Business and Business Environment: Analysis of Google's Operations

This report provides a comprehensive analysis of Google's business environment, examining the external factors that influence its operations. It begins with an application of the PESTLE analysis, evaluating the political, economic, social, technological, environmental, and legal factors affecting Googl...Read More

Business and business
environment

Table of Contents
INTRODUCTION ..........................................................................................................................1
LO 3.................................................................................................................................................1
Application of Pestle Analyse................................................................................................1
Impact of external environment on business activities...........................................................2
Resistance to change...............................................................................................................3
LO 4.................................................................................................................................................4
SWOT analysis.......................................................................................................................4
Key external macro factors.....................................................................................................4
CONCLUSION ...............................................................................................................................5
REFERENCES ...............................................................................................................................6

INTRODUCTION
Business enterprise environment is the combination of internal and external factors that
influence the business organization activities and operating situations. Present assignment will be
based on external environment in context of Google. How the macro factors influenced company
in different manner. Besides, analyze the company Strength and weaknesses which assist in
decision making process.
LO 3
Application of Pestle Analyse
Political: It is the first factor of external framework that affects the industry or
organizations directly. This can power Google by intervention of government causation and
changing behavior (Rowland 2017). Globalization and stable political climate are the
opportunities for company. On the contrary, state sponsored online companies that may be
become threat for the company. Mainly, for Google, political factors always give new
possibilities.
Economic: Economic factors generally change the market opportunities for companies.
For making stability in the business, economic factors should be stable and rapid growth of
developing countries is also good for company’s growth.
Social: This factor affects the way of customer’s response to Google products (Botha,
Kourie and Snyman, 2014). This social factor might influence the barriers to business activities.
Increasing the use of social media will become threat full for company. Besides, rising diversity
of users will might be opportunity as well.
Technological: Technological factors are majorly potential makers and breakers of
business. This makes potential growth for company that helps to keep growth influencing and
challenging.
Environmental: This factor generates revenue online, this factor affect company through
different ways such as uncertain changes Overall, Google needs to adopt better company
environment and sustainable business growth.
Legal: Google needs to operate its activities within the limits of laws. Laws make hurdles
for company that form the proper implementation process that shuffle proper effectiveness.
Overall, it brings better growth and nature.
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Company requires to more focus on the environment factors to take new changes in the
working environment and get new way of working.
Impact of external environment on business activities
Impact of digital revolution on production and consumption:
Digital revolution on production and consumption are showing the relationship with
technology and customers; workers and employers. Such as new technologies and innovation
will get attract customer towards the company services (Carroll and Buchholtz, 2014). Through
which company profit margin get fluctuated accordingly. Digital transformation gives results
from what economists who study scientific progress and technical change. Overall, it brings
better opportunities and growth in order to meet the business needs and growth. This change
must also provide the long term benefits for company.
Impact of social technologies:
Social technologies bring social change in the society. It makes the proper effectiveness
and long lasting effects (Kolk, 2016). Google has providing numerous technologies and effective
change in the society. It helps to give different nature of things which motivate the people
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Illustration 1: PESTLE Model
Source: Rowland 2017

