Analyzing Sustainability Strategies: Goodyear, Supply Chains, and More

This report provides a comprehensive analysis of Goodyear's sustainability initiatives, focusing on their strategies within the marketplace and throughout their supply chains. It examines Goodyear's approach to corporate responsibility, financial reporting, and governance, highlighting their commitment to ethical conduct and transparency. The report delves into specific strategies such as sourcing sustainable materials, addressing child labor issues, and promoting fair labor practices. It also explores the impact of public policies on sustainability-oriented companies and the importance of sustainable business models. Furthermore, the report discusses accounting and reporting for sustainability, including the integration of environmental and social factors into financial performance indicators. The analysis extends to the natural environment, covering the impact of greenhouse gases, the carbon cycle, and the role of the ozone layer in maintaining a sustainable environment. The report references various academic sources to support its findings and provides a well-rounded overview of Goodyear's sustainability efforts within a broader business context.

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Week 8: Sustainability in the Marketplace
Sustainability of Goodyear’s marketplace as compare to Puma and Marks & Spencers are
objectified with strategic goals. The company is concerned to deliver sustainable revenue and
growth of profit with their increasing value in the market. In order to increase the brand value
and foster implications of sustainability strategies, Goodyear Strategy roadmap focuses on
winning the trust of consumers, associates and stakeholders. The company identifies their
strategies to cover every sustainability aspects in societal limits. With reference to, their policies
on health safety and environment issues, the company make sure to act as a responsible corporate
body maintaining its ethical limits and standards to highest level of priority (Nica & Potcovaru,
2015).
The transparency in the supply chain and alignment of the company with the ethical
administration policies demonstrate the strictness they show to the maintenance. The company is
responsible for sourcing the raw materials of manufacturing need in the product development
and operations by extending their supply chain services and reach to customers. The issues
related to operations as well as services are served with equal potential and importance.
Goodyear is working hard to make their product quality as well as performance sustainable with
use of sustainable materials and approach to deliver quality output (Eriksson & Svensson, 2016).
The entire process encompass the selecting candidates, suppliers, fair conditions of working,
sharing company values, and harvesting sustainable practices. Sourcing sustainable and natural
rubber for making tyres, increasing the growth of sustainable material use, pursuing raw material
transparency and traceability, removing operational concerns are some of the strategies
(Svensson, Padin & Eriksson, 2016).
Week 9: Sustainable Supply Chains
Child labour is next to the illegitimate action as considered in more than several states. The
transformations in leather industry have been witnessed with significant notes on change in the
approach of the industry to encourage child labour. Around 28 companies have been reformed as
per practices and policies, for tackling child labour issues and protect labour rights from supply
chain abuse. The reformation of the policy and practices regarding the issue of child labour and
violation of labour rights have set the transparency of protecting the basic needs of the

2MANAGING FOR SUSTAINABILITY
generation. Children are to be assured a safe future and health life until the age of 14 years,
which had been taken seriously by different companies around the world (Costantini et al. 2017).
To deal with the recurrent accusations of impropriety in the supply chain issue, it is necessary to
move in alignment with the government policies currently being levied on the corporate sector
(Genovese et al. 2017). The response to be shown on the development of the Wolky and Gabor
equally after the disruptive activities and violation of human rights of children need active
interpretation from the organisation legislation as well as company ethics.
The problem of the supply chain management that is affected with violation of human rights are
significant to create multiple issues within the shoe industry and supply chains. Hence, it is better
to join the league of abolishing the child labour practices and reform the organisation rules and
policies according to the healthy labour practices (Luthra et al. 2017).

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Reference:
Costantini, V., Crespi, F., Marin, G., & Paglialunga, E. (2017). Eco-innovation, sustainable
supply chains and environmental performance in European industries. Journal of cleaner
production, 155, 141-154.
Eriksson, D., & Svensson, G. (2016). A balance model of theoretical sustainability–framework
and propositions. Corporate Governance: The International Journal of Business in
Society, 16(1), 21-34.
Genovese, A., Acquaye, A. A., Figueroa, A., & Koh, S. L. (2017). Sustainable supply chain
management and the transition towards a circular economy: Evidence and some
applications. Omega, 66, 344-357.
Luthra, S., Govindan, K., Kannan, D., Mangla, S. K., & Garg, C. P. (2017). An integrated
framework for sustainable supplier selection and evaluation in supply chains. Journal of
Cleaner Production, 140, 1686-1698.
Nica, E., & Potcovaru, A. M. (2015). The social sustainability of the sharing
economy. Economics, Management and Financial Markets, 10(4), 69.
Svensson, G., Padin, C., & Eriksson, D. (2016). Glocal business sustainability: performance
beyond zero!. International Journal of procurement management, 9(1), 15-26.