Managing Talent: Strategies for Employee Retention at Google

This report examines Google's talent management strategies, focusing on employee attraction and retention. It begins with an introduction to talent management, followed by the project's aims, objectives, and research questions. The project management plan outlines the cost, time, quality, communication, risk, and resources involved. A work breakdown structure and Gantt chart are presented to detail the project's timeline and tasks. The research employs both primary and secondary research methods, including a questionnaire distributed to Google employees. Data analysis, using thematic analysis, reveals insights into Google's strategies, such as competitive salaries, training programs, and employee engagement. The analysis highlights how Google retains talented employees and satisfies their needs. The report concludes with recommendations for managing and implementing talent management strategies effectively, including a reflection on the learning process and the research findings. The study underscores the importance of talent management in fostering employee satisfaction and organizational success.

MANAGING A
SUCCESSFUL BUISNESS
PROJECT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
Developing project aim and objectives.......................................................................................3
Project management plan............................................................................................................4
Work breakdown and Gantt chart...............................................................................................4
Primary and secondary research..................................................................................................6
Data analysis...............................................................................................................................8
Reflection..................................................................................................................................15
REFERENCES..............................................................................................................................17

Topic- “What talent strategies do the best companies use to attract and retain people?”
INTRODUCTION
Managing talent in the company is the most important thing for the company as this
involves the attracting of the employees by providing benefits to attract them to stay longer in the
company. for any company the most important thing is to keep the employees happy and
satisfied since the time they come and till the time they leave the company (Mupepi, ed., 2017).
the present report is based on Google which is a company specialising in internet related services
and product and was founded by Larry Page and Sergey Bin in 1998. The current research will
analyse the strategies assistive to Google in managing the talent within the company for a longer
period of time.
P1 Developing project aim and objectives
Aim and objectives
Aim
“To evaluate the various strategies which assist the company in managing and retaining talent
within the organization for longer. A study on Google.”
Objectives
 To develop an understanding relating to talent management strategies?
 To analyse the various strategies used by Google in retaining employees within the
company for a longer period of time.
 To examine the impact of the talent management strategies over the retention of the
employees within the Google.
 To recommend some of the strategies which assist the company in managing and
implementing talent management strategies in good and effective manner.
Research questions
1. What is the concept of talent management strategies?
2. What are the different types of strategies used in retaining employees within the
company?
3. What is the impact of using talent management strategies over retention of employees?
4. What are some of the recommendation for the company in order to retain employees
within the company?

P2 Project management plan
The project management plan is the one which includes all the details of the project
including the cost, schedule and all the other smaller aspect relating to the project. The major
reason for discussing the PMP is that this provides an overview of the whole project in better
manner (Wang, Ren and Liu, 2017).
 Cost- the cost is the amount of money which is being undertaken in order to complete the
project. The total cost of the completion of this project will be approximately £40- 50.
 Time- the time is the duration in which the current project will be completed and for the
completion of the present project the time duration undertaken is around 6- 7 weeks.
 Quality- for the project to be successful the most important thing for the scholar is to
make use of the qualitative resources and tools. This is majorly because of the reason that
when the scholar will make the use of the quality tools then this will result in better
working.
 Communication- this is also very important as if the outcome of the project will not be
communicated in proper manner then this will create problem and issues. The major
communication medium used are direct, emails, message and other written form of
communication.
 Risk- there are many different types of risk involved during the completion of the project
in successful manner. These risks involve financial risk, risk of outdated data, technical
risk and many others.
 Resources- there are many different types of resources which are undertaken in order to
complete the project (Kivilä, Martinsuo and Vuorinen, 2017). These resources are as like
stationary, computer, laptop, money, human resource and many other type of resources.
P3 Work breakdown and Gantt chart
Gantt chart
Task
Mode Task Name Duration Start Finish Predecessors
Auto
Scheduled
Identification of the aim
and objective of study 5 days Mon 10/12/20 Fri 10/16/20
Auto
Scheduled Project management plan 7 days Mon 10/19/20 Tue 10/27/20 1
Auto
Scheduled
Selection of the different
research methods 10 days Wed 10/28/20 Tue 11/10/20 2

Auto
Scheduled
Preparing the
questionnaire 6 days Wed 11/11/20 Wed 11/18/20 3
Auto
Scheduled
Distributing questionnaire
to collect primary data 4 days Thu 11/19/20 Tue 11/24/20 2,4
Auto
Scheduled Collecting the data 10 days Wed 11/25/20 Tue 12/8/20 5
Auto
Scheduled
Analyzing and
interpreting the collected
data
15 days Wed 12/9/20 Tue 12/29/20 6
Auto
Scheduled Concluding the finding 3 days Wed 12/30/20 Fri 1/1/21 7
Auto
Scheduled
Recommending on basis
of conclusions 3 days Mon 1/4/21 Wed 1/6/21 8
Auto
Scheduled Reflecting on the learning 3 days Thu 1/7/21 Mon 1/11/21 9

