Global Business Environment: Benefits and Drawbacks for Google

This research project delves into the impact of the global business environment on Google, a multinational technology company. The project begins with an introduction to globalization and its benefits, such as employment generation, economic growth, and technological advancements. The research aims to study the effects of the global business environment on Google's competitive advantage, with objectives including understanding the concept of the global business environment, examining the benefits of globalization for Google, and identifying the challenges Google faces in international operations. The literature review explores the concept of the global business environment, the benefits of globalization for Google's competitive advantage, and the challenges Google faces in international operations, such as linguistic and cultural barriers and political factors. The research methodology includes primary and secondary data collection methods, with a focus on a questionnaire-based survey. The project also incorporates a Gantt chart for project management and a work breakdown structure for task management. The project will be presenting the executive summary, methodology, results, discussion, conclusion, recommendations, and reflection.

Research Project

Table of Contents
TOPIC..............................................................................................................................................3
INTRODUCTION ..........................................................................................................................3
PART- 2 ..........................................................................................................................................8
1. Executive Summary............................................................................................................8
2. Research Methodology.......................................................................................................8
3. Results .............................................................................................................................11
4. Discussion........................................................................................................................18
5. Conclusion........................................................................................................................20
6. Recommendation..............................................................................................................21
7. Reflection ........................................................................................................................22
APPENDICES...............................................................................................................................24
REFERENCES..............................................................................................................................35

TOPIC
“The benefits and drawbacks of a global business environment” - Case Study on Google
INTRODUCTION
The concept of globalisation is defined as those aspect which signifies that it is a process
of integration and interaction between companies, nations without any kind of trade barriers.
Along with this, the aspect of globalisation benefits organisation many ways like employment
generation, economic growth, improving the living standard of community or society and many
more. In addition to this, it help organisation to acquire innovative or advanced technologies
within their functional unit which lead them to obtain better position in competing industry in an
impressive or amended manner (Deresky, 2017). However, in relation to this research, Google
company has been considered as it is a well established and multinational technology company
which specializes into internet related services and products and established in the year of 1998.
It is headquartered at California, US and serve its product or services across the globe. In this
study, it involves research aim, objective, literature review, research methodology which guide
and direct researcher to accomplish their desired objective in an efficacious manner.
Research Aim
The aim of this project is “To study the impact of global business environment in
attaining competitive advantage” - Case Study on Google
Research Objective
 To understand the concept of global business environment.
 To examine the benefits of globalisation on Google in order to gain competitive
advantage at global pace.
 To identify the challenges of globalisation which Google undergoes while managing its
business operation at international level.
Research Question
 What do you understand from the concept of global business environment?
 What are the benefits of globalisation on Google in order to gain competitive advantage
at global pace?
 What are the challenges of globalisation which Google undergoes while managing its
business operation at international level?

Rationale
The present study is fully supported on the impact or influence of global business
environment over organisation during delivering their business function at international level .
Due to the intense level of competition or challenges, it generate huge degree of rivalry between
companies that directly effect their overall productivity or profitability ratio. Hence, these
rivalries motive researcher to choose this topic so that they can identify different strategies or
techniques which help organisation to gain competitive advantage in an innovative and
productive style (Dutta and Bose, 2015). Moreover, by conducting this study, researcher can
analyse the competition level between organisation and also can render effective decisions that
lead company to place the brand in a aggressive position among competitors. Additionally, it
also enable investigator to allocate the resources in a proper manner which help establishment
to accomplish its pre determined objective in an effective manner within stipulated time duration.
Literature Review
Concept of global business environment.
In the views of John Williamson, 2019, In this modern era of industry, the term
globalisation contains a significant role as it help organisation to explore their business function
across the world without nay trade barriers. Moreover, globalisation is refer as a procedure or
activity of trading the product or service between different companies, nations with less amount
of trade restrictions for obtaining profit maximisation in prescribed time limit(Globalization: The
Concept, Causes, and Consequences, 2019). Along with this, it assist establishment to provide
enormous employment opportunity to individuals that help them to enhance the lifestyle of
community or society in an impressive or improved way. In addition this, it help establishment to
evaluate the market situation and also empower them to adopt innovative technologies that help
them to enlarge its market share or size in an amended manner.
Benefits of globalisation on Google in order to gain competitive advantage at global pace.
According to Natalie Regoli, 2019, Today's industry is very much familiar with the term
globalisation as it help them to perform its functional unit in a competent manner among
competitor. The foremost benefit which globalisation render to organisation is that it motive
them to determine the current or emerging market trend as well as empower them to make
corrective course of action in order to obtain profit maximisation within competitive

