Corporate Social Responsibility Analysis of Google LLC Report

This report provides an analysis of Google's Corporate Social Responsibility (CSR) initiatives. It begins by outlining Google's commitment to sustainability, emphasizing their focus on using Earth's resources responsibly and considering both the planet and its people. The report then examines Google's past performance, highlighting their achievement of 100% renewable energy for global operations and the efficiency of their data centers. It also discusses the various CSR activities, such as the Google China social innovation cup and donations for educational purposes. The report also addresses a major issue faced by Google: the ethical implications of launching a censored search engine in China. The analysis compares Google's CSR and sustainability efforts, noting their contributions to social development and their commitment to minimizing their environmental impact. Finally, the report mentions Google's high ranking in CSR according to the Reputation Institute's Global CSR RepTrack 100 rankings. The report is supported by references from Google.com, Notesmatic.com, Panmore.com and Sustainability.google.

CORPORATE SOCIAL RESPONSIBILITY

Table of Contents
Stated commitment.....................................................................................................................3
Past performance........................................................................................................................3
Major issue.................................................................................................................................3
CSR and sustainability comparative analysis.............................................................................3
Ranking of company..................................................................................................................3
Reference list..............................................................................................................................5
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Stated commitment
Google LLC is committing that this company will smartly use the resources of the Earth and
creating products by considering the planet and the people on their mind
(Sustainability.google, 2019). This commitment of corporate social Responsibility of Google
has helped them to have the best reputation.
Past performance
In 2017, Google has reached 100% renewable energy for conducting global operations
(Sustainability.google, 2019). Data centers of Google use 50% less energy than any other
typical data centers. Moreover, Google has conducted different CSR activities that include
Google China social innovation cup for college students for providing them scholarships. In
2008, an earthquake struck in China. Google provided funds in construction of schools.
"Google grants” is a donation program that provides free AdWords to charitable
organizations (Google.com, 2018).
Major issue
This firm has also faced some CSR issues in recent past. In 2018, workers of this firm
protested because they are releasing a censored search engine in China. This is raising ethical
issues that can hamper reputation of this firm. Protest inside own company can hamper the
process of public relations and other operations can be hampered. Launching of censored
search engine can go against the ethics and moral beliefs of this company.
CSR and sustainability comparative analysis
In terms of CSR and sustainability, Google is renowned for its contributions. CSR programs
of Google are helping in social development. For example, they have developed
technological resources for underrepresented and underprivileged children. Aim of this
company is to help these children in education and learning for preparing a skilled generation
for the future. Based on international expectations and standards, current CSR effort of
Google is satisfactory (Panmore.com, 2017).
This company focuses on sustainability. Apart from other government and non-government
authorities, Google estimates their impact on the environment itself and take initiatives to
make it minimum (Notesmatic.com, 2019). They are committed to using the Earth's resource
smartly without harming others.
Ranking of company
Google LLC has performed different CSR activities like providing a donation, framing
friendly policies for all its stakeholders and others. According to reputation institute's global
CSR RepTrack 100 rankings, Google has achieved the number one spot. Google's
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commitment to society, becoming an equal opportunity employer has helped them to achieve
the highest rank in CSR.
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Reference list
Google.com (2018), Grants, Available at: https://www.google.com/grants/ [Accessed on 15th
September 2019]
Notesmatic.com. (2019). GOOGLE CSR AND SUSTAINABILITY. Available at:
https://notesmatic.com/2019/05/google-csr-and-sustainability/ [Accessed on 14th September
2019]
Panmore.com. (2017). Google Stakeholders & Corporate Social Responsibility (CSR).
Available at: http://panmore.com/google-stakeholders-corporate-social-responsibility-csr-
analysis [Accessed on 14th September 2019]
Sustainability.google. (2019). At Google, we strive to build sustainability into everything we
do. Available at: https://sustainability.google/ [Accessed on 14th September 2019]
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