Case Study Analysis: Google's Marketing Strategies and Business Model

This document is a case study on Google, analyzing its marketing strategies, including the use of YouTube and Google Alerts, and the differences between Adwords and Adsense. It explores Google's business model, highlighting advertising revenue and technological innovations like PageRank. The case study also discusses the future scope of Google Glass in online marketing. Furthermore, it incorporates student reflections on the case study, offering diverse perspectives and insights into Google's operations and comparing Google's power to that of God. The student responses provide constructive feedback, analyzing the strengths and weaknesses of the case study and offering suggestions for improvement, particularly in terms of clarity, depth, and consideration of diverse viewpoints. References to key marketing texts and Google's official website are included to support the analysis and discussions.

Running head: PRINCIPLES OF MARKETING BUSINESS
Case study on Google and student’s responses
Name of the student:
Name of the university:
Author note:

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PRINCIPLES OF MARKETING BUSINESS
Table of contents
1. Position of Youtube and Google Alert...................................................................................2
2. Difference between Adword and Adsense.............................................................................2
3. Business model of Google.....................................................................................................2
4. Future scope of Google glass.................................................................................................3
5. Google: Mighty and powerful like God.................................................................................3
Reflection on the replies.............................................................................................................4
References..................................................................................................................................6

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1. Position of Youtube and Google Alert
The first website hit that can be considered is the Youtube, which helps the audience
to become acquainted with the world of Google. As a matter of specification, the channel
enhances the information of the people regarding the products and products offered by
Google (Google.co.in, 2018). The other website hit is Google Alerts, which informs the
audience about the security they need while indulging in new contents. Privacy policies are
used for enhancing the privacy in the games.
2. Difference between Adword and Adsense
Adword is a platform, which helps the advertiser to display the ads on the Google
Search Results Page. This is done through the partnership of Google Display Network.
Adsense acts as a platform for the webmaster or blog owners, so that the Google ads are
properly displayed in their websites. Adword can no longer be used for promotion of the
websites. However, Adsense is the best option for gaining large scale customer satisfaction
(Google.co.in, 2018).
3. Business model of Google
The annual revenue of Google is 21 billion dollars. The major drive behind this is the
advertising through the tools like Adsense. The credit needs to be given to the personnel for
efficient use of the search engines in an innovative manner. This innovation within the
products and the services enhances the brand image of Google. Mention needs to be made of
the technology –PageRank, Hypertext Matching Analysis. These technological tools have
enhanced the speed of the internet, increasing the number of visitor (Google.co.in, 2018).

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4. Future scope of Google glass
Google glass can create a revolution for the brands in terms of online marketing. The
glasses would be smaller that the screen of the smartphones in the market. Along with this,
the users would be able to use the browsers first and stick to it. This would increase the
number of users. Google Glass would help the users to start with a set of skills and abilities,
required for operating the system (Armstrong et al., 2015).
5. Google: Mighty and powerful like God
The power of Almighty God is limitless. In the same way, Google can also be
considered as powerful. This is in terms of the vast and diversified knowledge, which Google
has in stock for the people. Based on this, Google can be raised to the pedestral of God
(Google.co.in, 2018).

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Reflection on the replies
Student 1
I liked the precise manner in which you have covered the answers. This reflects your
straight forward manner in which you approach the things, which come in your life.
However, I think if you had highlighted the main points, it would have been easier for the
readers to grasp the main idea. I think pay per click is an advertising option used by Google
to expand the customer base. Considering it as a business model might not be appropriate.
You are absolutely right in projecting the chrome operating systems as the future scope of
Google. Alternatives are also appropriate. However, you could have added the aspect of
training, which could have enhanced the awareness of the staffs regarding effective operation
of the devices. However, as there were limitations, you had to be short and precise, covering
all points. This is your wiseness in terms of proving your talents in future.
In the last answer about comparison between God and Google, you have expressed
your answer in favour of Google. This means you are negating the power of God. However, I
think it is your personal opinions, which you has to express in the assignment. And that is
exactly what you have done. I feel you need to think about the religious sentiments of the
people while expressing the views on such topics and discussions. Negation of God’s power
is negating your existence. Therefore, you need to be judgemental in whatever assumptions
you make. This would enhance your thought process and decision-making power.

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Student 2
You seem to be honest in your answers. I am impressed by this honesty. Being
transparent is beneficial in terms of earning respect from the elders. On the other hand, I think
absence of popping ads upon Google search, might be an interruption from the internet
service. Watching the video was a wise step of yours in terms of gaining understanding
regarding Adword. I also praise your attempts to search Google support. I like your initial
assertion that Signing up into Google Adword is Free. This is absolutely normal, as people
look for free services eagerly. Your answers correctly depict the differences; however, usage
of the short forms could have been avoided.
You have highlighted the source, which makes your answer authentic. Here, I would
like to add that cost per thousand impressions and pay per click the revenue streams of
Google. They are the agents of customer satisfaction. I know you had word limitations, but
simple assertion that television or phone advertising can be the future scope of Google is not
enough. You could have added the android games and operating systems, which would have
added to the customer base for Google.
I liked the way you have developed a triangular relationship between Google, humans
and God. Also the interrelationship between them is mentionable. You have properly
identified the element of trust, which is necessary in terms of believing in one’s power. This
trust would be beneficial in your future life in terms of proving your true self and capability.

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References
Armstrong, G., Kotler, P., Harker, M., & Brennan, R. (2015). Marketing: an introduction.
Pearson Education.
Google.co.in (2018). About us. Retrieved 30th April 2018 from
https://www.google.co.in/about/