marketplace. Along with this, it also lead them to provide enormous job platforms to people
which aid establishment to enlarge its productivity and profitability ratio within competing
marketplace. Additionally, it also encourage organisation to explore its market division to
different geographical regions without any trade barriers that help them to improve its brand
value among competitors in an effective way. Moreover, it also lead them to make use of all
innovative and modern technologies so that they can acquire best position within competitive
industry band also can create positive response among targeted population. Additionally,
globalisation enables goods to be produced in different parts of the world. Thus, such greater
specialisation enables organisation to lower average costs and also to reduce the prices for
consumers (Glukhov, Ilin and Levina, 2015). Moreover, it also enabled increased levels of
investment as made easier for countries to pull in short-term and long-term investment.
However, investment by multinational companies plays an efficacious role in improving or
enhancing the economies of developing countries in an improved or amended manner.
Challenges of globalisation which Google undergoes while managing its business operation at
international level.
As per the views of Todd Anderson, 2019, Although the concept of globalisation impose
huge benefit over organisation but it also impact negatively over establishment which influence
its capability to implement best strategic decision for attaining sustainable profitability ratio.
However, the key threat which globalisation impose on establishment is that linguistic and
cultural barrier as each nation or country varies in these terms which impact negatively over firm
to obtain profit maximisation in a better way. Moreover, the another barrier which organisation
face while operating their business functions at international pace is that challenge from political
factor. Such challenges effect companies in terms of increasing its sales performance and also
face difficulty in creating a positive response among consumers towards the brands.
Furthermore, organisation face issues in implying different policies or procedures into
organisational structure (Hillary, ed., 2017). This is because each region's government contain its
own regulation or polices which may hamper entire business process and activities in order to
achieve organisational pre determined goal in an effective manner. Furthermore, another issue
which firm undergoes while managing functional unit at global level is that hiring skilled or
talented manpower who can be capable to put their best contribution towards an attunement of
sustainable growth and development. Therefore, taking corrective course of action help

organisation to improve their sales performance and also to place their brand in a competing and
aggressive position in a stipulated time duration. Therefore, company can utilise innovative
technologies into its business operation that help them to attain sustainable growth and also to
gain competitive advantage in an improved mode.
Research Methodology
The aspect of research methodology defines that it is an organised and systematic
procedure of gathering data or information in order to provide better solution for particular
problem or objective. By utilising the available resources in a proper manner, it motive
researcher to implement best strategic decision for obtaining better outcome in current
marketplace. However, it contain different ways of collecting data which is explained below:
Primary data: This method is relate with those aspect in which it state that data are
collected for the first time which means it is not attempted by any other investigator before and it
is not available in current marketplace. Moreover, it encompasses various methods like
questionnaire, observation, interviews, survey and so on. Hence, in relation to this research,
investigator make use of primary method by developing a set of questions which refer as a
questionnaire. With the help of this, researcher can acquire accurate and valid information from
targeted respondents in an effective manner (Huntington, 2018).
Secondary data: This method signifies that data are acquired or gathered by journals ,
articles which is attempted by various publishers or scholars and also available in present
market. Due to this aspect, it is termed as second hand information. However, in context of this
research report, researcher make use of different journals, articles, online sources and websites
to obtain relevant information and presented in the form of literature review for produce a
reliable report among publisher.
Qualitative and Quantitative
Both these techniques are viewed as integral element as it enable an investigator to attain
their pre determined goal of objective in an improved or amended manner. Hence, in relation to
qualitative research, it is also termed as exploratory research as it enable investigator to obtain
deeper understanding of specified task and also can make better decision for improving the
overall efficiency of report (Crane and et. al., 2019). On the contrary, quantitative research are
the one in which which data are demonstrated in the form of graph, numerical, statistics and
chart. Thus, in regard of this report, researcher make use qualitative technique which empower

