EMS5EMT Assignment 1: Google Business Model Canvas Report

This report presents an analysis of Google's business model using the Business Model Canvas framework. It dissects the company's operations into nine key elements: customer segments, value propositions, customer relationships, channels, revenue streams, key resources, key activities, cost structure, and key partnerships. A SWOT analysis is conducted for each element to evaluate Google's strengths, weaknesses, opportunities, and threats. The report examines Google's diverse services, including search, advertising, and various online tools, assessing their impact on customer acquisition and retention. It investigates the company's revenue streams, highlighting its reliance on advertising while also exploring potential avenues for expansion. The analysis also considers Google's key resources, activities, cost structures, and partnerships, providing a comprehensive overview of the company's strategic positioning and future prospects. The report concludes with findings and recommendations aimed at enhancing Google's competitive advantage and adapting to evolving market dynamics.