Report on Leadership, Management, and Operational Strategies at Google

This report provides a comprehensive analysis of leadership and management within Google, a multinational technology company. It explores the distinct roles of leaders and managers, comparing their functions and characteristics, such as strategy execution, communication, and knowledge. The report examines how leadership and management principles are applied in different organizational contexts, including decision-making scenarios. Additionally, it discusses various leadership theories and models, highlighting their impact on achieving organizational goals. The report also delves into the factors within the business environment that influence operational management and decision-making processes, offering insights into Google's strategies for success. The content covers the comparison of leadership and management, the application of leadership and management roles in different organizational contexts, and different leadership theories and models of approach. The report concludes with a discussion of how these elements contribute to Google's operational efficiency and overall business performance.

MANAGEMENT
AND OPERATIONS

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Comparison between different role of a leader and function of a manager......................1
TASK 2............................................................................................................................................5
P2 Role of a leader and functions of manager apply in different organisational context......5
P3 Different leadership theories and models of approach......................................................7
TASK 3................................................................................................................................10
P4 Covered in PPT...............................................................................................................10
P5 Covered in PPT...............................................................................................................10
TASK 4..........................................................................................................................................10
P6 Factors within business environment that impact upon operational management and
decision-making by managers and leaders...........................................................................10
CONCLUSIONS............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Management operation is a tool of business practice to develop highest efficiency in
organisation. This is an important aspect which helps organisation to maximise their profits and
increases sales. It also assists organisation to identify whether inputs are successfully turned into
outputs or not. This report is prepared in context of Google which is an American multinational
technology company. It deals in internet-related services and goods (Alderton and Saieva, 2013).
It also involves online advertising technologies, search engine, cloud computing, software and
hardware. There are different types of roles and characteristics which is discussed in this report
which leaders and managers play. Along with this, there are also some leadership theories
specified in this project to achieve company goals. In additional, importance and value of
operational management is stated below which assists organisation in accomplishing operations
and functions.
TASK 1
P1 Comparison between different role of a leader and function of a manager
Overview of company
Google is a renowned US based organisation which provides several internet and other
services to its customers at affordable rates. The company is operated by Larry Page, Sergey
Brin. It specialises in internet-related services, search engine, online advertising technologies and
many more. There are approximately 85050 employees in company which performs their roles to
achieve company goals. In this, manager and leader of company plays an essential part and
contributes their efforts in achieving set targets.
Leader: A leader is an individual who guides and motivate its employees to achieve
goals. They also play an important role in organisation by developing and implementing
strategies to run organisation smoothly and systematically. In context of Google, the leader of
company also adopts advanced technologies and tactics to enhance success and growth of
company.
Manager: A manager is a person who contributes their efforts in carry out business
operations effectively. They provide professional training and knowledge to their employees
which helps them to perform well and increases productivity of organisation. The manager of
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Google also plays a significant role in attaining organisational goals and operations in allotted
time frame.
Roles of a leader
 Representative of the organisation: The leader is also known as representative of
business enterprise. According to this role, leaders attends business meetings seminars,
conferences, general meeting, etc. It is their role that they have to communicate with all
employees and outsiders about projects and tasks of company (Aswathappa, 2013). In
this, the leader of Google also helps organisation in achieving success and objectives of
company.
 Execute strategy: The leaders also help organisation in executing strategies. They
develop new tactics to carry out their operations of company in a systematic manner.
Strategy refers to planning and implementing new and advanced technologies according
to current market demand and needs of customers. By this they can attract more
customers towards them and enhances level of sales and production. The leader of
Google also creates new strategies and also guides managers and employees about tactics
implemented by them to attain goals effectively and in time. By this, they can also
achieve better outcomes and results.
Characteristics of a leader
 Communication: Effective and appropriate communication skills helps leaders of
company to communicate with staff members and supply relevant details easily. It is an
essential characteristic of a good and successful leader. In context of Google, the leaders
of company have appropriate communication skills which aid them to communicate with
employees effectively. By this, they also understand what employees think about
company and their projects. Thus, they create coordination and develops better
relationship with employees.
