Analysis of Google Analytics: User Metrics and Campaign Tracking

This report provides a comprehensive overview of Google Analytics, a powerful tool for analyzing website traffic and user behavior. It delves into the user metrics feature, which tracks and measures website visitors, detailing how data is collected through cookies and how unique visitors are identified. The report then explores campaign tracking, including campaign sources, mediums, terms, content, and names, emphasizing their role in driving traffic and understanding user acquisition. Furthermore, the report examines the components of Google Analytics, including data collection, processing, and reporting, highlighting their interconnectedness in transforming raw data into actionable insights. The report concludes by summarizing the key aspects of Google Analytics and its application in understanding user choices and website performance within the Google search engine ecosystem. The report emphasizes the importance of data analysis and the utilization of metrics to derive meaningful insights for website optimization and business table data visualization.

ASSESSMENT

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................1

INTRODUCTION
The Analytics tool is considered to be one of the most prominent aspect in order to determine the
number of views as well as the visitors for a particular post for a page. The Google Analytics is
one of the most reputed search engine tool features offered by Google that will help to identify
the website traffic as well as the current scenario that is inside google marketing platform. This
was initially launched in November 2005 and is acquiring the largest space ever.
MAIN BODY
There is a feature that is developed in Google Analytics in order to identify the number of
visitors that are visiting the page in a day or in a week. This is called the user metric which in
google analytic is known to be a unique feature that will bring about the measuring as well as the
tracking of visitors. There are certain features in the Google Analytics that will bring about the
number of audience that visited. This can be known by clicking on the feature called audience
which is present on the left corner of the page. This provides an overview of how many visitors
and users have particularly visited the page for over thirty past days. This will give the number of
sessions that are consisting of the total visits by the user. It is important to understand whether
the user is coming to the site or not. This will bring about a greater analysis about how far the
page is being able to develop in the coming days. There are certain example that are associated
with this site like when the audience for the users to reach account of 10000 or 20000 sessions
than it seems that there is a maximum number of views and the month. There will be a graph that
is depicted in the user column that will bring about the list of sessions that are being addressed
by the user. Upon this method the views that are retained for the page are 200 has of a couple of
days which depicted the first sessions. This is regarded to be one of the good numerical where
the person's interest can be understood. The number of visitors here is usually calculated upon
how far the visitor is able to browse data using cookies. Certain cookies are usually required in
order to determine the data for which is to be collected. There are different kinds like that of first
party cookies which are required to be additionally employed. The count of cookies in order to
determine the number of visitors will vary from different aspects. For example when a person is
using the same browser in a mobile and laptop at the same time then both his times of use were
calculated as different means. The cookies will be added to both differently. If a person is
logging into the website with the same mail address then that will be regarded as a single person
at based on the device it is divided. Since the visitor metric is calculated upon the number of

digits that is being performed by the user therefore there is a tinge of unique visitor metric that is
developed by the audience in the Google Analytics tool. This has increased the total limitations
that are already stipulated for the page.
Campaign tracking:
The page that is mentioned here in this regard is being developed by the campaign tags which are
an essential feature in the Google Analytics. There is a kind of query that is driven from the
person trial and therefore that can be easily found through the campaign tags. It is important to
develop blogs and that can be done upon the value and in URL that will play an initial role in
contributing towards parameter setting. The page here uses the 5 campaign ideas that will bring
about the total parameters that are usually generated. They are as follows:
Campaign source: using this campaign Sort the page is involved in identifying the users that are
coming from different sources. There is a feature that is usually used by the users which is called
as Mailchimp. This will act like a newsletter service that will bring about the different persons
that are visiting the sources.
Campaign medium: using this medium the delivery report will be identified and therefore it is
important to include this. Without a medium there will not be a proper delivery of campaign and
users cannot be increased. The medium plays a necessity role in the campaign and therefore such
medium will have to be present upon dealing with things that are required to be generated. There
the medium includes email or a radio or any aspect that will draw the client base by reaching
them.
Campaign term: Sometimes there is a need of using keywords in order to determine complicated
content. This keyword feature is regarded to be optional at it has a specific feature that will
display the entire result in an instance. This inclusion is important to make it easier to determine
the users as well as in terms of user it can be a beneficial one to get the required result in no time.
Campaign content: the campaign content will deal with the requirement of user and the source
that is being brought by the user to search for the related content. There are certain sources that
the user comes with like that of a link or a Keyword. These are regarded as the campaign content
upon which the identification is mainly given to the requirement of the client. This is an essential
feature since what the person is looking for will have to be identified through a link or using the
specific keywords that are present in the source. In order to bring about the information from the
side these links will be acting as a generator for testing. The company's site usually find this to

