LSME403 - Organisation Theory: Google's Corporate Structure Analysis

This essay provides a comprehensive analysis of Google's corporate structure, examining the key factors that influence its design and operation. It begins by identifying the technological advancements, organizational size, global presence, and skilled workforce as significant determinants of Google's structure. The essay then delves into the dynamic processes that shape Google's growth and evolution, including its corporate culture, ethical values, and innovative approaches to decision-making. The analysis highlights how Google leverages its culture to foster employee motivation and adapt to market changes, emphasizing the importance of ethical considerations in its operations. Furthermore, it explores Google's commitment to innovation in product development and its impact on the company's ability to maintain a competitive edge. The essay concludes by summarizing the interplay of these factors and processes, demonstrating how Google's organizational structure is designed to meet the changing demands of the market and achieve its strategic objectives.

ORGANIZATION THEORY

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................1
Factors that influence the Corporate Structure............................................................................1
Dynamic processes.......................................................................................................................3
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Organizational theory is a wide study of different approaches which helps to identify
organizational factors and formulate effective structure to achieve objectives effectively.
Organizational theories provide effective base for the business to understand and manage all the
human resource and increase their potential in gaining objectives of the company effectively.
This report has a brief information on Google to analyse and explain factors which impact the
corporate structure and design of the company. Report also discusses dynamic processes like
culture, ethical value and innovation of Google in decision-making and achieve growth and
evolution in the market effectively.
Factors that influence the Corporate Structure
Technology
Google has advanced technology which helps to increase the efficiency of the company
by developing new system and increasing the efficiency to all the operation effectively (Bailey
and et.al., 2019). This is very essential for the company to understand all the information and
formulate effective strategies to innovate and evolve into new generations. Google has to
increase the quality of data as it has the ability to impact the corporate structure of the company.
Company has to increase innovation of the technology to transfer the data to inter department
and reduce the cost of the company. Due to change in trends of the market technology also lose
its efficiency and can impact the operation productivity.
Size of the Organisation
Large size of the company also has a big impact on the corporate structure of the Google
LLC as there are many markets factors which impact the sales and services quality of the
business and it is very essential for the company to become more effective in adopting effective
organizational theories to reduce the risk and increase the efficiency of the company (Burke,
2017). With the increase in size of the company also increase the gap of the communication and
decreasing the quality of activities to achieve the growth of the company effectively. To be
competent in the market company has to adopt effective information system m which helps to
increase the communication channel and proves to have effective innovation skills.
Global Presence
Google in globally present which is making the company have a great advantage on the
other companies in market. Google is online which is why the company is being able to reach out
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to the customers faster which is making the company have a great advantage for themselves
which is a great sign for them. Employees find it easier for themselves to reach out to the
company and that is why the company can be able to have a fast growth rate for themselves
which is a great positivity for the company (Ahrne and Brunsson, 2019). It is also evaluated that
Google has to develop effective innovative technology to increase its digital marking tools and
helps top support all the business effectively. This helps to increase the business of the company
and also provide better opportunities for Google in expansion.
Skilled Workforce
There are skilled workforce in the company which is making the company function so
effectively and smoothly (Zhang, 2016). There are a lot of downfalls which the company has
faced, but they have gained experience and are using it for the future decision-making processes.
Employees of Google are being motivated all the time to that the company can take out the best
from them so that they can have the right workforce for themselves which is a great idea for
Google to compete with their competitors. Training is also being provided to those who need it
so that the organization can have a better functioning for themselves which will make the
company have a better functioning for themselves. There is a sense of freedom which the
employees have in Google which is a great positivity in the work environment which Google is
having and that is done by including them in the decision-making process which Google has
from time to time so that they can increase the customer's satisfaction level.
There are a lot of factors which are having an influence in the organization and the
functioning which have an impact on the products design and quality (Shotter, Tsoukas and Lear,
2018). Google is having low price strategy for themselves so that they can capture the market
which is why the company is being able to have an effective functioning for themselves. The
designs of Google are very simple which can be produced by the employees of the company. The
company is making decisions according to the employees of the company so that the company
can have an effective functioning for themselves which is making the company have a great
productivity level for themselves. There is a continuous improvement in the products which are
being produced by the company so that the company can have an effective functioning for
themselves. There is flexibility which is being provided from the company's side so that there is
a better operations for themselves which is going to make the company have a better functioning
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for themselves (Pan and Shen, 2018). The competition of Google is with Apple, Samsung,
Facebook, etc and these companies are having a lot of innovation and improvement in the
products so that they can have a strong base for themselves in market and that is what is expected
out of Google as well . Employees of Google are highly motivated so that the design can be
made for the best satisfaction of the employees and the customers can be loyal to the
organization (Guoquan, 2017). There are a lot of products like cloud which Google has adapted
from Apple as well so that the customers can be given the same features which will make the
company have the customer shift to Google's products.
Dynamic processes
There are a lot of factors which are changing in Google but the changes are not possible
till the organization does not have a good culture, innovation and decision making in the
organization. Google takes care of the internal factors of the company so that they can get in the
changes easily (Richter and Arndt, 2018). It is very important for Google to have a strong