 Creativity: Ingenious leader is essential for company to develop advanced techniques
and strategies to run organisation smoothly. By this, they can allure more buyers towards
organisation. It is considered to be an important characteristic of a leader to carry out
business operations in systematic manner. The creative mind of leader of Google also
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helps them in creation and developing effective plans and strategies. Along with this,
they also resolve all issues of their employees related to their projects and tasks.
In this regard, it is essential for leaders of the chosen organisation Google to use path
transformational and transactional leadership in with a motive to help their team members in
achieving their goals and objectives.
Role of a manager
 Entrepreneur: These are individuals who set ups and runs their own business
organisation. In this they take risks on their own to achieve goals of company. In context
of managers, they are also called as entrepreneurs of company. As they take several risks
and make decisions regarding projects and tasks in organisation (Liang, Guo and Fung,
2015). Along with this, they are also accountable for making decision in development of
older procedures, expansion initiation of new projects and many more. In Google, the
manager of company also takes various decisions and performs their operations in
managing entire business operations.
 Informational roles: The another important role which a manager of company performs
is informational roles. According to this, the manager of organisation provides relevant
information and details about tasks to workers so that they can resolve all issues easily. In
context of Google, the manager of company also provides all important details including
company rules and regulations of projects. It is their duty to supply messages to their staff
members and records their performance.
Characteristics of a manager
 Knowledge: It can be acquired through education, experience, surveys, etc. It is an
important trait for a manager to manage all functions of company easily. In accordance,
the manager of company should have proper knowledge about rules, regulations and
policies of company. By this, they can manage whole working of organisation
accordingly. Professional knowledge also leads mangers of company to give proper
training to their employees. In this, manager of Google, also help their worker in their
projects as they good knowledge and understanding about it. By this they can face all
challenges and solve issues which arises in their working.
 Experience: The another essential characteristic of a manager is experience. This can
also be attained through education and work experience. This help company managers to
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work effectively and achieve organisational goals. In reference with Google, the manager
of business enterprise also has experience which helps them to accomplish goals and
targets in allotted time frame. By this, they can also help members of organisation in their
working and projects.
In this context, it is crucial for managers of google to use path goal theory in order to
enhance overall growth and development of a business entity. This theory also helps managers to
build effective relationship among its employees.
Difference between a manager and a leader
Basis of comparison Leader Manager
Strategies In google, the leader of
company develop new
strategies and tactics to
enhance productivity level.
In this, the manager of
business enterprise implements
strategies developed by leaders
to accomplish their projects in
time.
Risk The leaders of company tales
several risks to attain growth
and sustainability of
organisation.
The managers make decisions
regarding business projects
and tasks. They also involves
their employees in their
planning and decision-making
process.
People In organisation, the leaders
inspires people and build
morale.
In this, the managers of
organisation manages the
entire working of company and
aid employees in their projects.
Difference between leadership and management
Basis of comparison Leadership Management
Meaning Leadership is all about
inspiring employees to
Management is refers to
planning, organising and
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perform effectively. coordinating operation of
company in an effective and
systematic manner.
Power Leadership influence
employees of organisation.
In this, management has a
power to rule over all workers
and give instructions regarding
tasks.
TASK 2
P2 Role of a leader and functions of manager apply in different organisational context
In order to achieve growth and success of organisation, manager and leaders are
important part of company (Moeini and Afshar, 2013). They both contributes their efforts in
achieving goals. They are also accountable for dealing different situations in organisational
context. In context of Google, some role and functions of leaders and managers are as follows:
Role of a leader
 Solicits supports: The leader supports employees at levels and working of company.
They give suggestions to workers and provide positive results or outcomes (Pan, WANG
and SHI, 2011). By their support, members of company can accept challenges and
resolve issues easily. In Google, the leaders also give full supports to members in
managing operations of organisation. They also inspire workers and provide proper
guidance which helps them to achieve set targets.
