Goodman Fielder: Strengths, Weaknesses, and Expansion Plans

This report provides a comprehensive analysis of Goodman Fielder, an Australian bakery business. It begins by outlining the company's background, products, services, objectives, and organizational structure. A SWOT analysis is conducted to identify the company's strengths and weaknesses, particularly focusing on product quality and employee conduct. The report then compares Goodman Fielder's performance with other bakery businesses in Australia, examining sales, production, marketing, and human resource aspects. Recommendations are provided to address the company's weaknesses, maintain existing performance, and explore new areas for business expansion, including fast food and mobile van services. The report also assesses existing business plans and objectives and provides a revised business plan with implementation strategies and performance monitoring suggestions.

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Small business enterprise
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Small business enterprise
Contents
Task 1...........................................................................................................................................................3
1.1 Strength and weakness of small business enterprise........................................................................3
1.2 The comparative measures of performance......................................................................................6
Task 2...........................................................................................................................................................7
2.1 Weakness and Recommendation to overcome it.............................................................................7
2.2 Ways in which existing performance could be maintained and strengthened .................................8
2.3 Recommendation of new areas for the business expansion.............................................................8
Task 3...........................................................................................................................................................9
3.1 Assessment of existing business plans and objectives.......................................................................9
3.2 Revise business plan........................................................................................................................10
3.3 Changes implementation and their plans.......................................................................................11
Task 4.........................................................................................................................................................12
4.1 Monitoring the performance...........................................................................................................12
4.2 The process by which the changes will be managed in the business...............................................12
4.3 Monitoring the improvement of the performance..........................................................................13
References.................................................................................................................................................15
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Task 1
1.1 Strength and weakness of small business enterprise
Business background and its management
Goodman Fielder is bakery of Australia which has been providing its thrall to the general
population of Australia from 2002. Other than the biscuits, breads and cakes this company is
additionally acclaimed in the nourishment and refreshment field. It can be said that the
organisation has numerous similitude with Singapore based firm named Goodman Fielder
(depetro, 2001). The stores and the results of the two organizations are fundamentally the same
as. All companies which are Australia based offer the bread, buns, cakes and baked goods. The
organisation has a lots of outlets in areas which are metropolitan regions of Australia like
Melbourne, Sydney, Brisbane, Canberra, Perth and Adelaide.
Product and service which have been offered
All items, products of company and the administration of this organisation have gained goodwill
in market and in sight of its customers due to best quality. Goods of business organisation are
essentially the buns, breads, biscuits, cakes and pastries. It is said that the organization is in well
condition and the favourable circumstances consistently is discernible. Reaction of the delegates
and the more clean store will attract more consumer to come and buy its product in long term.
(DeWolf, Lauzon and Culmo, 2002).
Business objectives and mission of company
The company has major long term mission to establish various outlets in Australia in near future.
the company has made sense of how to open close around 60 outlet in several spots of Australia.
Likewise they need to open outlets later on in whatever remains of the states of the country. The
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Small business enterprise
oppression and the sufficiency of the company's thing makes the firm more proper for the
consumer and that is why the company is achieving a broad assortment of advance (DeWolf,
Lauzon and Culmo, 2002).
Following are missions of small business organisation
1. To keep up the nature of the products of company
2. To keep up the cleaning in each and every stores
3. To dispatch more than ten products in the up and coming year
4. To keep up the consumer loyalty level in the best way.
The structure of the organization
The company is focused on providing the best service to the customers. In this case, they have
adopted their structure which delivers a great sense of service. The structure is as follow:
Top management: the top management reflects on the CEO. The CEO makes the decision and
also he is the decider of the any decision.
Managers: managers manages the employees and also the human resource departments to make
proper workforce management.
HR management: HR management takes control on the decision making process. Recruitments
and selection process is also a part of their activities.
Employees: the human resource management runs the employees. The human employees are
liable to meet all the organizational objectives and to achieve all the goals.
Limitation of small business enterprise
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The standards and controls of the organization are known as requirements of the business. Each
organization should have its own tenets and control. The administration and the workforce of the
association must take after those tenets in the best way (Mayne and Zapico Goñi, 2007) .
Additionally the limitations are likewise there to be taken as the matter of sympathy toward the
institution.
