Analysis of Business Operations: Google's Departmental Collaboration

This report provides an in-depth analysis of Google's business operations, focusing on the crucial collaboration between its Human Resources (HR), Marketing, and Finance departments. It examines how Google strategically manages its human capital, leveraging HR for talent acquisition and employee-centric culture, which contributes to its success in the technology industry. The report further explores Google's marketing strategies and their impact on brand image and customer reach. It also delves into the role of the Finance department in managing financial resources and supporting the company's investments. The analysis emphasizes the importance of financial reporting and its role in decision-making and stakeholder communication. The report concludes by highlighting the interconnectedness of these departments and how their collaborative efforts contribute to Google's overall profitability and competitive advantage in the global market. The importance of financial reporting and management within the organization has also been highlighted in detail.

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ANALYSIS OF BUSINESS OPERATIONS
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1ANALYSIS OF BUSINESS OPERATIONS
Table of Contents
Introduction......................................................................................................................................2
Description of HR, Marketing and Finance functions within organizations...................................2
Developing an understanding of the collaborative working practices.............................................3
Knowledge based on role of financial management and reporting within the organization...........4
Conclusion.......................................................................................................................................5
References........................................................................................................................................6

2ANALYSIS OF BUSINESS OPERATIONS
Introduction
The organizations that operate in the modern and competitive business environment have
to maintain their operations effectively with the help of proper collaboration of different
departments. The various departments that are considered to be a major part of the operations of
the modern organizations include HR, Finance and Marketing. The report will be based on the
analysis of the ways by which an organization is able to maintain its profitability levels with the
proper collaboration of different departments (Leonidou et al. 2018).
Description of HR, Marketing and Finance functions within organizations
HR Department of Google – Management of human capital has gained utmost
importance in the 21st century. Google has been able to a huge reputation based on proper
management of human resources who are a part of the organization. The organization has also
aimed at proving that it mainly relies on the innovation based aspect of the business operations
and the development of employee centered culture is also a major aspect of the success Google
has gained (Kianto, Sáenz and Aramburu 2017). HR function is also considered to be a strategic
partner at Google and it is mainly focused on benefits that the core operations are provided based
on hiring and recruitment of the best talent. Human resources have proved to be a major reason
behind the success that has been gained by Google in the technology industry (Google.com
2020). The company provides more importance to abilities in comparison to experience and this
is considered to be a major factor that has improved the human resource management process of
the organization. (Collings, Wood and Szamosi 2018).
Marketing Department of Google – The marketing department of Google has been able
to play a major role in the ways by which the organization aims at maintaining its position in the

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technology industry. The brand image that has been formed buy Google is mainly supported by
the marketing strategies that are implemented by the organization. The brand equity of Google is
mainly based on the web communication that is developed by the organization on a worldwide
basis. The marketing mix formed by Google is also based on the proper development of
strategies of the organization that have helped the organization to reach the customers faster
(Olson et al. 2018).
Finance functions in Google – The current CFO or Chief Financial Officer of Google
Patrick Pichette has been able to play a major role in the development of cash reserves of the
organization. The financial management related activities that are performed by Google are
based on collaboration that is developed between the employees and management of the firm as
well. The CFO has also aimed at maintaining proper levels of communication with the
employees in order to maintain the finances in an effective manner (Wagner and Eggert 2016).
Developing an understanding of the collaborative working practices
The human resource management department is considered to be the most important part
of the operations that have been developed by Google in the technology industry. The
organization has provided major levels of importance to human capital and has always aimed at
recruiting the best available talent for different positions. The company has gained a major
position in the technology industry with the help of proper management of human capital of the
organization. The competition that is faced by Google in the industry is also related to the
recruitment of best employees (Newman et al. 2016).
Marketing department and the strategies that have been implemented by this department
in Google has been helpful for the company to acquire the best levels of talent. Google has been

4ANALYSIS OF BUSINESS OPERATIONS
successful in the development of a proper employee base with the support that is provided by the
effective marketing strategies of the firm. The support and collaboration developed between the
human resource department and marketing department of Google has been able to play a major
role in the success that the organization has gained in the industry (Wójcik 2018).
The perks and salaries that are provided by the management of Google to the employees
are able to support the recruitment of effective talent within the organization. The organization
has been catering to a global audience with the help of its product offerings and the development
of a proper brand image is an important aspect that is related to the improvement of profitability
and levels of revenues as well. The finance department on the other hand is mainly responsible
for the investments that have been made by Google in formation of marketing and promotional
activities (Vasilev et al. 2017).
The perks that are provided to the employees are also based on the decisions that have
been made by the finance department of Google. The finance department and marketing
department of the organization thereby needs to operate in a collaborative manner for the
purpose of maintaining the operations and managing the profit levels as well (Google.com 2020).
A major relationship has also been formed between the human resource department and finance
department of Google based on the perks and compensation levels of the employees who are a
part of the organization. The international operations of Google are also supported in a huge
manner by the process of human resource management that has been implemented by the
organization (Vukić et al. 2020).

5ANALYSIS OF BUSINESS OPERATIONS
Knowledge based on role of financial management and reporting within the organization
Financial management and reporting is considered to be a major aspect related to the
operations that have been developed by the modern organizations like Google. Financial
reporting is considered to be quite important and the power potential of this aspect is also quite
high. Financial data is mainly used for the development of effective decisions that can be helpful
for the proper management of the organization (Kianto, Sáenz and Aramburu 2017). The data is
mainly used for sharing the vital information both on an internal and external basis by leveraging
the metrics and insights (Collings, Wood and Szamosi 2018).
The improvement of the operations of Google are mainly based on the financial data and
reporting process that is implemented in the organization. Financial reporting in Google is able
to provide the stakeholders with a depiction of the finances of the company that includes,
expenses, revenues, profitability, cash flow and capital (Google.com 2020). The financial KPIs
are considered to be highly important as they are able to demonstrate the overall health of the
organization. The process of financial report in Google is considered to be a major factor that is
able to provide the required information to customers in different parts of the world. The culture
and structure of Google is vital for the success that is gained by the organization (Wagner and
Eggert 2016).
Conclusion
The report can be concluded by stating that the international organizations can maintain
their operations in a profitable manner with the support that is provided by the proper
collaboration between the three departments. Google is a major international technology based
organization and the support of all the departments is considered to be highly important for
proper management of the organizational operations and enhancing the profitability levels as

6ANALYSIS OF BUSINESS OPERATIONS
well. Financial reporting has also been considered as highly important for the organization so
that it is able to maintain a positive and transparent relationship with the stakeholders. The
stakeholders of Google have also played a major role in ensuring the success that has been
gained by the organization in the highly competitive technology industry.

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References
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