 Setting a clear vision: The another role played by leaders of company is setting a clear
vision. As per this role, leaders create and provide clear vision to employees so that they
can work accordingly. By this, workers can also carry out their business objectives in a
proper and systematic manner. Further, in Google, the leader sets vision of company so
that it become easy for them to reach out their operations in effective manner.
5

Functions of a manager
 Planning: It basically involves creating or developing proper plans before execution
company operations and projects. It is an essential function of a manager in which they
formulate appropriate plans and tactics to achieve goals. The manager of Google, also
creates proper plans which helps them to manage entire working of company.
 Organising: The another function of a manager is organising. According to this, the
manager of organisation organises and builds proper working structure. By this, they can
run organisation smoothly and effectively.
6

 Commanding: It refers to giving instructions and orders to staff members related to
projects and tasks. In this the manager of Google delegate roles and responsibilities to
employees to complete their tasks in specified time. It is their function or duty to monitor
all working of employees and checks if they are on track on not. Proper commanding
helps employees to accomplish their goals and objectives within time frame.
 Coordinating: Maintaining coordination and relationship will results in better outcomes
and enhances level of productivity. In Google, the managers also develops proper
coordination with their employees which helps them to retain workers for longer period
of time. For example, if manager maintain proper relation and communicate with
employees then it becomes easy for them to understand attitude and behaviour of workers
towards goals.
 Controlling: It refers to monitor performance and reduces risk. It is also a crucial
function of a manager which helps them to deal with all factors of company. In this, the
manager of Google takes corrective actions and set standards (Schardong, Simonovic and
Vasan, 2012). They control all risks and evaluate operations to reach targets. This also
lead company in achieving growth and success.
In this context, there are some situations which arises in company. Thus, the manager and
leaders plays their own part to deal and overcome with circumstances.
Situation of decision making: According to this, leaders of Google facilitates decisions and
develops new strategies or tactics. On the other hand, in order to achieve goals managers follows
instructions of leader and follows strategies made by them. They also involve their staff
members in decision-making process and shares each other opinion.
P3 Different leadership theories and models of approach
To achieve objectives and deal with different situations, the leader of Google applies
some leadership approaches which are as follows:
 Contingency leadership: This approach is implemented by leaders of company to deal
with specific situations. It emphasis on effectiveness of leader and matches their style to
the right situation. This theory is also advantageous for Google, as by this leader can face
future challenges. For example, if any issue arises in operations, then the leader of
Google applies contingency approach to easily deal and overcome with it.
Advantages
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(a) It helps leaders in bringing flexibility in their management style
(b) It also helps leaders of a business entity in making their task structure more flexible in
a competitive business environment.
Disadvantages
(a) It is costly and time consuming as compared to other theories of leadership.
(b) Sometimes it creates negative impact on employees of a business entity.
Situational leadership: This theory is easy to understand and a practical framework
which helps leaders to diagnose situation and to apply appropriate leadership theory. This
approach is implemented according to demand of situation and its suitability. For example, the
leader of Google applies this approach after analysing situation and resolve issues.
Advantages
(a) It helps managers to change their style in accordance with a dynamic business
environment.
(b) It is simple and intuitive leadership style.
Disadvantages
(a) Sometimes it creates difficulties for mangers in order to perform their business
operations.
(b) This theory is not suitable for long term goals of a business organisation
System leadership: This leadership theory is also beneficial and helpful for every
organisation (Goldhaber, 2013). By this, leaders can analyse level of contribution of employees
towards projects and targets. In this, they develop some situations in tasks and tell their
employees to resolve it. By this, leaders can determine their attitudes and behaviours towards
organisation. This also assists leaders of Google to better understand their workers in different
situational context.
Advantages
(a) It helps a business entity in changing its business operations in accordance with a
dynamic business environment.
(b) It also help a business entity in achieving both organisational and individual goals.
Disadvantages
(a) This theory is not applicable to smaller business organisation.
