This literature review examines the challenges Google faced while operating in China. The paper explores Google's decision to shut down its Chinese engine in 2010, citing cyberattacks and political clashes as primary reasons. It delves into the closed market structure of China and the difficulties foreign investors encounter. The review utilizes Hofstede's Cultural Dimension Theory and Trompenaars' National Culture Differences Model to analyze cultural and national differences impacting Google's business operations. It discusses issues of power distance, individualism, and long-term orientation, as well as the collective values emphasized in Chinese culture. The review also addresses the impact of the right to privacy and government regulations on Google's business, concluding that cultural and political conflicts between China and the US negatively affected the company's relationship with China. It recommends that Google adopt a more flexible and geocentric business structure to succeed in the Chinese market.
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