Internal and the external factors: The principle inward variables and outer elements that are
influencing the organisation can be expounded by SWOT investigation as the Strength,
Weakness of the organisation.
Strength: The fundamental quality of firm is their products and nature of the item. They are
utilizing the uppermost nature of materials to create their products (Mayne and Zapico Goñi,
2007). The clients are very happy with the introduction too. It is to be said that the cleaning and
the products cost of Goodman Fielder have made the firm more logical for any clients all over
the country.
Weakness: Every association has their shortcoming. There is no organizations in this entire
world which have sufficient sources. The fundamental shortcoming of the Goodman Fielder is
the conduct and techniques of the human resource those work in the association. In the input
numerous clients have composed that they will not attempt to visit the outlet second time. This
has for the most part happened due to the conduct of the employees and amateurish conduct of
the laborers (Mayne and Zapico Goñi, 2007).
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1.2 The comparative measures of performance
Many organizations as Bakery in Australia which have made viable organizations in sector of
nation. An examination in whole business structure will contribute and support a specific
association to think about where the association has a place in the market.
Another firms in this sector care various efficient business strategies and make maximum benfit
from these techniques. For example, Beechworth Bakery, Kytons Bakery Australia,
Delightnaloo, and Bakers Bakery Combinations Australia. Kytons Bakery Australia and
Beechworth Bakery are well-known in this sector of food of nation. The final mentioned two
organizations are remaining to put light in the industry.
Information about sales, production, marketing and human resource: Sales of the bakery
organizations are extremely powerful as far as getting the advantage out of the business.
Goodman Fielder is viably doing the business and the acquiring notorieties. That is the reason
they deliver the sustenance in the regular schedule. Additionally the preparations of the
organizations are there to be taken note. The initial two different organizations alongside
Goodman Fielder have a decent generation ability (Mulgrew, 2013). The advertising ideas of
these three organizations are practically comparable and the individuality of their products makes
organizations fruitful in their field. The representative structure and the administration company
of each firm are very much organized and it assists the organizations in business effectively.
The ratios: The proportions among the three organizations can be a definitive figure the field of
similar examination. It is to be said that proportions is for the most part done relying upon the
deals every day, approx. quantities of clients and the advantages of the organizations. It has been
seen that in each cases the choice has gone to support of Goodman Fielder to the extent
achievement is concerned.
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Information about budget: Company can improve its ranking in market through an effective
budget as it controls cost of activities and tasks. One might say that Goodman Fielder has been
keeping up an impeccable consistency to the extent the benefit.
Task 2
2.1 Weakness and Recommendation to overcome it
Weakness of the organization is an intense aspect to take care of and should be evacuated
as quickly as time permits to proceed with the fast run. There are some ordinary routes by which
the weakness can be prevented. These courses are as per the following,
The hierarchical composition should be much interesting and viable. The composition of
company can have a conclusive influence in the achievement gained by business firm. The
connection among the employees and the administration board of trustees must be great keeping
in mind the end goal to make the best possible correspondence (Mulgrew, 2013). So the
correspondence among the employees and among the individuals from the administration council
must be expanded.
The authoritative format of administration group must be clear. The employees must be
remunerated once in a while and the prizes for accomplishing specific objectives must be set
keeping in mind the end goal to keep up the occupation fulfilment of the employees.
The worker should be shown that how to manage clients. The client administration must be study
hard before moving toward the client.
The administration must mindful the worker about the indeterminate future on the off chance that
they don't work appropriately (Peacock and Hailstone, 2007). The best possible conduct and
approach of the worker can lead the association to an alternate standard of achievement.
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Full form of goals includes Specific, Measurable, Achievable, Relevant and Time bound. These
features must have in purpose or objectives of company to gain maximum profit margin in long
term. Experiencing each and all stages the clients will acquire the best possible inspiration to
work appropriately.
2.2 Ways in which existing performance could be maintained and strengthened
The essential characteristics of Goodman Fielder can be explained through these traits,
•The nature of their food is the essential nature of the association. It is to be said that in case they
make sense of how to keep up the way of their food thusly then they will have the ability to open
outlets in the country.
•The advancement of new things is their quality and positive reactions for their new things
too(Sandy, 2005).
•The kept up cleaning in the stores and structure of restaurants is a positive side for association.
