Human Resource Management at Google: A Strategic Overview Report

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This report provides a comprehensive analysis of Google's human resource management (HRM) practices, specifically focusing on recruitment, selection, and downsizing strategies. It begins with an overview of Google's recruitment process, detailing both internal and external sources, as well as the steps involved, including CV evaluation, phone screening, face-to-face interviews, and the role of a hiring committee. The report then delves into Google's selection process, highlighting the company's emphasis on high standards, objective candidate assessment, and the importance of providing candidates with compelling reasons to join. Furthermore, the report examines Google's downsizing strategies, emphasizing reduction in employee numbers and other strategies. The report also provides recommendations for improvement, suggesting that Google enhance its recruitment process by utilizing both internal and external sources, defining job descriptions, and optimizing the selection process with criteria development, application reviews, interviews, testing, and offer making. The analysis draws on academic research to support its arguments, providing a detailed understanding of Google's HRM practices.
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Running head: Human resource management
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Table of Contents
Introduction.................................................................................................................................................3
Explanation and analysis of recruitment.....................................................................................................3
Explanation and analysis of Selection..........................................................................................................4
Explanation and analysis of downsizing strategies......................................................................................4
3.1 If you know what company is doing with the recruitment process THEN apply and say what they are
doing and elaborate that content................................................................................................................5
If you don’t know what the company is doing THEN what should they do with the recruitment process. .6
3.2 If you know what company is doing with the Selection process then apply and say what they are
doing and elaborate that content................................................................................................................6
If you don’t know what the company is doing THEN what should they do with the Selection process.......7
3.1 If you know what company is doing with the Downsizing strategies THEN apply and say what they
are doing and elaborate that content.........................................................................................................7
If you don’t know what the company is doing THEN what should they do with the Downsizing strategies8
Conclusion...................................................................................................................................................8
References...................................................................................................................................................8
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Introduction
The paper demonstrates and outlines the information about the recruitment and selection process
of Google LLC. It is one of the significant technology companies in the world who provides
internet services to the consumers. The paper explains downsizing strategies that are being used
by the firm while operating and initiating the business activities and operations. More detail of
the task has been detailed below.
Google LLC. is an American multinational technology Corporation that specializes in internet
related services and products including search engine, cloud computing, online advertising
technologies, hardware and software (Google, 2018). The company was incorporated in 1998 by
Larry Page and Sergey Brin. There are approx 85,050 employees working and it uses unique and
effective strategies to make a dynamic image in the minds of the customers (Google, 2018).
Explanation and analysis of recruitment
Recruitment is one of the significant functions that is being performed by HRM in the firm.
Recruitment is a process of short listing, attracting, selecting and appointing suitable and
potential applicants for employment within an organization. It has been noted that the
organziation uses various sources to enlist the employees for performing tasks and duties
effectively and efficiently. The main sources include external sources and internal sources that
have been stated below (Armstrong and Taylor, 2014).
Internal sources: It has been noted that best and potential employees can be found within the
organization. When a vacancy arises in the firm, it may be given to a worker who is already
working in the firm. The internal sources encompass transfer, promotion, and present employees.
The internal advertisement is done by the organization while recruiting the employees from the
internal sources (Bratton and Gold, 2017).
External sources: The organizations to use external sources for staffing to higher position when
it finds that existing or internal employees are not appropriate. More employees are needed when
expansion are undertaken within the organization. The external sources include advertisement,
employment exchanges, educational institutions, factory gates, casual callers, labor contractors,
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former employees and center application file. It has been noted that the firm uses both internal
and external sources while recruiting the candidates in a large extent.
Explanation and analysis of Selection
It has been stated that selection may be defined as a process of hiring the most suitable candidate
for the empty position in the company. It helps in hiring the talented and potential candidates
within the organization. The organization uses unique and effective selection process to attain
long term goals and objectives in the international market (Rees and Smith, 2017). The selection
process encompasses the following steps:
Preliminary interview: It is also known as screening interview wherein those applicants are
eradicated from the selection process who do not have the minimum eligibility as required by the
firm. The skills, qualification and background are checked by the company under this stage.
