Management and Operations at Google Ltd: A Comprehensive Analysis

This report offers a comprehensive analysis of leadership and management practices at Google. It begins by defining the roles and characteristics of effective leaders and managers within the company, emphasizing the importance of strategic focus, employee empowerment, and communication skills. The report then illustrates these roles through examples, highlighting leadership lessons from CEO Sunder Pichai and the functions of engineering managers. Different leadership theories, including contingency theory, system leadership theory, and situational leadership, are explored, providing insights into how Google adapts its leadership styles to various situations. The report also delves into key approaches to operations management at Google, outlining the ten decisions involved in operations management, such as product design, quality management, and human resources, and explaining how these decisions contribute to the company's success. Furthermore, the report examines the factors within the business environment that impact operational management and decision-making by leaders and managers at Google. Overall, the report provides a detailed overview of Google's approach to leadership, management, and operations, offering valuable insights into its organizational practices and strategies.

MANAGEMENT AND
OPERATIONS
Student Name: Marioara Tarnovietchi

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Different roles and characteristics of a leader and a manager of Google Ltd........................3
TASK 2............................................................................................................................................5
P2 Example to illustrate the role of leader and function of manager in different contexts of
Google Ltd .................................................................................................................................5
P3 Different theories and models of approach............................................................................6
TASK 3............................................................................................................................................7
P1 key approaches to operation management and the role of manager and leaders can play-...7
P2 Importance and value of operations management in achieving business objectives............9
TASK 4..........................................................................................................................................10
P1 The factors within the business environment that can impact upon operational management
and decision making by leaders and managers.........................................................................10
CONCLUSION..............................................................................................................................11
REFRENCES.................................................................................................................................12
.......................................................................................................................................................14

INTRODUCTION
Every organisation have some objectives which they want to achieve in an effective
manner. Management and operations is an administration of business practices that can create
high level of efficiency within an organisation (Ageron, Gunasekaran and Spalanzani,2012). It is
basically concerned to convert raw materials and labour into goods and services. Google is one
of American engine company that have more than 70 percent of worldwide online search
requests. This file basically defines roles and characteristics of an efficient leader, different
theories that a leader made in an organisation. It would also deal different key approaches,
importance and factors affecting business environment that have an impact on operation
management. This report also make the direct impact to find out different decisions that a
company have made will be discussed in this file.
TASK 1
P1 Different roles and characteristics of a leader and a manager of Google Ltd
Citied company is considered as one of a most important search engine in order to
organise information on an internet. More than 88,110 full-time employees are working in this
field.
Role of a leader and manager
A role of an effective leader and manager of a company had to make different
challengers that particular employees had to follow. Google became a largest entity is one of
biggest technology in world. The manager should have right balance of interest offering right
balance of freedom and advice for a team. The team should have shown keen interest towards a
company and can become unbiased aware of unconscious biases (Ahuja, 2017). Good leaders
and managers create the inclusive environment everyday so that employees can do work in an
efficient manner. The employees do not want to do work where a managers are so lazy and do
not initialise the work, they have to be goal -oriented in making different challenges in company.
They make sure that all the task are being done in a systematic manner focussing on day to day
activities. As a result, it helps managers in executing the work in an effective manner.

Characteristics of leader
 Instead of directing employees for the task leader should be strategically focussed, this
will not only guide workers but also motivate them in driving themselves for doing any
kind of work. (Aldertonand Saieva,2013)
 Leaders of google, with the help of artificial intelligence they can provide a better
working place to its workers. As a result, it will provide firm in giving effective results
and outcomes.
 In order to get effective results, leaders have to focused more on identifying the
strategies through which continuous improvement can be done. This will further work as
a bigger step towards achieving objectives and set targets in a speculated time frame.
 Through competencies from top to bottom can help google leaders to be focused on
determining sectors and areas from where company can gain maximum benefits and
return as well. Leaders doesn't need any kind of changes in the personality and with the
existing traits they are attain success for their objectives.
 According to the culture in Google, in order to determine the leadership qualities, they
take time and efforts. This aid them in eliminating different kinds of challenges which
further aid them in evaluating better conclusion for the benefits of the company.
Characteristics of Manager
 Manager should be a good coacher, who can perform great performance and can invest
the time and energy to coach others.
 Managers of google can empowers team and does not micromanage. A team should be
flexible and give the space to it. He should produce the results that he/she wants.
Mangers don't set goals which neither expect the outcomes.
 Many managers can fail because they do not have the good communication skills or
unidirectional. It is essential to be good listener who can invest time and listen to team.
 Their would be clear vision who can managed team, set the tone, lay the foundation and
direction for a team.(Chevalier Lamasand Mlinar 2015),

