Analysis of Google's HR Practices for Achieving Organizational Goals

This report provides an in-depth analysis of Google's human resource practices, specifically focusing on Google UK. It examines how Google implements various HR strategies, including recruitment, training, and employee relations, to achieve its organizational goals. The report highlights the importance of training and development, employee satisfaction, and maintaining a positive work environment. It also discusses the challenges Google faces, such as click fraud and competition, and how the company addresses them. The report concludes that Google's effective HR practices are crucial to its success and its ability to improve the lives of people through its services. The report emphasizes the importance of continuous improvement and adapting to the changing market conditions, providing a comprehensive overview of Google's approach to human resource management. This report aims to show how Google's HR practices contribute to its ability to innovate and maintain a competitive edge in the global market.

HR practices to attain
organisational goals of Google

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
Brief discussion of Google UK...................................................................................................1
Environment operating at Google UK.......................................................................................1
Challenges for the company........................................................................................................3
Implementation of HR practices attaining the goal.....................................................................4
CONCLUSION................................................................................................................................4
RECOMMENDATION...................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
The involvement of human resource practices tends to throw much positive impact on the
overall development of the company (Brewster, Chung and Sparrow, 2016). There are various
processes involved in the human resource management of Google as well and some well known
and common examples include HR planning, analysis of the profile, designing, selection,
recruitment, retention, development of the career etc. The report is about the way, Google makes
use of the human resource practices so that they can be able enough to reach their goal which is
the development of the services that can help in improving the life of people.
Brief discussion of Google UK
Google is an American multinational company and one of the leading companies in all
over the world. It makes use of the human resource practices on a wider basis. Whether it is
about the planning, selection or recruiting the smarter and capable minds etc. The company has
achieved a lot since its development and somewhere the outputs etc. are the results of
implementing and involving a proper and structured planning and techniques of the human
resource management. The value and culture at Google is so emphasising that every employee
wants to be a part of Google but in the practices of the human resource management of it,
although the processes such as selection, recruitment etc. are same as of the other organisations
but the employees should be enough capable and skilled to be at there. Standardised practices are
a part of Google and they are different from that of the other organisations (Sheehan, 2014). The
culture of an organisation also matters a lot. But Google has been successful enough in
maintaining it that the goal of all the employees working there is the achievement of goals and
targets at a much faster rate. Although there are various areas of the human resource practices
that are being implied on the operations and procedures of Google but some factors that are most
focused upon involves training, learning, development and employee relations.
Environment operating at Google UK
Currently, Google is operating on a wider basis covering all the major operations and
functions. Also, involving a wide range of the human resource practices, in actually focusing on
some such as training and development and the employee relations. It is because this is obvious
enough that when people are new to the organisation, they must not be aware of the way to do
the task etc. Initially, this can be tough for the new employees to understand properly the way of
doing so. So, for avoiding any sort of issue regarding this, Google makes sure that they have a
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huge amount of the management for providing a better rate of orientation to the employees. For
every single new employee, one person is being assisted so that the person can be able to get
proper attention. This is one of the very beneficial features that is being provided by the Google.
It has been implemented so that each employee can polish their skills there so that ultimately
Google can have an efficient rate of the outputs and objectives. Although Google is among the
top and leading companies of the world, but still it continues to involve new and advanced ways
so that they can stand on that place in the market place and also can continue to have a higher
competitive advantage as well (Taylor, Doherty and McGraw, 2015). Another important factor
that is being considered by Google is the maintenance of the employee relations. It is because
maintaining an efficient and appropriate interaction rate in the work place is important enough
because it is obvious that after so much of hectic work, the employees also want some sort of
relaxation etc. So, at that time, interacting with the others can actually help in a sort of
relaxation. Also, Google ensures to consider the fact that how to keep their employees happy.