Receiving applications: The applicants who clear the preliminary interviews are essential to fill
the applications forms. It consists all the information related to qualification, age and job
experience of the employees.
Screening applications: After receiving the applications, screening is done by the firm to
prepare a list of those candidates whom they find appropriate for the interviews.
Employment tests: The employment tests are done by the organization in order to check the
mental ability and skills of the workers. For this purpose, various tests are held by the firm.
These tests include psychological tests, personality tests, aptitude tests and interest tests.
Employment interview: It is one of the significant interactions between the potential applicants
and interviewer. It is initiated to find effective and unique candidates within the organization.
Checking references: The organizations generally ask for the references from the applicants to
cross check their information and background.
Medical examination: The medical examination is done by the firm to check and analyze the
mental and physical fitness of the applicants.
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Final selection: At the end, the applicant who qualifies all the rounds of a selection process is
given the offer letter to join the organization (Van den Brink, Fruytier and Thunnissen, 2013).
Explanation and analysis of downsizing strategies
It has been noted downsizing strategies are used by the organizations to reduce the organizational
size and operating costs. Furthermore, downsizing strategy is initiated by the firm to improve the
efficiency, effectiveness and productivity of the workers and firm as well. It will also provide
competitive advantages in the global market (Park and Shaw, 2013). The organization uses
reduction in employee strategy to accomplish the goals and objectives successfully (Iverson and
Zatzick, 2011). In this strategy, the firm reduces the number of workers on the operating payroll.
Furthermore, the Corporation also uses downsizing in marketing strategy to decrease the size and
scope of a business to enhance and improve its financial performance. The downsizing strategy
not only affects the workers who have to exit the firm but also the remaining workers who may
fear themselves to be in a similar situation. Along with this, the firm uses employee
empowerment strategy to provide tools and resources to the workers in order to make unique and
effective decisions in the workplace without supervision. The downsizing strategies are designed
and built by the organizations to improve the performance and productivity of the workers. In
this way, the firm has been able to overcome the competitors in the global market (Wilcox,
2012).
3.1 If you know what company is doing with the recruitment process THEN apply and say
what they are doing and elaborate that content
It has been noted that Google is popular for its unique and effective recruiting culture. The
company uses effective recruitment process to enlist the employees within the organization.
There are various steps involved in Google recruitment process that has been detailed below.
CV evaluation: It is the first step of recruitment process. The recruiters evaluate and analyze the
CV of the candidates to select right and appropriate applicant.
Phone call evaluation: Phone call evaluation is done by the company to check and collect the
information related to background and qualification of the candidates.
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Face to face interview: The face to face interview is done by the employers. The interview is
done to evaluate and analyze the skills and knowledge of the applicants.
Feedback: The recruiters present their conclusion in standard and effective format, assigning a
numerical rating to each and every applicant. In this way, they check and analyze the talents and
potential of the applicants.
Hiring committee: The managers and leaders are accountable for reviewing and analyzing the
information of talented and potential applicants.
Remuneration, final executive and economic offer: It has been noted that compensation
committee explains the wages, salaries and benefits of the new employees (Caers and Castelyns,
2011).
If you don’t know what the company is doing THEN what should they do with the
recruitment process
It has been studied that Google Corporation should improve the recruitment process to carry out
the business activities and operations successfully and effectively. The company should use
internal and external sources to attract and enlist the applicants within the organization. By using
internal sources, the company has been able to gain competitive advantages in the marketplace
(Singh et al, 2012). In internal source, the company should use transfers, promotion and re-
employment of ex-employees. The internal recruitment may lead to increase and enhance in
workers’ productivity and performance as their motivation level increases. Along with this, the
company must use external sources to maximize profitability and revenue. The external sources
include educational institutions, recommendations, employment agencies and labor contractors.
