Strategic Business Marketing: Google's Fit Band in Developing Markets

This report provides an analysis of Google's strategic business marketing, with a specific focus on the introduction of the 'Fit Band' product line in the Indian market. It begins with an executive summary, followed by an introduction that emphasizes the importance of marketing strategies for business expansion and success. The report then delves into Google's approach to introducing the Fit Band, highlighting its B2C marketing strategy and the potential of the Indian market as a developing country. The analysis considers the popularity of fitness bands, the technological interests of consumers, and the diverse cultural landscape of India. The report also discusses the competitive environment, including existing small and medium-sized companies in the fitness band market, and concludes with a summary of the product's potential in the Indian market and its impact on Google's global financial position. The references cited support the marketing and business strategies discussed throughout the report.

Running Head: STRATEGIC BUSINESS MARKETING: GOOGLE
Strategic Business Marketing: Google
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1STRATEGIC BUSINESS MARKETING: GOOGLE
Executive Summary
The assignment analyses the strategic business marketing of Google and the new product line
that they are going to introduce in the marketplace. The report focuses on the ‘Fit Band’ that
can be presented by the company in the Indian market as it is the developing country and will
provide an additional advantage to the company. Lastly, the report focuses on the conclusion
part regarding the importance of the new product line in the Indian market and how this will
enhance the global position of the company financially.

2STRATEGIC BUSINESS MARKETING: GOOGLE
Table of Contents
Introduction................................................................................................................................3
Google Fit Band.........................................................................................................................3
Conclusion..................................................................................................................................4
References..................................................................................................................................5

3STRATEGIC BUSINESS MARKETING: GOOGLE
Introduction
The business requires to adopt a marketing strategy, which is necessary for the firm to
expand in the marketplace and to obatin success in the process (Möller, 2013). This is
essential for the organization to lure the consumers from the marketplace and assist them in
obtaining victory in the process. The business firm requires to adopt the strategy so that they
can become popular in the process (Agarwal & Brem, 2015).
Google is famous all around the world, and they need to introduce a new product line
so that they can expand in the marketplace and can generate revenue in the process. Google
requires to introduce the fit band in the market as consumers are more into the fit band in
recent times.
Google Fit Band
Google requires to adopt the marketing strategy which includes B2C marketing as
they are taking initiative to introduce ‘Fit Band’ in the market. The ‘Fit Band’ are becoming
popular in the marketplace and people in recent time are more into the technology and they
get attracted with the technological accessories, which is the sole reason for the company to
introduce it in the developing country like India. This will enable the company to generate
revenue and will allow them to reach the target. This is crucial for the firm to possess the
knowledge that they can flourish in developing countries (Lai, Huang & Chiou, 2017).
The company requires to look after the culture and the marketing requirement in India
as there is a diverse culture in the country. Therefore, it is critical to understand the condition
of the market and the needs of the customers in the process. The consumers all around the
world are into the ‘Fit Band’ so it will be helpful for the company to introduce their version

4STRATEGIC BUSINESS MARKETING: GOOGLE
and launch it in the marketplace. This will automatically assist them in achieving the success
in the market and letting them flourish in the process.
There is a small and medium company who are selling fit bands in the market and
they are earning from it. Thus, it will be an advantage for the firm to flourish in the market if
they introduce a similar product in the market as they have already gained the trust of the
consumers all around the world. So, it will be beneficial for the organization to expand in the
marketplace and to obtain success in the process (Kim et al., 2015). The company requires to
introduce it in the developing country as the demand will be high in the developing countries
and enable them to meet the target in the process. Hence, it can be said that the company
requires to introduce the product to the marketplace and assist them to obtain success in the
process.
Conclusion
It can be inferred that Google needs to introduce ‘Fit Band’ in the Indian market so
that they can flourish in the developing country as the profit earning is much higher in the
Indian market. This is due to the population of the country and demand in the market that the
company will be able to obtain target in the Indian market and assist them to reach the target.
Thus, Google requires to looks after the matter and enable them to accomplish success in the
process. Hence, the organization requires to adopt the strategy accordingly, which will help
them to make an impact in the marketplace.

5STRATEGIC BUSINESS MARKETING: GOOGLE
References
Agarwal, N., & Brem, A. (2015). Strategic business transformation through technology
convergence: implications from General Electric's industrial internet
initiative. International Journal of Technology Management, 67(2-4), 196-214.
Kim, J., Baik, S. S., Ryu, S. H., Sohn, Y., Park, S., Park, B. G., ... & Kim, K. S. (2015).
Observation of tunable band gap and anisotropic Dirac semimetal state in black
phosphorus. Science, 349(6249), 723-726.
Lai, Y. H., Huang, F. F., & Chiou, P. Y. (2017, November). Analysis of user feedback in the
mobile app store using text mining: A case study of Google Fit. In 2017 IEEE 8th
International Conference on Awareness Science and Technology (ICAST) (pp. 50-54).
IEEE.
Möller, K. (2013). Theory map of business marketing: Relationships and networks
perspectives. Industrial Marketing Management, 42(3), 324-335.