Work breakdown structure
P4 Primary and secondary research
Secondary research
As per the views of Poisat, Mey and Sharp (2018) the talent management is defined as
the process through which company tries to stimulate the employees and motivate them to
remain the organization for a longer period of time. This is majorly because of the reason that
when the company does not provide any extra benefit to the employees then they will not be
attracted towards the company. this will decrease their interest within the working and operations
of the company and it might be possible that they may leave the organization.
On the other Collings, Mellahi and Cascio (2019) argues that this is the major reason for
the company to work on their talent management strategies to a great extent. This is particularly

because of the reason that if the company will undertake the use of different talent management
strategies then this will attract attention of the employees and they will like to work within the
company. In the similar manner there are many different types of strategies which are helpful for
the company in attracting the employees.
With reference to the views of van Zyl, Mathafena and Ras (2017) the most common
talent management strategy used by the companies are providing rewards and recognition. This
can be a better strategy for the company in managing and attracting the talent. This is majorly
because of the reason that when the company will provide financial benefits and motivators to
the employees then this will attract the interest of the companies to a great extent.
In addition to this Beamond, Farndale and Härtel (2016) argues that major important
strategy for the management of talent within the company is the providing of the training and
development for the employees. The major reason for this is that when the employees within the
company will get motivated as the company is providing them with the better opportunity to
grow in the company. in addition to this when the company will provide training to the
employees then the employees will have the feeling that the company is taking care of the
employees and in against of that employees will also work in better and effective manner.
On the other side Ford (2017) argues that the major impact of the use of talent
management strategy is that this will increase the morale of the employees. As a result of this the
performance of the employees will increase and in turn this will increase the overall performance
of the company. In against of this Mahfoozi and et.al. (2018) argues that the major impact of
using the talent management strategies by the company is that this increases the cost of the
company. The major reason for this is that when the company will undertake the use of different
talent management strategies then this will increase the cost of the company.
Research methods
 Research types- for the completion of the research the scholar has made use of qualitative
research as this will assist the scholar to increase the knowledge and awareness of the
people relating to various strategies of talent management (Zangirolami-Raimundo,
Echeimberg and Leone, 2018).
 Research approach- there are two approaches of research that is inductive and deductive.
The inductive approach is the one which involves use of making aim and objective.
Whereas the deductive approach is the one which involves making hypothesis and trying

to find it. The approach used here is inductive as this assist the person in developing an
aim and objective for the research and then conducting the research on basis of that.
 Research philosophy- the philosophy are the beliefs which underlies the selection of the
methods of research and is of two type that is positivism and interpretivism. For the
purpose of philosophy, the interpretivism philosophy is being used as this method is best
suited with the qualitative type of research (Basias and Pollalis, 2018).
 Data collection- for the purpose of collection of data the source used is the combination
of the primary and secondary data. Under the primary data the use of questionnaire will
be made and for secondary source the use of published data will be used with help of
books, journal, papers and other published resources are used (Ørngreen and Levinsen,
2017).
 Sampling- for the sampling the use of random sampling method was used and the sample
of 30 respondents of Google in order to know about the talent management strategies
used by the company.
 Data analysis- for the purpose of analysis of the collected data the use of thematic
analysis was done as this is helpful for the researcher in using the tables, charts and make
the presentation more attractive.
P5 Data analysis
From the primary research conducted or interview taken for employees it has been
analysed the way company has effectively managed talented employees in the firm. Therefore
thematic analysis is used to understand talent management in the organisation which is as
follows:
Theme 1: The management is able to retained employees in the firm
Yes, Google is able to retained maximum
number of highly talented and skilled
employees within organisation?
Outcome
Yes 27
No 3
Total 30

Illustration: From the above graph it can be clearly understood that respondent or employees of
Google has stated that they are manager has taken active steps in order to retained talented
individuals within organisation. It show that out of 30 respondent, 27 say yes to the statement
that company is able to retained satisfaction level of them while from perspective of 3
respondent manager has not taken sufficient steps to retained employees.
Theme 2: Different strategies that are used by management to retained talented and skilled
employees in the enterprise.
Competitive salary and strong brand image has
helped in retaining maximum individuals.
Outcome
Training and development program 5
Competitive salary and benefits are provided to
employees
9
Maximum Employees engagement 3
Respect and recognition 4
Strong brand image 9

Total 30
Illustration: It can be understood from above pie chart, that Google manager has make use of
several strategies for talent management in the organisation in order to achieve end goals. As per
view point of 9 respondent competitive salary and benefits andstrong brand image has
contributed in retaining and add talented maximum individuals in the organisation. While 5
individuals of Google stated that manager has make use of training and development program to
retain employees. 3 respond that maximum employees engagement in decision making has
helped in reducing employment turnover rate. On the other hand respect and recognition has
been selected by 4 individuals only.
Theme 3: The way Google manager is able to make customers happy and satisfied.
Most of the employees strongly agreed that
manager has effective meet their respective
needs and requirements in best possible way.
Outcome
Agree 9
Strongly agreed 18
Disagree 2

Strongly disagree 1
None of the above option 30
Illustration: It can be clearly understood from above analysis that out of total respondent of the
primary survey, 18 individuals has selected strongly agreed option. Thus it means all necessary
steps has been taken by manager of Google in order to make its employees happy and satisfied
so that the end goals can be achieved. 9 individuals has also agreed that manager has taken
crucial steps to feel their happy and satisfied while working in the organisation. While, only 1
and 2 respondent has selected options of strongly disagree and agree. So, all these fact stated that
company has effectively managed diverse individuals by meeting their expectancy.
Theme 4: Impact of Talent management strategies used by Hr manager of Google?
Maximum respondent agreed that strategies of
talent management used by Hr manager has
various impact like enhance productivity,
improve customers services etc.
Outcome
Reduce employment turnover 5

Enhance overall productivity and
performance
6
Improve customer’s services 4
Contribute in building strong brand image
of firm
5
All of the above 10
Total 30
Illustration: The above facts, data represent that strategies that are used by Human resources
management of Google has positively impacted on grwoth and success of organisation. There are
several positive impact enjoyed by company which can be described such as 5 individuals favour
that it has helped in reducing overall employment turnover. As per prespective of 6 respondent of
the survey it has contributed in enhancing overall productivity and performance of individuals