It can be communicated that if Goodman Fielder make sense of how to keep up this in a
consistent preface then it is straightforward for the association to manufacture their qualities in
the work field.
2.3 Recommendation of new areas for the business expansion
It can be endorsed that Goodman Fielder may believe to search in food sector as well. It is so
since they are delivering quality sustenance in their eating house. So in case they can give quality
support in the restaurants of Goodman Fielder then association must make an endeavour to open
a fast food store and serve best way of sustenance(Smith, 2004). One can express that, fast food
sector is significantly more beneficial than cake shop sector and if Goodman Fielder opens a
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outlets of fast food and in case they might keep up the way of brisk sustenance’s after company
can be reached out feasibly.
Likewise they ought to start to consider versatile vans to accomplish every single consumer in
each edge of nation. Sufficiency of the compact van might be evaluated by the feedback of
consumers for consequences related to Goodman Fielder. As the outlets caused a beneficial
outcome on the consumers after which flexible van will similarly be to a great degree productive
while offering the consequences of Goodman Fielder(Vashishth, 2011).
Task 3
3.1 Existing business plans, objectives and their assessment
Plan related to business
The attractive technique generally fuses couple of realities like,
Business report: Cash related improvement and the consumers' info have been greatly
affirmative. Since year 2002 to current time,the association has had the ability to open various
outlets in country like Australia. It is Dependent upon procedures related to consumers and the
fiscal advancement is moreover extraordinary(Bottle and Aylin, 2007).
Current Business masterminds: The present system for accomplishment of the association is to
a great degree clear. It infers that the Management of the association is pondering just keeping up
the development in the same routine way. Their essential apothegm is to keep up the way of the
work. Likewise they will foresee upgrade the acts of the delegates and their philosophies towards
the customer. Giving authentic get ready to the agents and making them respectable to the
customers are their distinctive aphorisms(Cadwell, 2000).
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Key execution pointer: The after effects of Goodman Fielder have been their important
performer. The hygiene of the outlets has furthermore put beneficial outcomes upon the brains of
the consumers and that is the reason being consecutive five star assessed, get ready association in
Australia.
3.2 Revise business plan
Previous objectives:
Their previous objectives are:
1. To meet the sales to earn profitability.
2. To improve the workforce to generate more productivities.
3. To determine the annual sales for their products.
According to the research it is noticed that, the company was mainly focused on the sales
meeting and to generate revenue from the market. Another objective says that the company was
highlighted on the improved workforce to meet the productivity level to become a strong
company. Apart from that, the company had enlightened the annual sales of the product which
says the improvements of their service and the acceptances of customers.
Using the BP and F, for instance, arranging, masterminding and deciding there are few changes
that can be made in the legitimate structure(Cadwell, 2000). The movements are according to the
accompanying,
•The stores can be stretched out in size with a particular ultimate objective to deal with the cost
of more customers without a moment's delay.
•The execution of the organization gathering can be made strides.
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•The agents should be taught in the right direction to deal with deal with an extensive variety of
consumers.
•. Everything can be stretched out to a final stage. So one may state that the way of support could
be extended to high standard when consumer visits outlet without a doubt of Goodman Fielder
as often as possible(depetro, 2001).
•Setting an immaculate leader in each store can be to a great degree capable. This pioneer will
result in the whole gathering of the outlets in ideal way.
3.3 Changes implementation and their plans
Many different ways and courses of action to execute the modification in the affiliation. The
movements should be made by the criteria of the association. The movements can be gotten two
or three standard ways,
•Measure of performance: The execution of the agents must be evaluated once in a while and
depending upon the execution of the specialists the prizes will be given. This will make the agent
more dedicated towards the occupation and the affiliation will make its advantage(DeWolf,
Lauzon and Culmo, 2002).
•Setting perspectives for delegates: Each labourer should make efforts to finish particular
destinations. This is said that the agents would make more efforts if the various levelled target is
fixed and reward is to be taken in the wake of accomplishing the goal.
•The responsibility of the system: The members of the association should accept an
accommodating part remembering the true objective to administer and screen every illustrative
execution. The agent would think that they are under perception of organization gathering and
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they would make more efforts in order to move organization assemble(DeWolf, Lauzon and
Culmo, 2002).
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