It has been stated that the firm should use online recruitment process to save the time and
resources. In addition, job description should be explained and defined for each role in the firm.
Job description permits the workers to understand and analyze their roles and responsibilities and
it also provide a tool for hiring personnel to use when selecting the most qualified applicants
based on the needs and requirements of the jobs (Aswathappa, 2013).
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3.2 If you know what company is doing with the Selection process then apply and say what
they are doing and elaborate that content
In today’s modern world, Google Company is focusing on the recruitment and selection process
to make a dynamic image in the minds of the consumers in the international market. Today, each
and every person at Google is focused on the recruiting and selection process (Furtmueller,
Wilderom and Tate, 2011). The company follows three hiring steps that have been detailed
below.
Set an uncompromisable high standard: The organization creates a mediocre talent pool to
select the right candidates within the organization. The firm breaks down the selection process
into different functions such as sourcing, college only and coordinating etc. The main motive of
this process is to generate a non-biased recruitment system and select the best candidates at the
workplace (Luan, Tien, and Chi, 2013).
Access candidates objectively: The firm uses third party job boards to attract and select the
talented and skilled candidates in the workplace. The four ability that the company access during
an interview include leadership, general cognitive ability, Googleyness and role related
knowledge.
Give candidates a reason to join: This strategy permits the applicants to witness relatable and
significant life changing attributes of the employment (Fong et al, 2011).
If you don’t know what the company is doing THEN what should they do with the
Selection process
It has been studied that Google should use effective and dynamic selection process to select the
planet of people within the organization. The effective and unique selection process includes
various steps to select the people who have the right and effective qualifications to fill a current
or future job opening. The effective selection process that must be used by Google to select the
candidates has been detailed below (Kavanagh and Johnson, 2017).
Criteria development: All the individuals are involved in the selection process that must be
properly trained on the steps for interviewing including reviewing resumes, developing criteria,
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developing interview questions and weighting the applicants. Criteria development is the first
attribute of selection process that should be used by Google.
Application and resume review: One the criteria have been developed by the company then
applications shall be reviewed and analyzed. It will make easy the selection process in the
marketplace (Brewster, Mayrhofer and Farndale, 2012).
Interviewing: After reviewing the applications, interview shall be held by the firm to choose
right and suitable candidate for the job.
Test administration: It is foremost and important aspect that must be used by Google Company
before a selecting decision is made. These include physical tests, personality tests, drug tests and
cognitive tests.
Making the offer: In this stage, various offers are given by the company to the candidate for
joining the job (Abraham, Kaliannan, Mohan and Thomas, 2015).
3.1 If you know what company is doing with the Downsizing strategies THEN apply and
say what they are doing and elaborate that content
After the various researchers, it has been studied that Google Company uses reduction in
employee strategy and downsizing in marketing strategy to manage the business activities and
operations successfully and efficiently (Rees and Smith, 2017). By using these downsizing
strategies, the company has been able to attract maximum number of customers in the global
market. These downsizing strategies help the company to reduce the cost of the firm. It will also
help to cope with rivalries in the competitive market. These downsizing strategies give a chance
to scale and flourish the business globally. Furthermore, it helps in reducing the size of the
company in the international market. Along with this, it also reduces the large number of
workers at the marketplace (Daley, 2012).
If you don’t know what the company is doing THEN what should they do with the
Downsizing strategies
It is recommended that Google should use employee empowerment opportunity to accomplish
the long term mission and vision of the firm. The employee empowerment strategy helps the
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employees to boost and increase their level of confidence and morale within the organization. It
also helps to maintain a favorable working environment and culture at the workplace. Along with
this, this strategy will motivate and encourage the new talents to perform roles and
responsibilities in a hassle free manner. Besides this, downsizing shall be done by the company
to reduce their manpower and remove the human resources. The employee empowerment
strategy will help in increasing and boosting the values of the workers. Moreover, the employees
will be able to concentrate their own work within the organization. Additionally, redesigning
work strategy must also be used by Google Company at the workplace in order to eliminate the
unnecessary work and task (Cheng-Fei Tsai and Shih, 2013).