TASK 2
P2 Example to illustrate the role of leader and function of manager in different contexts of
Google Ltd
 Leader should build strong leadership. For example leadership is important role for
talents not applied directly to a managerial role. It is able to manage project , but if
career is down then it may be exposed to leadership roles, it is written by Martin Eriksson
who has a strong career in Google.
 The google had applied laissez-faire policy towards leadership. Firm hired smart engines
and appreciate deserving candidates who can hold the leadership positions. Leaders
should adopt different strategies where they can made assumptions that was smart and
can figure out the strategies that will help the leaders to grow.
 In army, soldiers have a clear vision, developed strategies that they can serve in a nation
They should set goals or have the leadership styles to make a good position in an army.
In, google all leaders should have a clear vision and should be made their organisation in
a better position (Chiarinand Vagnoni, 2015).
Four leadership lessons that Sunder Pichai, CEO of google had given-
 Never forget your roots
 Focus more on the success than your own
 Empower roots
 Stay humble and keep learning on the way
Characteristic of a manager
 The example Shawn Hurley is an engineer manager who had made the potential to grow
a team. In google, role of Shawn is to make different strengths and plan and delegate
technical work of their teams. Technical lead managers have a smaller number of reports
and can spend their time in the technical things. He sets work life balance that had
planned and organized a company in an efficient manner. The team that he had made is
naturally high achievers. Empowering people had made an manager to work in diversify
manner that can adopt many strategies in an efficient manner.
 If a difficult job or task arises, a leader will be first one to volunteered to do that task
that have many implementations and have great advantage to it.

 Knowledge:- A thorough knowledge regarding a specific field or area always assist an
individual in providing better decision and it makes them transparent. Therefore, an
excellent manager always have analytical skills (Chiarinand Vagnoni, 2015).
 Versatility:- It is a valuable quality of a manager, ability to be non-reactive. It implies to
openness that allows the leaders to change quickly on time when it is necessary.
 Confidence:- In the google, the employees should have the full confidence to do work in
a well experience and able to make decisions. The work that they are doing are in a good
condition that can developed strategies and developed analytical skills.
P3 Different theories and models of approach
Contingency theory:-
It is an leaders effectiveness that is contingent upon with how his/her leadership styles
matches to a situation. It is leader who must find out what kind of leadership styles matches to a
situation or what kind of situation he/she choose. A leader is effective when his/her styles is
matching with a situation. He must see that what kind of leadership styles he/she should offer. To
make the effective leadership styles, a person should adopt different techniques to make all the
styles efficient. In google, it can see such behaviours that can behaves democratic, autocratic
with respect to the behaviour state. There are the combination of positional powers that can
developed the strategic approach. Google leaders have made the leadership styles behaviour in a
potential manner that all employees can adopt leadership styles. The leaders relies on the
relationships between themselves and followers , they are people-orieted to be effective and have
influence over his/her followers (Jacquillatand Odoni, 2016Hitt). This theory also helps to reduce
what is expected from leaders and instead puts emphasis on the findings that can be match to a
situation.
System leadership theory :- Google is a renowned company and has been acclaimed as
one of the innovative organisation amongst others. Working environment which is being
provided in Google encourages creativity. Some of the innovation which google has done
includes Google search engines with the help of this anybody can search whatever things they
want to know. Company is much larger force to change the original model. Google follows an
hierarchical system in which they have board of directors that takes most of the decisions and
provides instruction to their executive management groups. Therefore, it can be said that Google
has created a corporate culture that has given freedom to employees for using their skills in