workforce so that they can compete with there competitors which will make the company have a
better functioning for themselves. Google has made there standards too high in market because
of the working environment and expanding themselves in almost all the technological fields.
This will make the company have a good competitive advantage which is going to be very useful
for the organization. Objectives and aims of Google are set which is making the company have a
good place for themselves to compete in the market which will make the company be able to
function better.
 Culture
The culture of google is very satisfied in Google so that they can function better so that
the organization can function better and the organization will be able to get in the changes easily.
The culture of google is maintained because there are employees in the organization who are
being treated properly and the organization is being able to maintain their standards with the
customers (Della Spina, 2017). The employees are trained for all the changes which are coming
in the company so that the organization can function effectively and efficiently. The culture
motivates the employees to give their best in the organization so that the organization can have a
better functioning for themselves. Mission of Google is told to all the employee's so that there is
a clarity of the objectives which will help the company to function better and achieve their aims
from time to time. Any employees at any post in Google can share their values and ideas with the
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company which will be entertained in the company so that the organization can improve and
make a better place for themselves in market.
 Ethical Values
All the employees of Google are involved in the decision making of the company so that
the company can have a better functioning for themselves (Rao and Tilt, 2016). All the
employees in Google have a different culture and values which have to be matched in the
organization so that they can make the company have a better functioning for themselves.
Employees have to be kept motivated so that the productivity in the company can match the
standards of the organization which is going to be very useful for Google. There are incentives,
extra privileges which are given to the employees so that they can function effectively and make
the most in market. There has to be transparency in the organization so that there is a better
functioning and the organization can have loyal employees working in the company which the
organization is having by involving them in the decision making for the organization. Customer
services and experience has to be good and the prices of Google are set low so that anyone in
market can afford those and make the company have a better place for themselves in market
which is a very important factor for the company (Schlaile and et.al., 2017).
 Innovation
There are a lot of products which Google is dealing in which have to be maintained by
the company so that they can have a strong portfolio for themselves which is a very important
factor for themselves. Google has advertisements of companies in the site so that they can make
a revenue for themselves which is going to be very helpful for the organizations long run and
that will make the company have a competitive advantage. Innovations have to be made in the
existing and new products so that the customers can be satisfied and the company's main aim is
to do that as to increase their profitability in market. Skills are required in the employees so that
these changes can come in the company which is going to make the company have a better
workforce for themselves (Burget, Bardone and Pedaste, 2017). There are a lot of failure which
have been faced by Google in past which is made the organization have a lot of experience
which helps the company to make decisions accordingly for the future.
 Decision Making
The decisions which are made in Google are taken by involving all the employees of the
company so that the company can have a better decision for themselves which is a very
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important factor for them. Till all the employees are not involved in the decision which is being
taken there will be no organization which will be able to function without that factor. Involving
all the members of the company will make the company have more ideas which can make the
product more successful in the market (Bruch and Feinberg, 2017). Interactions have to be made
in the company so that the company can have a better workforce and the organization will be
able to come to a better decisions which can be implemented in Google. There has to be a proper
analyse of the factors which influence the company internally and externally so that Google can
make decisions accordingly which can make the company maintain their standards.
Understanding the customers makes Google take decisions accordingly so that the company can
make appropriate decisions.
CONCLUSION
From the above report it can be concluded that there are a lot of changes which are taking
place in organizations but to get those changes in market effectively it is very important that the
organization can have a better workforce. There are changes which are required is because the
demands and needs of customers are changing and the company will have to mould themselves
so that they can have an effective functioning for themselves. Innovations will have to be got in
the company so that they can function better and get a competitive advantage for themselves and
have a long run in market effectively.
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REFERENCES
Books and Journal
Ahrne, G. and Brunsson, N. eds., 2019. Organization outside organizations: the abundance of
partial organization in social life. Cambridge University Press.
Bailey, D and et.al., 2019. Special Issue of Organization Science: Emerging Technologies and
Organizing. Organization Science. 30(3). pp.642-646.
Bruch, E. and Feinberg, F., 2017. Decision-making processes in social contexts. Annual review
of sociology. 43. pp.207-227.
Burget, M., Bardone, E. and Pedaste, M., 2017. Definitions and conceptual dimensions of
responsible research and innovation: A literature review. Science and engineering
ethics. 23(1). pp.1-19.
Burke, W.W., 2017. Organization change: Theory and practice. Sage publications.
Della Spina, L., 2017, July. Integrated evaluation and multi-methodological approaches for the
enhancement of the cultural landscape. In International Conference on Computational
Science and Its Applications (pp. 478-493). Springer, Cham.
Guoquan, C.H.E.N., 2017. Learnovating Organization: Theory and Methodology. Chinese
Journal of Management. (11). p.5.
Pan, J. and Shen, H., 2018. Analysis of mass incident diffusion in Weibo based on self-
organization theory. Physica A: Statistical Mechanics and its Applications. 491. pp.835-
842.
Rao, K. and Tilt, C., 2016. Board composition and corporate social responsibility: The role of
diversity, gender, strategy and decision making. Journal of Business Ethics. 138(2).
pp.327-347.
Richter, U.H. and Arndt, F.F., 2018. Cognitive processes in the CSR decision-making process: a
sensemaking perspective. Journal of Business Ethics. 148(3). pp.587-602.
Schlaile, M.P and et.al., 2017. Innovation systems for transformations towards sustainability?
Taking the normative dimension seriously. Sustainability. 9(12). p.2253.
Shotter, J., Tsoukas, H. and Lear, K., 2018. Theory as Therapy. Philosophical Organization
Theory. p.297.
Zhang, W., 2016. A supplement to self-organization theory of dreaming. Frontiers in
psychology. 7. p.332.
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