(b) It delays decision making process of a business entity.
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Classical theory of management: This theory is developed by Frederick Taylor which
focuses on employees level of productivity. This approach is adopted by managers of Google
which helps them to maximise profits and sales (Singh, Chauhan and Anwar, 2012). In this, they
provide sufficient tool and training to their employees so that they can perform their tasks well.
With assistance of this theory, managers can diagnose strength and weakness of company.
Advantages
(a) In this theory projects are divided into smaller task, which leads a business
organisation in achieving their aims and objectives.
Disadvantages
(a) It ignores informal relations in a business organisation.
Behavioural theory of leadership: This theory is also considered to be beneficial for
organisation. As by this, the leaders of company can analyse behaviours and attitudes of
employees towards management. In this, the leaders of Google contributes their efforts in
developing relationship and coordination with employees. They also delegate some roles and
responsibilities to their workers on the basis of their experience and qualification. This theory
basically emphasis on increasing effective results and developing positive relationship with
workers.
Advantages
(a) It support the idea that leadership traits can be learned through experience.
(b) It help a business entity in using scientific method of research.
Disadvantages
(a) It raises ethical issues for a business organisation
(b) This theory is costly and time consuming
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TASK 3
P4 Covered in PPT
P5 Covered in PPT
TASK 4
P6 Factors within business environment that impact upon operational management and decision-
making by managers and leaders
10

Business environment is considered as an important factor which directly impact on the overall
performance of the company and its activities as well. Mainly, it is sum of both external and
internal factors that influence entire business activities in positive and negative manner. Thus, it
is important for manager of the Google to keep in mind all the factors of business environment
so that they can easily reduce negative impact on the organization performance. In this context,
there are some impact of business environment upon operational management and decision
making process as well. All these can be understood by following points:
Internal factors:
 Organizational culture: It is one of the important factor that directly affect the
business. Thus, it is important for company to maintain positive culture at workplace so
that workers can easily perform their task (Ageron, Gunasekaran and Spalanzani, 2012).
Mainly, it includes caste, attitude, religion, beliefs, etc. In context of Google, the
organisation culture if company is driving force which pushes them to achieve growth
and success of company by contributing efforts. Thus, leaders and managers should
make decisions and create positive culture which helps Google to retain employees for
longer period of time and maximizes profits.
 Organization structure: It refers to the term which shows how activities are directed to
achieve organisational goals. In this, Google is well famed for its team based and cross
functional organisation culture. As per this, company looks after the overall design of
organisation. This structure defines features and assists organisation in gaining
competitive advantage at market place. In this, the leaders and managers should make
decisions and policies according to company's structure.
External factors:
 Customers demand: Customers are the key to success and growth of company. It is an
essentials external factor which company should considers while manufacturing
products. In Google, the organisation focuses customers’ needs and wants. They
communicate with buyers to analyse their tastes and preference related to products. By
this, they can easily manufacture products on basis of buyers needs and achieve their
goals. Thus, leaders and managers should make decisions and guide employees to
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produce products which fulfil consumers demand.
 Competitors: The another factor which is essential for every enterprise to consider is
their competitors. The managers of Google also focus on their rivals and identify how
similar and different they are from company. They also analyse strength and weakness
of organisation to gain competitive advantage in market (Aki, Wakui and Yokoyama,
2016). Along with this, company develop new ways of conducting business operations
which lead them to enhance larger market share and better financial performance. The
managers and leaders should make appropriate decisions so that they can compete with
rivals and achieve their goals.
CONCLUSIONS
From the above report is has been concluded that management operation is a helpful
concept in attaining organisational goals and objectives. The above report covers different roles
and characteristic of leaders and mangers. Along with this, the leaders of company also adopt
some leadership theories to overcome from different problems and circumstances. In addition to
this, some key approaches are also applicable by company to maximise their results and
minimise wastage. Lastly, the projects also cover internal and external factors which influences
directly on operations and functions of organisation.
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