Marketing Management: Google's Brand Values and Future Strategies

This report provides an analysis of Google's core brand values, including technology innovation and customer focus, as well as its marketing strategies. It examines Google's approach to marketing asset management, emphasizing real-time data optimization for advertising campaigns. The report discusses Google's expansion beyond search capabilities and its strategic focus on mobile devices to compete in the market. It also highlights Google's emphasis on long-term profitability and its efforts to redefine its brand value in response to market demands. The report references how Google aims to gain market competition by focusing on mobile devices and innovating technology.

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With a portfolio as diverse as Google’s, what are the company’s core brand values?
The core brand values of Google mostly include several points as the company is
extremely diverse. The core brand values of the organization define what the organization is
representing to its customers, what the customers must expect from the organization
according to the set behavior and skill. Since the organization is diverse therefore the
investment of resources within the organization is universal accessible information. The
organization already has a collection of huge amount of assets with several investment
purposes. The amount of products and services that Google provides to its customers are
extremely vast and different collections of these investments are recorded in the brand values.
Following would be the core brand values of Google:
 The first and foremost brand value that Google includes is the development of
Technology innovation forms the main aspect of the organization of Google.
 The organization is also looking forward to working with great people for
having a positive impact on the overall outlook of the organization (Pucihar et
al., 2017).
 Google works for implementing Technology Innovation and the same time
wants to improve their work for bringing about change in the world.
 The organization considers customers as their primary focus point and this is
why did their customers with respect for letting them game loyalty over the
organization.
 Google is looking forward to gain long term profitability by celebrating
success and not look forward to short term profits.
What’s next for Google? Is the company right to put so much focus on Mobile?
Google is a well-developed organization which is in function since the year 1998. The
organization is currently looking forward to focus on mobile in the recent times as the case

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describes. This is because the world is more incline to the use of mobile and as per market
demand Google is looking forward to long term profitability with initialization of redefining
their own statement (Manfreda et al., 2017). The brand value that they have implemented by
investing on Microsoft and focusing on mobile to break the Monopoly of Microsoft and
Apple phones in the market. Gaming market value and innovating Technology is the primary
focus of Google and this is why right now according to market demand their focusing more
on gathering market competition and redefining the brand value by focusing on mobile
devices.

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References
Manfreda, A., Trkman, P., Groznik, A., & Erjavec, J. (2017). Local Online Platforms–
Surviving in a Global Market. BLED.
Pucihar, A., Borštnar, M. K., Kittl, C., Ravesteijn, P., Clarke, R., & Bons, R. (2017). Local
Online Platforms–Surviving in a Global Market. 30TH Bled eConference: Digital
Transformation–From Connecting Things to Transforming Our Lives, 421.