The employers at Google also considers the fact that Google ensures from them to keep every
single employee happy enough and also to take proper care of them because employees are
considered as a very essential part of the company. Therefore, it focuses on maintaining a well
and balanced employee relations. The employees of Google are in a way that even if they are
much skilled and talented but still they think that there is more to explore.
Rather than being confident enough, they underestimate their own skills because they
think that there is till very much to do. The tool that Google uses for evaluating the employees is
the problem solving approaches. AS the management gives some specific problem to the
candidates who come to get selected in Google, they often throw much tricky questions to check
the ability of the employees. They analyse from the skills of the person that how much their
capability is to work in Google. Google makes sure to involve enormous number of factors and
some are so tactical that the employees have to stay grounded and also, it helps in reminding the
employees the fact that focusing on even smaller factors is very important because sometimes,
avoiding even the smallest factors can prove much fatal and also can lead to a huge number of
complexities as well. So, it is very essential to consider the fact that focusing on the huge factors
only cannot help in achieving the targets but also on the smaller ones as well. Because
sometimes if the small factors are focused and being resolved, it automatically resolves the huge
problems that are associated with it. So, rather than avoiding smaller factors, taking them can
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actually prove beneficial enough. That is the reason why Google has made its processing in a
way that the employees are focused on every single factor and also ensures not to avoid any
single factor as well. Proper feedbacks are being taken by the managers from the employees that
if they think that there can be some factors involved or modified that can make improvements in
the overall processing.
Challenges for the company
Although the rate of processing of the operations and services are smooth and efficient
enough but still, there are various challenges as well that the company has to face. Despite the
fact that Google is a remarkable company, but still there are some factors that have gone quite
wrong. Some well known issues include click fraud problem, issues with Google Android etc. It
is because it has been observed in various cases that the political factors also throws much
negative impact on the operations. Many of the political parties make use of Google in a negative
way for damaging the popularity of the other political parties. Whether it is about posting some
false information about these parties or about including negative pictures regarding them. So,
somewhere they are making negative use of Google (Jackson, Schuler and Jiang, 2014). Also,
another well known example of a challenge can be considered as the click fraud problems. As it
is obvious that when someone visits some other website etc., there are some advertisements that
are being represented continuously on the screen.
They are actually the spams that have been made by some external body fraudulently in
order to have access to the personal data and information. Many people are not aware of the fact
that the forte of these advertisements is to catch the data and information, whatever has been
personalised on the system. So, when they click on the advertisements, the spams automatically
redirects to a new page and on the back end, all the data gets duplicated. So, this can be
considered as another challenging factor for Google. As there have been various competitors of
Google because it is one of the leading companies. So, it is obvious that there must be a huge
number of rivals as well. So, for decreasing the position of Google in the market place, often the
competitors make use of such steps that can help them by decreasing or damaging the image of
Google. Making fraud advertisements by Google etc. can be considered as a well known
example of the same. These people also make use of phishing technique in which they create the
duplicate of some specified page, it could be of some website or about any page. So, as there are
many payment websites such as pay per pal or paytm etc. Therefore, sometimes, the rivals also
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do phishing of the same and creates the page similar to that of the payment page of any such
website. When the customer does the payment, either the page stops responding or it redirects to
do it again. This is another factor that can be considered as challenging enough for Google
because any customers who gets targeted by these faces a loss in payment because those pages
are actually the fraud pages (Van Der Aalst, La Rosa and Santoro, 2016). They are not the
original ones. So, whosoever make the payment does not go the account of paytm or pay per pal,
rather it goes directly in the account of the rival or specified competitor. So, these can be
considered as some challenges or barriers that Google is facing but they have involved a variety
of preventive measures that can surely help in increasing the security rate of the factors and
operations, thus making the services more effective and appropriate.