modify and to bring about the content using the links that are provided by the users such that the
content that is appropriate for their use can be depicted.
Campaign name: the campaign name is important in order to increase the promotion base of the
particular page. In Google Analytics this campaign name is regarded to be one of the prominent
aspect in order to bring about the changes as well as the effect of increasing viewers to the page.
Therefore, this is used in this regard in order to identify the choices that are made by the user and
the required field.
Components of google analytics
Collection: collection here is with regard to the data which is said to be one of the vital
component for anything that is to be carry forward in Google Analytics. The Google Analytics
deals with the number of is it is as well as the views for a particular page and that can only be
done through connection. It depends on the generation of reports that have done in a powerful
platform. It is used to measure the aspects that are per turning towards their website Android,
IOS and other digital environment. There are certain points that are to be dealt with in the
selection process which will go ahead at the place code in the header which is to maintain the
rendering process of content. Every page of this collection website is regarded to be coded in the
location that is provided. This will give the meaningful results that are required for the user. The
Google Analytics will identify such type in order to move ahead with the number of users at a
source coding. Collection of data is important to Google Analytics since the entire thing deals
with analysis. This can be achieved by following different tips that will identify the unique
property id as well as the pageviews. the tracking code is required in order to go asynchronously
upon execution. Google Analytics website will track data that will use cookies and track codes.
Processing: upon analysing the components of collection stage falls for processing. This will
bring about a great detail collection data that is required for the website. Processing and
configuration are said to be going together to produce results for stop in Google Analytics there
are certain blocks that are said to be analytic systems. These are to be processed and configured
in order to transform the collected data. This transformation that is done to the collected data will
therefore be put into report. This also contributes for management with regards to data and
interpretation. In order to process data there are certain configuration settings that are to be
implied. This can affect the data processing in a better possible manner. whatever be the
processing there must be an impact that is generated to the results. Therefore, processing plays a

crucial role after collection. During the processing stage first the data is collected and is sent into
the different sessions in Google Analytics. The number of visits and engagements are they and
configured through the website app. Configuration settings are then maintained. The importance
of data is only done through Google Analytics. Processing is done after analysis and in the end
aggregation is achieved.
Reporting: The components processing and configuration are said to be playing a major role in
transforming the data and this is important for Google Analytics in order to draw the report. Data
organising is said to be a crucial component of reporting and therefore the Google Analytics
interface will utilise this opportunity in order to stay connected with the user. Upon analysing the
fact that the number of visitors are visiting the page on a regular basis it is important to identify
the collecting behaviour of the user. The collection behaviour is determined by the user's
personality upon which they will be able to process the data through which there can be the
number of views that are attend. After analysing the data the next stages to process and configure
the different aspects that well in return transform data into meaningful report. Reporting and
analytics is considered to be one of the crucial tasks that is performed through dimensions and
metric blocks. The Google Analytics tool will give attribution to different aspects of the
characteristic features in determining the values. The quantitative measurement is performed
upon analysing the data in terms of ratio, percentage or sum. Through Data Analytics the persons
place and region can also be identified. The metrics are used to recall the data that is to be given.
The Metrics and data both will go hand in hand that will correspond to hierarchy. The Google
Analytics tool can help the users to organise data as well as help them to implement business
table data and visualisation. There can be meaningful inside that can be drawn using the Google
Analytics tool and in general it has said that it is one of the strongest fundamental components
that will give a scope about the organising factor. On a daily basis there are immense users that
use Google search engine in order to find data. Upon all this collection there seems to be an
evidence for the calculation of number of users at a particular instance. It is important to
determine the statistics such that the process can be further multiplied upon by adding measures
that can speed up the process. This analysis is regularly done by Google Analytics that will bring
for the data that is being secured by the different metrics that are used in the process.

CONCLUSION
Entire report concludes upon the aspects of Google Analytics that when applied to the search
engine Google. The Google Analytics will bring forth the number of users as well as the visitors
to a particular page and that with regards to this report will identify the choices that are made by
the users. It is understood that the blog and the campaigns that are employed are required for the
Google Analytics in order to identify the visitors. Configuration and processing are a crucial
component that will bring for the collection data into report transforming.

REFERENCES
Books and journals
Online
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