Advertising Critique: Google Android Ad Analysis Report

This report presents a detailed advertising critique of Google Android's "Friends Furever" YouTube advertisement. The analysis begins with an overview of the ad's background, highlighting its focus on cross-species friendships and the underlying message of communication. The report then delves into a BCG Matrix analysis, categorizing the ad as a 'Star' due to its significant viewership and a 'Cash Cow' for its promotional content. The critique also identifies a limitation in the ad's distribution strategy, as it was primarily launched on YouTube. The report concludes by evaluating the overall effectiveness of the ad and its potential impact on the Google Android brand. The assignment adheres to the guidelines, providing a concise analysis of the advertisement's strengths and weaknesses.

masters of commerce in human resources and marketing
The Friends Furever You-Tube Ad by
Google Android

Background of Google Android’s friends furever campaign
• In the year 2015, Google Android
released a YouTube ad which
featured video clips of unlikely
animals that were playing together.
• The backdrop of the advertisement
is the surprising friendship among
different animals. The underlining
message of the company behind
this advertisement is to cross the
barriers of communication and
become friends.

Background of Google Android’s friends
furever campaign continued...
• The motive, with which Google has created this
advertisement, remains same as their previous
advertisement also.
• Advertisement highlight irrespective of social, cultural,
National as well as other forms of various, most of the
customers of smartphones in this world are using Android
by Google.
• Again, the relationship of customers with Google provides
plenty of spoke to each of them to customise your Phone
or Tablet so that they can make them their very own.

BCG Matrix analysis
• The significant viewership gained
by this advertisement can be
considered as Stars for the
company that is Google who
created this ad.
• The content selected for the
promotion of the brand for this
advertisement can be considered
as the cash cow of the
organisation.

BCG Matrix analysis continued...
• Considering the dogs for this advertisement,
only one limitation has not been properly
addressed by Google. This advertisement was
promoted and launched over only one social
media platform of YouTube.
• It can be possible that there are no question
marks At this moment for this YouTube video
advertisement by Google Android.