Implementation of HR practices attaining the goal of improving the lives of people
Although Google focuses on a variety of human resource practices but there are some
factors on which Google keeps a huge amount of focus. These involve training, development and
maintaining healthy employee relations. It is because this is obvious that when a new employee
joins the organisation, there is a less possibility that they must be knowing and analysing all the
factors efficiently. So, they may take some time. Therefore, Google ensures the fact to provide
them an appropriate rate of training and development so that every single candidate can be easily
open up and garnish their skills in a way that they can help Google to an extent. This will help in
improving the lives of people to an extent. Although there has been already implemented a
successful rate of the workforce but still, involvement of some more can actually help in
increasing the productivity rate of the company, thus they can be successfully able to achieve all
their targets and goals at a much higher rate (Banfield, Kay and Royles, 2018). Also, maintaining
an effective rate of the employee interactions is very important because Google knows the fact
that a healthy and a happier environment can help the employees to stay focused enough towards
achievement of the goals. Also, when an employee wants to take some sort of small rest etc.
from the hectic working schedule, then also, interacting with the colleagues can actually help in
relaxing of the mind. Thus, it can help the employees to stay focused towards the work, so that
they can be able to achieve all the targets and goals of Google at a much faster rate. All these
ways can however help in achieving the goals as well as improving the lives of the people as
well.
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CONCLUSION
It can be concluded from the report that Google involves all the human resource practices
in an efficient way that it has been successful enough in achieving the trust of so many
customers. Also, it is one of the leading companies across the world. There are some key
practices on which Google keeps their focus on a wider level and it is done in order to achieve all
the objectives. Also, there are some challenges faced by Google but involvement of preventive
measures can actually Google to stay away from these barriers and continue on the overall
processing. Implementation of the practices of the human resources is being done in a way that it
can help Google to attain all their goals and targets.
RECOMMENDATION
There are some factors that still can be involved by Google in order to make the
processing better and these are discussed as under :
 As it has been observed in various cases that some customers of Google have become the
victims of cyber crime and many of them have lost their money as well on doing payment
on the fraud pages or websites. Thus, it can be termed as a disappointing factor for the
customers. Therefore, for resolving the issues associated with it, Google can make sure to
make involvement of some security factors and processes so that no customer in the
future has to face such complexities or issues again.
 Also, as some rivals or bodies make use of the Google for damaging the image of some
other individual, Google can block the entry of the individual or group (Albrecht, Bakker
and Saks, 2015). Although there is a report option there provided by Google but it can
also ensure that the ones posting negative content, whether data or image that is irrelevant
and is providing damage to some other person's image etc., it should be deleted as soon
as possible and also, the person should be blacked as well so that they may not be able
enough to repeat the same mistake again.
 The customers are facing issues with Google Android as well because it has not been
updated according to the technical changes. If it would be updated with the technical
changes required, then it can actually increase the complexity of the mobile phones to a
huge extent such as there may be memory, size issues etc. Therefore, Google can ensure
some proper and relevant way to implement that can help them to cope with the technical
requirements of the Google Android.
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REFERENCES
Books and Journals
Albrecht, S. L., Bakker, A. B. and Saks, A. M., 2015. Employee engagement, human resource
management practices and competitive advantage: An integrated approach. Journal of
Organizational Effectiveness: People and Performance. 2(1). pp.7-35.
Banfield, P., Kay, R. and Royles, D., 2018. Introduction to human resource management. Oxford
University Press.
Brewster, C., Chung, C. and Sparrow, P., 2016. Globalizing human resource management.
Routledge.
Jackson, S. E., Schuler, R. S. and Jiang, K., 2014. An aspirational framework for strategic human
resource management. The Academy of Management Annals. 8(1). pp.1-56.
Sheehan, M., 2014. Human resource management and performance: Evidence from small and
medium-sized firms. International Small Business Journal. 32(5). pp.545-570.
Taylor, T., Doherty, A. and McGraw, P., 2015. Managing people in sport organizations: A
strategic human resource management perspective. Routledge.
Van Der Aalst, W. M., La Rosa, M. and Santoro, F. M., 2016. Business process management.
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