them to attain in depth understanding of topic and also lead them to provide trenchant solution in
order to develop valid and reliable report within competing industry.
Sample size
Sample defines that selection or choosing a group of individuals for the larger population
size with an aim of collecting accurate or valid information in a prescribed time duration. IT is
classified into two types i.e. probability and non-probability. Thus, in regard of this research,
researcher utilises random sampling method of probability sampling in which each selected
individuals get equal opportunity to share their opinion or views in regard of topic. With the help
of this, researcher can develop authentic and valid report into the market without any obstacles.
Moreover, investigator choose 30 respondents for Google as a sample size in order to acheive
desired objective in a better way (Julien, 2018).
Research Time Plan
Gantt Chart
This component is regard as one of the essential element in project management plan as it
enable an manager to oversee or monitor the every aspect of business and also allow them to
track the performance of work. However, Gantt Chart is refer as a timeline which is utilised as a
project management tool in order to illustrate how whole project will run for achieving desired
goal in better manner. Along with this, it displays business activities on x axis and the steps to
carry out those activities is shown on y axis of the chart. Hence, in context of this research
report, researcher make an initiative in implying Gantt Chart as it help them to communicate
each and every activity to its manpower without any conflicts or overlapping of communication.
Moreover, it assist them to execute every task effectively that lead them to accomplish their
defined objective in nan effective and efficient manner (Kendrick, 2015).
Work Break Down Structure
This element is also an integral factor in project management as it wholly grounded on
dividing the big or complex task into different segments which empower manager to attain its
purpose in a stipulated time duration without failure. Moreover, it assist manger to enrich the
overall performance of team members by delegating various role sand responsibilities in an
appropriate manner. However, researcher make use of Work Break Down Structure for present
report as it enable them to execute the task more effectively than complex activities.

PART- 2
1. Executive Summary
Globalisation is the aspect which is concern with a procedure or process of integrating or
interacting between companies across the globe without any sort of trade barriers. Moreover, it
benefit company in various ways like enhance the proficiency ratio, free movement of product or
services and so on. Therefore, adoption of this aspect within Google help them to enrich its
overall performance and also assist them to gain competitive advantage in a stipulated time
duration without any obstacles. However, this present project encompasses research aim,
objective, questions, research methodology, data collection and interpretation, recommendation.
Hence, combination of all these elements enable researcher to produce accurate and reliable
report in competing marketplace within prescribed time duration.
2. Research Methodology
Research methodology is viewed as an important phase in conducting research as it is
defined as a systematic or organised process for gathering data and information in order to
provide solution of particular research problem. In addition to this, this component enable a
researcher to identify the problem which is required to be investigate or analyse in order to
accomplish or execute the set objectives in a research study. Along with this, it is comprises
theoretical and systematic evaluation from which researcher obtain accurate or reliable outcome
in a better manner (Epstein, 2018). Moreover, it is also help investigator to identify the issues as
well as assist them to implement best strategic decision for producing relevant report in present
marketplace. Additionally, it involves research approaches, philosophies,design, data collection,
sampling and so on with an aim of delivering valid and authentic research report in a prescribed
time duration without nay hindrances.
Research philosophy
Research philosophy is link with those aspect in which its signifies the individual belief
or value in gathering, collecting, analysing, evaluating or utilising a specified set of data or
information to a particular phenomena. Moreover, it enable an investigator to make use of all
available resources at optimal level that help them to accomplish their goal in a better manner.
This aspect is categorised into two division i.e. interpretivism and positivism. In relation to
interpretivism, for analysing particular phenomena it mainly involve skilled or trained

investigator and human subject (Dwyer, 2015). On the other hand, positivism is related with
those aspect in which acquired knowledge is fully centring over natural phenomena and human
relation. Hence, this present project is wholly supported on interpretivism research philosophy
as it utilise qualitative method.
Research Approaches
Research approach is a plan and procedure which comprises of the steps of wide
assumptions to elaborated method of data collection, analysis and interpretation. Moreover,
research approach is divided into deductive, inductive, adductive and each of them contains its
own function or feature to implement best decisions for specified field of study. However, in
regard of this project, researcher make an effort to imply inductive research as it enable them to
acquire detailed information or knowledge. Moreover, it also help them to investigate various
theories or models for producing valid and relevant report in competing marketplace.
Research Design
Research design is relate with those concept which defines that it is a component which
render the complete display of structure of the research report. Along with this, it also
encompasses various methods which can be utilised for collecting relevant data or information,
research questions and sources of data. In addition to this, a precise or important decisions
during developing research design process is the choice for implementing in terms of creating
effective or better research approach. This is because, it determines or examines how relevant
information or data can be acquired or obtained for attaining better outcome in a prescribed time
limit (Soltes and Gavurova, 2015). Moreover, with the implication of suitable research approach
enable investigator to make best strategic or interrelated decision for obtaining valid or authentic
result among competitors. Apart from this, there are different options or ways to conduct
research design such as experimental, descriptive and exploratory that enable researcher to
address issues and also to take corrective course of action in an improved or amended mode. In
this regard of project, researcher make use of descriptive research design which empower them
to reassert the characteristic or attribute of targeted population for improving the overall
performance of report in a desired time limit.
Data Collection
In research, this element is considered as an important determinate as it link with the way
or method through which data or information can be obtained in order to accomplish the desired