developing new and innovative ideas. Workers who are working in this organisation are
following the rules 70/20/10, under this projects will be assigned by management and employees
are expected to devote around 70 percent of the work. In this, 20 percent of the work will be
devoted in implementing new ideas and projects of the core projects and other 10 percent to any
new ideas they are perusing for making strategies.
Situation leadership :- This leadership style helps in identifying the framework whether
it is matching the behaviour of workers and their performance. Thus, it can be said that situation
leadership is based in the relationship between followers and leaders according to different
situations and circumstances. Leaders of the google is based upon people around and their
personal qualifications. It is clear that a leader can respects and follows the requirements of a
true leader that can made the position to follow or respect the skills in the different situation
manner. From the above statement, it depicts the perfect leaders should have the leadership
quality that can influence the leadership depending on the culture that the organisation can heads.
TASK 3
P4 key approaches to operation management and the role of manager and leaders can play-
Google operation management involves different management and teams that can
contribute the organizational success. For example: process of google designing is related to the
designing of goods and services for the areas such as operational management, job design and
human resources. There are 10 decisions in the area of operations management:-
1. Design of goods and services:- Google's manufactures products for companies itself
and other firm as well and most of their decisions are based on the current market
situations. For instance: Google is using forecast application or tool in order to develop
mobile users.
2. Quality management:- This department of operation management in Google is being
done with the help of testing and innovation by including user's involvement. They
consider reviews and feedbacks on a regular basis which further assist them in improving
and providing quality services and facilities.
3. Process and capacity design:- This step is considered while making designs for its
workflows and facilities. Thus, Google uses its effective workforce for implementing
new and creative ideas for example: introducing Googleplex in California.

4. Human resources and job design:- Google's human resource addresses, with the help
of smartness and excellence work of workers they are managing their activities. As a
result, it is assisting company in making effective decision.
5. Location strategy:- In google web based digital products there is a minimal
consideration of products because these products can distributed through internet and
their will be efficient use of technology. The activities can be maintaining throughout the
world such as California and Singapore. The strategy can be applied at google through
networking with suppliers and manufactures.
6. Layout Design and strategy:- This can be applied by Google, so as to improve the
workflows and facilities. Firm is known for its innovative and creative thoughts while
creating new products or software for their organisation. In order to do the same, Google
is using efficient workforce who are capable enough in performing their task in an
effective manner. This strategy can used technology efficiency and effectively that can
manipulates the factors in order make to the technology beneficial.
Role of manager
The role of a manger in the company is very important that can use technology in an
efficient way and can gather need and plans for the organization .They had to adopt different
analytical skills so they can manage all the work accordingly. By November 2012, the company
could be point statistically to improve managerial effectiveness and performance including 75
percent of quality of the managers are worst performing. Their are some qualities of great
managers.
 They are good coaches
 They express interest in their team members and personal well-being
Role of leader:-Google help leaders to focus on improvement effort in areas with the great return
on investment. The leaders can borrow a list of competencies for different leadership styles that
can adopt different strategies which can use resources in efficient way. Their communication
skills is good so that everybody could learn from it.
P5 Importance and value of operations management in achieving business objectives
It is a activity that can involve in planing, organizing, staffing, managing and controlling
the nature of operation. It is a complex process to perform the operations in such a way that

