Come and be a part of the fitness revolution!!!!
We are Good Life Health club-One of the largest Health club Chains in Australia and New Zealand!!
We are looking for a dynamic professional who with the virtues of passion, dedication, honesty, and
integrity, commitment to excellence, communication and fitness mantra leads the Good life Health
club at our Sydney Centre.
Job Position- Director (Good Life Health Club, Sydney office)
Educational Qualification-Master Trainer Degree from Australian Institute or any other fitness
course in Affiliation to Australian University.
Experience- Minimum 5 years of Experience in Either of the Following
 Personal Trainer
 Personal Training Manager
 Outdoor Personal trainer
 Remedial Message Therapist
 Resort Personal Trainer
 Fitness Instructor
 Fitness centre Manager
###- Winner of Any domestic and International Fitness tournament preferred
Job Timing- Morning 7-11, Evenings 7-11, Sunday’s off.
Job Skills- Extremely fit, Highly motivated, Self -Starter, Motivator and Influencer, Proficient in
Muscle building, Yoga Exercise, Pilates, Cross training and Strength building exercises.
Attractive Salary and Other benefits (Free membership to 2 immediate family members)

Job Responsibility
 Recruitment, training and supervision of Staff members
 Creating and Managing budgets for the fitness centre.
 Enhancing profitability by creating marketing campaign to attract members in the fitness
centre. The director has to ensure that the marketing and promotion of the fitness centre is
based on SMART objectives and should monitor and evaluate the process of marketing
campaigns.
 Responsible for keeping and maintaining financial records.
 Ensure the compliance with health and safety legislation.
 Should be open to the idea of meeting for the purpose of business development. Has to
create resource pool for fitness centre trainer and supervisors.
 Responsible for ensuring the smooth functioning of the fitness centre equipment’s.
 Responsible for creating equipment audit list and submit to the management.
 Responsible for the Profit and Loss of the fitness centre.
 Ensure high customer service standards.
 Responsible for organizing certain events in the fitness centre to engage the customers and
create a buzz in the nearby localities.
 Should be able to identify, nurture and promote the trainers who are highly efficient and
have been doing really great at their jobs.
 Ensure health and safety of the customers and employees at any given point in time.
Office Skills Requirement:
 Proficient in English
 Client coordination and data management
 Proficient in MS Office and Sales force.
Even if you have already applied and have been interviewed by the committee and for some reasons
in the past have been declined the job. The chance is now!!!!
Interested candidates should send in their resumes at : [e-mail]
Or can apply on our website: www.goodlifehealthclub.com
Or you can ring us at : [phone]

Social Media Advertisement
Hurry!!!
The largest chain of Fitness centre in Australia is looking for a fitness enthusiast with high levels of
energy, cogency in business development and skill set to lead the fitness centre towards the path of
high growth and Development.

Job Skills-Snapshot
 Fit and attractive personality.
 Should breathe fitness in and out.
 Motivated and self-starter
 High appetite for working in a new setup
 Should be result driven.
 Good knowledge of the changing landscape of the fitness industry.
### Brownie points for People having experience more than 5 years and winner of any Domestic
and International Level fitness award.
Job Selection Criteria (Social Media)
 Click and post one of your recent pics in any fitness centre with the hash tag #goodlife
#healthclub on the timeline of the company.
 Share a video of doing squat for duration of 5 minutes.
The recruiting team will call the people based on the performance of the video, image and the
Facebook profile
Additional Requirement
 Must have good information on the healthy food for people of different age and weight
category.
 Should have experience of training people in any organization.
 Should have high strength and resilience
 Age should be between 25-32 years
For More details: Click on the link Below:
www.goodlifehealthclub.com
Or write Interested in the comment section below to get a call from our HR Team!!!
Immediate joining!!!
Attractive salary!!!
Free membership for two family members!!!

Be a part of the Fitness revolution!! Come join us in making a fitter and Healthier Australia.
** Goodlife healthclub is one of the fastest growing fitness centres in Australia, with 10000
members in 5 locations and counting, it’s your chance to contribute towards a healthy and fit
Australia.