goal. Along with this, there are two main method to collect data that is primary and secondary. In
terms of primary, it is concern with those data which is acquired for the first time by researcher
and also it is available in the market (Halkias, Davvetas and Diamantopoulos, 2016). Moreover,
primary data are collected with the use of questionnaire, survey, observation, interview which
provide first hand information to researcher and help them to deliver reliable report in a
stipulated time duration. On the contrary, secondary method means in which data are already
available within the existing marketplace and it can be gathered through journals, articles,
magazines and many more. Thus, in regard of this project, researcher make use of both data
collection method i.e. developing questionnaire as a primary method. Moreover, investigator also
used secondary method as they acquired relevant or reliable information from online sources or
websites to produce review of literature. Apart from this, researcher make use of qualitative
research method, which empower them to obtain detailed information for producing authentic
and valid report in present marketplace.
Sampling
This element plays a significant role as it termed as a process or activity of selecting
group of respondents from the wider number of population. It enable researcher to obtain valid
and relevant information in order to produce report in an trenchant and prompt way. Moreover,
sampling is divided into two types which is probability and non- probability. In relation to this
project, investigator utilise random sampling method of probability sampling. With the help of
this, researcher is able to provide equal chances to targeted personnel that empower them to give
accurate opinion relating to study (Hirst, Thompson and Bromley, 2015). Due to which, it
improves the quality of current research project and lead researcher to place its report in a better
position among other publishers. Furthermore, investigator choose 30 respondents as a sample
size from Google company.
Ethical Consideration
The term ethics is defined as a combination of values, norms, beliefs, thoughts in order
to accomplish its pre determined goal in a stipulated time limit. However, this aspect is also an
essential element in research methodology as it empower or motivate an investigator to develop a
report in an ethical manner. Hence, in regard of this current report, researcher utilises all relevant
or accurate information for conducting this project that help them to enrich the quality of study in
an effective way (Jabeen, Faisal And Katsioloudes, 2017). Moreover, investigator carried out

all aspects of this research in a ethical way that lead them to impose positive response among
targeted population in an impressive or attractive style.
3. Results
Data analysis is related to those aspect which states that it is a process or procedure
through which accurate data or information is collected and gathered in systematic manner with
an producing valid report. However, in relation to this investigation, thematic analysis has been
utilised for conducting data analysis. Moreover, under this method, different questions are
discussed with its own themes so that it enable or aid particular reader or respondents to
understand the asked question and also help them to give suitable opinion or ideas in a better
way. Furthermore, information is collected from 30 manpower of Google because they are
more more aware or well familiarised by working culture of an organisation and that improve the
overall performance of specified report in an effective mode.
Q1) Are you familiar with the concept of globalisation?
a) Yes
b) No
Q2) Do you think globalisation influence Google decision making process in order to gain
competitive advantage?
a) Agree
b) Disagree
Q3) What are the benefits of globalisation which Google company can obtain while
operating its business function at international level?
a) Increased access to technology
b) Enhance free trade and communication
c) Enlarge profit margin ratio.
Q4) What are the challenges of global business environment that Google undergoes during
managing its functional unit at global pace?
a) Cultural differences
b) Linguistic barrier
c) Recruiting manpower
Q5) What are steps which Google company adopts for overcoming the challenges of
globalisation in order to attain sustainable profitability ratio at global level?

a) Provide training and development program
b) Effective communication
c) Adhering to government policies
Q6) Is adoption of globalisation help Google to enhance its productivity level among
competitors?
a) Yes
b) No
Q7) Does global business environment provide enormous growth opportunity to Google in
terms of expanding its market division to new geographical region?
a) Agree
b) Disagree
Q8) Provide relevant suggestion for Google company in order to acquire aggressive and
competitive position in international level among competitors?
Theme 1: Concept of Globalisation
Q1) Are you familiar with the concept of
globalisation?
Frequency
a) Yes 25
b) No 5