Google Merchandise Store Digital Marketing Report - LD9706

This report analyzes the Google Merchandise Store (GMS), focusing on user experience (UX) and sentiment analysis to improve digital marketing strategies. The report begins with an introduction to GMS and its competitors like Amazon and Overstock, comparing their UX features. It includes a detailed analysis of Google Analytics data, addressing specific questions about user demographics, engagement, device usage, and conversion rates. The analysis incorporates sentiment analysis to understand customer feedback and social media interactions. Key findings reveal areas for improvement in GMS's digital marketing approach, including recommendations based on the data analysis and competitor comparisons, aiming to enhance user engagement and conversion rates. The report concludes with actionable recommendations to improve the digital marketing strategies at the Google Merchandise Store.