Google's Transformational Leadership and Change Management Strategies

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LEADING CHANGE

INTRODUCTION
The CEO of the company i.e. Sundar Pichai has stated
that the Google has grown so much only because of the
changes that they have adopted. The company has been
proven to be great trend changer and adapter in the
market of technology. Google was started as an simple
search engine but now the company has grown to a
world wide technology giant which is almost impossible
to be taken down. In this report thee different leadership
styles that Google has adopted for change have been
discussed and also the models that has helped the
Google to adapt the change.

DIFFERENT LEADERSHIP
APPROACHES TO DEAL WITH
CHANGE
There are several approaches that Google can use to adopt changes in
the organization and make the organization’s operations more
effective and efficient:
• Transformational Leadership
• Autocratic Leadership
• Transactional Leadership
• Laissez-Faire Leadership
• Democratic Leadership

LEADERSHIP THAT GETS RESULT
The leadership style used in Google is very helpful in
conducting the changes in the organization. The
transformational leadership helps Google in understanding and
altering the changes in the behavior of the employees. It may
help in encouraging the charisma and the enthusiasm in the
employees. Another approach of leadership that is used in
Google is Autocratic Leadership in which the leaders in which
the leaders tell the employees that what to do and how to do it.
Democratic Leadership helps in conducting the changes that
are based on hierarchical structure of the company. Although
google has adopted many different organizational structures
hence the company do not adapts Democratic Leadership style
that much.

DIFFERENT MODELS AND FRAMEWORKS
The different models and the approaches that
affects the change in the Google and can help
to conduct change in Google are:
• Kurt Lewin's change model
• Kotter’s model of change
These models can help Google to minimize the
negative effect of the change and conduct
change effectively and efficiently in the
organization.

KURT LEWIN'S CHANGE MODEL
Kurt Lewin’s change model is a three step model which can be
defined as:
• Unfreeze – This step defines that the organization first
should identify that the change is necessary in the
organization.
• Change – The next step is to conduct the change by
identifying, analyzing and adopting the new ways of doing
or performing the operations in the company.
• Refreeze – This step needs proper control over the
organization’s operations do that the company can conduct
the operations regularly and walk on that path.

CONT…
As per the services and the products offered by google they have delivered a ton
of premium services and products. The advertising services of Google are the
main power of the company. Not only this the company has spread its branches
in all the other tech fields too. This has provided the customer the trust and the
loyalty for the company and helped Google too in gaining a huge competitive
advantage.
Regardless of this the Google decided to give a tough competitions to its
competitors and to meet the customer needs and to maintain their satisfaction
they have done many changes in the company. The increasing steps in the fields
of Ai and Machine Learning has increased the market share of the company by
18% and the annual revenue of the company has also been increased.
The company has successfully used the Kurt Lewin’s model of change to bring
the organizational change in the company.

CONT…
Google has adopted the change in the trend successfully
and also have brought many changes in the trends. This
has made the Google to get an exceptional competitive
advantage in the market. Google is the biggest search
engine in the world but is the fastest company to adopt
the new technology on the world too. The company as
gained 18% growth in the total market share in just a
single year and is third company to reach a revenue of
trillion euros. No matter difficulties the company will face
it will always find a way to make progress and create
new changing trends.

CONCLUSION
This assignment clearly stated that a leadership
style like autocratic leadership can help the
company to retain the innovation in the company
and make continuous change based on the
innovation The use of the different strategies has
made clear that what efforts the company has
made to bring the change in the company. Also
this report clearly show that how Google used the
different leadership styles to adapt the changes in
the company.