Analyzing Google's Impact: A Consumer Market and Business Report

This report examines Google's dominant position in the consumer market, characterizing it as an oligopoly due to limited competition and superior service quality. It highlights the advantages of Google's user-friendly platform and innovative services, which leverage consumer data to tailor search results. However, it also addresses disadvantages such as privacy concerns related to data collection and the distortion of the online economy through increased advertising costs. The report concludes by acknowledging Google's pervasive influence while raising concerns about its data practices and economic impact on consumers and advertisers.

CONSUMERS MARKET

INTRODUCTION
Google has become the synonym for a research site which
is preferred by almost 90% of users on internet. The
Google use top dominate the market in terms of its services
provided by it in the information search area. It is evident
that internet is a platform where entry barriers are very
less because of which anyone can enter in this field at a
lower cost.

Contd...
Continuing with this sense, Google dominates the market
but due to few number of competitors it can be accepted as
Oligopoly. The services provided by said company is of
superior quality than its competitors due to which it has
become the most preferable site for researches. While on
other hand, many times Google has been interrogated for
its data holding and search domination.

Advantages
The analogue services provided by Google is
omnipresent but it is an intangible service which
provides much of the advantages to consumers as
well as to company itself. The single click made
by users, give the organization opportunities to
make money. While on other hand, Google is a
easy and and user friendly which gives consumers
easier way to search for required information.

Contd...
The services provided by Google are innovative
and attractive due to it controls a very high
market share. It uses the information of
consumers for making them available information
according to their interests. This has made it more
successful while it does not create entry barriers
nor have any transaction cost on switching of
consumers. Thus, it does not create monopoly.

Disadvantages
The data collected by Google is based on
information and interests of consumers on their
Gmail account and many other sources. This
makes the personal information of customers
more exposed to Google which cannot be
considered right from privacy concerns.

Contd...
The Google has also distorted the online economy
as it accelerates the prices of advertising on it
where increased cost burden is shifted to
consumers by the marketers. In return, Google
collects data of customers from such advertising
companies.

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