provides maximum efficiency. It is the process of conversion of raw materials and labour into
finished products and services by achieving maximum efficiency. It plays a very important role
for the organisation by properly handling the problems related to production and maintenance of
business operations to achieve business goals and objectives.
Respective organisation takes various decisions related to business operations in
managing the activities. These decisions are effectively applied on taking decisions related to
management. For example, Google designs its products which directly relates to production of
goods in such a way that that achieves high efficiency and quality in its product design. The
major focus of operational management is on improvement of quality of products. Google
achieves high profitability by making use of different objectives The company can uses modern
approach in taking the business decisions. They can maintains certain principles that can allocate
different resources which can manipulate different sources of operations manipulate and
manages different operations which can used resources effectively utilised.
They can used operation management that can be evaluated on various market research
trends and with the help of forecasting the activities. Google forecast the demand of the
customers in developing and designing their products. The company favours smart employees
that can analyse the expected results which can encourage competency, analyse records and data
to forecast demand and inform suppliers to make different operations according to the needs. In
the decision area of operation. Google can keep a check on the operations of the activities by
proper monitoring and controlling. (Van Wassenhove 2012.). For certain decisions in industries
Google applies operations of activities in a proper manner which provides maximum efficiency.
In order to change the consideration in availability of employees.
Google can determine the productivity that can be based to diversity of its products. The
following productivity that can determines the criteria at google -
 Rates of errors and omissions
 Rate of inventory stock
 Feedback of customer complaints
These are the hugs that can typically found in apps. In google operations management
helps to measure the desired quality and the amount of efficiency in its productivity.
Their are different operations that can see in the aspect of customer service-
 Market competitiveness

 Profitability
 Market sustainability
 Managing logistics
 Planning operation system
 Conducting resource planning operational activities
 Executing company strategic plan
 Maintenance of resources
 Analyse value chain analyses
 Competency enhancement objectives
 Quality circles of the company
TASK 4
P6 The factors within the business environment that can impact upon operational management
and decision making by leaders and managers
Through most of the products, Google gain large number of profits and their mission
statement is to systematize information which can be accessed by people universally and gain
benefits as well.
Industry analysis:- Internet users with the help of Google and Yahoo, they can search
information they want to access. Google started through new and unique algorithms so as to
make the process of searching more easier.
Macro environment:- In Google industry macro environment effect on different factors
of business operation. Such as economic, political, technological, social and legal factors which
adversely affect business (Van Wassenhove 2012).
Political factors:- Political factors have great impact on operating business which affects
on development of business . Some of the political factors that affect Google Industry are
political stability, laws and taxes as well as employment law.
Economic factors and political factors- In United States Google Company has
undergone with the growth of economy. Herein, GDP rates of economy are continuously
increasing which results out an organisation to grow and develop in effective manner. Moreover,
employees were expanding by 1.1% every year but monthly job were slow down and hence
unemployment rates declined.

Technological factors:- Technological factors are one of the major force that affect
industry adversely. Such as it is necessary for an organisation to covert themselves and adopt
new and advancements of technology for benefits of their business
Legal environment:- It is necessary for an organisation to commence their business
operation and activities with legal environment. For this purpose it is necessary for an
organisation to understand nature and complexity of rules and regulation abided by government
in operating business. Herein, legal factors that are affecting business of Google are patent
protection, d rules and regulation of different states and counties while operating business and
various trade practices. Thus this have direct impact on google in commencing their day to day
business activities.
CONCLUSION
Formation of operation management is essential for controlling production and business
operation. Different roles of leaders and managers are been explained, that can determine the
efficiency which creates the different approaches like situational leadership, contingency and
system leadership theory. The importance and the values of operation management that can
determines the certain objectives which is the essential part of the business management. The
key approaches that can depicts the quality of goods and services which can make the
organisation efficient that can lead to different strategic plans (Wong, C . 2012.). The company
main focuses on the role of the leaders and managers that can create term long term planning that
(Saucedo-Martínez2016.) is used to find out the revenue of the firm. It provides the access that
can make the information universally accessible and useful. This is to make the long-term
objectives that can make the expected result.

Online
Management and operations. 2019. [Online]. Available
through:<https://study.com/directory/category/Business/Business_Management_and_O
perations.html>.

Google management and operations. 2019. [online]. Available
through:<http://panmore.com/google-10-decisions-areas-operations-management-
productivity>.