oriented process. It gives positive changes in the living structure. This is very necessary to take
the subject positively and take new steps forward for making better deception making process.
Impact of emerging BRICS:
Emerging market bricks countries this makes the proper implementing and growth and
most crowding channel of things (Crane and Matten, 2016). Most of the long effective process
will take the long term process. Due to sudden and emerging changes will always affect the
business activities and growth. Along with that, it also moreover, it brings new better services
and impractical factor.
Impact of social power, ethical and sustainable growth:
Impact pf social power and ethical issues have been gives negative impact on the
business activities. This also has been promoted the better decision making approach that helps
to promote the new business environment and growth. Ethical business is very much necessary
and important for the organization and growth. Ethical consideration is the essential matter of
given better policy making task.
Resistance to change
Company needs to get over from all those changes that affect the business activities.
Google is the large organization in IT sector (Savrul, Incekara and Sener, 2014). In this process,
company is facing the challenges and transforming different change strategies in an effective
manner. Adoption of changes are very much required to present long lasting nature of fact in
order to meet needs of organizational goals. Overall, it brings new opportunities and growth for
company’s benefits. Google adopts some fruitful strategies to resist the changes and protect
company’s functions form external factors. Such as, effectively engage employees, accordingly it
makes the proper implementing and long lasting performance system. Another some strategies
adopted by company to resistance change. Overcome position, poor timing, lack of trust,
motivation to employees etc. Company needs to adopt the best approachable strategies in order
to make the best changeable decision making approach. Resistance to change is continuous
activity in organizations in order to take further process. Through company can easily achieve
the business goals and objectives.
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LO 4
SWOT analysis
Strengths
 it is the Large organizational image in
the market.
 Company has patented proprietary
products
 It is the Diversified business.
 Strong public brand image in the
market
 Wide number of users has attached.
Weaknesses
 Dependence on internet.
 Minimal physical presence in the
business.
 Less awareness of some products such
as Google news, book search and
finance are not so very much popular.
Opportunities
 Penetrated markets with customer
electronics.
 New market expansion strategies such
as enterprise market with android for
work and chrome for activity
Threats
 Changeable social requirements and
users demands.
 Tough competition in the market
 Imitation of some products.
On the basis of above table, company can easily identify their strengths and weaknesses.
On that behalf, they easily take better decision making approach.
Key external macro factors
Being apart from political, economic, social and technological factors; some other factors
also affect the business activities too such as competitive and government intervention that
influence with business activities and ideas (Pearson, 2017).
Government regulations are set of guidelines that help to keep the safe surroundings. On
the other side, it also affects business activities by some new sudden changes (Deasy and et.al.,
2016). For example: government sometimes suddenly introduce new policies that might be
affected to the business activities such as new national minimum wages act, providing
increasingly tighter protection for customers. Some security acts and data protection act has been
also gives negative impact on the business activities. Creating tighter use of some strict websites
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which is harmful for the users. So these, restraints sometimes get reduce the traffic of users. That
gives negative impact on the company revenues.
Competitive environment is another dynamic external system in which a business
competes and functions. This happened when number of competitors are high in the business
line. On the other hand, it involves direct and indirect competitors who affect company. In
context of Google, their competitors are Bing, Yahoo search, etc. These all are the direct
competitors of Google. On the other hand, indirect competitors of the company is Facebook and
Amazon etc. These are the companies which affect the business ideas and overall strength of the
business concern activities. Overall, it brings new opportunity and threat for the company
constitution which might be affected by the decision making of the business functions. Another
process that might be affected by the company is competitor’s new business areas and growth.
Overall, it gives both positive and negative impacts on the business activities and growth
(Prajogo, 2016). Search advertisement and long lasting nature of performance will more likely to
be affected by the business organizations (Smith, 2016).
CONCLUSION
On the basis of above section and given statements, it has been concluded that business
environment is most necessary model to be evaluated by organizations to resist and adopt all
changes in market to get revenue and stability as well. Present assignment based on the Google
Under which several distinct factors has been concluded. In spite of that, it also helps to take the
better decision making approach and target oriented work and implementing process. Present
study also discussed about the company strength and weaknesses in order to take better decision
making approach. Overall, study has been talked about the business and business environment
factors that affect the business activities directly and directly.
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REFERENCES
Books and Journals
Andersson, U., Forsgren, M. and Holm, U., 2015. Balancing subsidiary influence in the
federative MNC: A business network view. In Knowledge, Networks and Power (pp. 393-
420). Palgrave Macmillan, London.
Botha, A., Kourie, D. and Snyman, R., 2014. Coping with continuous change in the business
environment: Knowledge management and knowledge management technology. Elsevier.
Carroll, A. and Buchholtz, A., 2014. Business and society: Ethics, sustainability, and stakeholder
management. Nelson Education.
Crane, A. and Matten, D., 2016. Business ethics: Managing corporate citizenship and
sustainability in the age of globalization. Oxford University Press.
Deasy, S. and et.al., 2015. User interface for controlling use of a business environment on a
mobile device. U.S. Patent 8,954,050.
Demil, B. and et.al., 2015. Introduction to the SEJ special issue on business models: business
models within the domain of strategic entrepreneurship. Strategic Entrepreneurship
Journal. 9(1). pp.1-11.
Kolk, A., 2016. The social responsibility of international business: From ethics and the
environment to CSR and sustainable development. Journal of World Business. 51(1).
pp.23-34.
Pearson, R., 2017. Business ethics as communication ethics: Public relations practice and the
idea of dialogue. In Public relations theory (pp. 111-131). Routledge.
Prajogo, D. I., 2016. The strategic fit between innovation strategies and business environment in
delivering business performance. International Journal of Production Economics. 171.
pp.241-249.
Savrul, M., Incekara, A. and Sener, S., 2014. The potential of e-commerce for SMEs in a
globalizing business environment. Procedia-Social and Behavioral Sciences. 150. pp.35-
45.
Smith, B., 2016. Nature and Geography: Tragic Voids within Marketing Textbooks and the
External Business Environment. In Global Perspectives on Contemporary Marketing
Education(pp. 47-64). IGI Global.
Online
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Rowland C., 2017. Google PESTLE Analysis & Recommendations. [Online]. Available through:
<http://panmore.com/google-pestel-pestle-analysis-recommendations>.
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