Conclusion
The above mentioned analysis shows that how Google LLC use recruitment and selection
process to attract and hire the new candidates within the organization. From the above mentioned
analysis, it has been concluded that the company uses unique and effective downsizing strategies
to reduce the number of employees and size of the organization. It will help in maximizing the
revenue and returns of the firm. Various recommendations have been presented in the task to
adopt an effective and unique recruitment and selection process. Apart from this, the paper also
explains the downsizing strategies that shall be initiated by the firm.
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References
Abraham, M., Kaliannan, M., Mohan, A.V. and Thomas, S., 2015. A Review of Smes
Recruitment and Selection Dilemma: Finding a'Fit'. The Journal of Developing Areas, 49(5),
pp.335-342.
Armstrong, M. and Taylor, S., 2014. Armstrong's handbook of human resource management
practice. Kogan Page Publishers.
Aswathappa, K., 2013. Human resource management: Text and cases. Tata McGraw-Hill
Education.
Bratton, J. and Gold, J., 2017. Human resource management: theory and practice. Palgrave.
Brewster, C., Mayrhofer, W. and Farndale, E. eds., 2012. Handbook of research on comparative
human resource management. Edward Elgar Publishing.
Caers, R. and Castelyns, V., 2011. LinkedIn and Facebook in Belgium: The influences and
biases of social network sites in recruitment and selection procedures. Social Science Computer
Review, 29(4), pp.437-448.
Cheng-Fei Tsai, P. and Shih, C.T., 2013. Responsible downsizing strategy as a panacea to firm
performance: the role of dynamic capabilities. International Journal of Manpower, 34(8),
pp.1015-1028.
Daley, D.M., 2012. Strategic human resources management. Public Personnel Management,
pp.120-125.
Fong, C.Y., Ooi, K.B., Tan, B.I., Lee, V.H. and Yee-Loong Chong, A., 2011. HRM practices and
knowledge sharing: an empirical study. International Journal of Manpower, 32(5/6), pp.704-
723.
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Furtmueller, E., Wilderom, C. and Tate, M., 2011. Managing recruitment and selection in the
digital age: e-HRM and resumes. Human Systems Management, 30(4), pp.243-259.
Google.2018. Our company[Online], Available from https://www.google.com/about/our-
company/, [Accessed as on 22nd May 2018].
Iverson, R.D. and Zatzick, C.D., 2011. The effects of downsizing on labor productivity: The
value of showing consideration for employees' morale and welfare in highperformance work
systems. Human Resource Management, 50(1), pp.29-44.
Kavanagh, M.J. and Johnson, R.D. eds., 2017. Human resource information systems: Basics,
applications, and future directions. Sage Publications.
Luan, C.J., Tien, C. and Chi, Y.C., 2013. Downsizing to the wrong size? A study of the impact
of downsizing on firm performance during an economic downturn. The International Journal of
Human Resource Management, 24(7), pp.1519-1535.
Park, T.Y. and Shaw, J.D., 2013. Turnover rates and organizational performance: A meta-
analysis. Journal of applied psychology, 98(2), p.268.
Rees, G. and Smith, P. eds., 2017. Strategic human resource management: An international
perspective. Sage.
Rees, G. and Smith, P. eds., 2017. Strategic human resource management: An international
perspective. Sage.
Singh, S., Darwish, T.K., Costa, A.C. and Anderson, N., 2012. Measuring HRM and
organisational performance: concepts, issues, and framework. Management Decision, 50(4),
pp.651-667.
Van den Brink, M., Fruytier, B. and Thunnissen, M., 2013. Talent management in academia:
performance systems and HRM policies. Human Resource Management Journal, 23(2), pp.180-
195.
Wilcox, T., 2012. Human resource management in a compartmentalized world: Whither moral
agency?. Journal of business ethics, 111(1), pp.85-96.
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