Digital Strategy and Analytics Report: Google Merchandise Store

This report analyzes the Google Merchandise Store, focusing on digital strategy and sales performance using Google Analytics data. The report examines website traffic, customer behavior, and product performance to provide insights and recommendations for improving sales and achieving key objectives. The report covers the importance of acquisition reports, e-commerce overview, shopping behavior, and product performance reports in understanding customer journeys and optimizing marketing strategies. Key recommendations include leveraging data-driven insights to enhance customer satisfaction, increase website traffic, and boost sales, particularly within the men's t-shirts product line. The report emphasizes the need for updated analytics to make informed business decisions and ultimately drive revenue and customer satisfaction.

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Running Head: GOOGLE MACHANDISE STORE REPORT
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Running Head: GOOGLE MACHANDISE STORE REPORT
Google merchandise Store Analytic Report
Google Merchandise Store, is an e-commerce site dealing with Google-branded apparels
content data, transactional data, and traffic source data. This report aims at fostering increased
profitability of Google Merchandise Store in terms of product sales and website traffic.
Acquisition reports in Google Analytics show the origin of visitors either through search
engines, website referrals or social networks (Adi,2019). It is recommended to determine the
online marketing tactics to be deployed and where to spend money and time on.
The e-commerce overview report gives a summary of all transactions taking place hence
able to identify the top-selling product and brands for campaigns and promotions. Using the
reports from the shopping carts only is not sufficient hence Google analytics ecommerce tracking
set up should be used.
Shopping behavior report gives a breakdown of the customer’s journey in the store until
making a transaction (Andrew). Through the behavior of customers, trend is examined as
infographic -going viral will skyrocket bounce rates hence its recommended to have more
intuitive search options.
Google’s product performance report provides essential insight into how customers are
interacting with a product. This report gives a reflection on decision making across all aspects of
the business hence avail what customers want and keep the products reviews.
A marketing performance report indicates data created to analyze performance of a
specific marketing campaign meant to communicate the marketing strategies (Adi,2019). These
reports gather data that can be of utmost importance and a basis for future decisions hence it
should be up to date in order to have information-rich ecommerce analytics system
In conclusion, for a business to generate leads and revenue there needs to be a marketing
strategy that will help in the quest for profit through the performance of the products which will
be tracked in the e-commerce overview and client's shopping behaviors. Making use of these
reports will lead to improved customer satisfaction by getting value of their money.

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Running Head: GOOGLE MACHANDISE STORE REPORT
References
Adi Suja.(2019).The TechWyse ‘Rise To The Top’ Blog! Retrieved on September 20 2019,
from https://www.techwyse.com/blog/author/adithya/
Andrew-Kucheriavy.The Intechnically Suvvy. Retrieved on September 20,2019, from
https://www.intechnic.com/blog/author/andrew-kucheriavy