Analyzing Google's Operational Management Strategies: A Case Study

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OPERATIONS MANAGEMENT
CASE STUDY OF GOOGLE

Introduction
• Operation management is the administration of the business
practice
• Creates a higher level of efficiency by converting materials
into goods and services (Tanabe, 2017)
• Google taken as the case study for discovering the aspects of
operation management

Approaches to operations management in Google
• Involves different management teams with different goals
• Consists of 10 decision making areas where product directly
relates to the design process (Webb, 2017)
• A holistic approach is undertaken for maintaining efficiency

Approaches to operations management in
Google
• Design of goods and services through quality management
and process design
• Locational strategy for better layout and HR design (Inamori,
2017)
• Proper supply chain management so that inventory is
managed with a proper schedule maintained properly

Value of operation management in Google
• Challenges conventional management through innovation
• Combined engineering skills with expertise human
management capital (Webb, 2017)
• Consists of six principles

Value of operation management in Google
• Dynamic capabilities leading to a continuous change
• People centric approach helping to build an ambidextrous
organization (Liu et al., 2018)
• Systematic operational approach is built through the help of
openness in the organization with various networks that
surrounds it

Importance of operations management in
Google
• Offers a similar type of management traits for carrying on the
operations
• Helps in increasing the overall productivity (Qu, Perkins and
Olsen, 2018)
• Products can be easily aligned with the needs and preference
of the customers

Importance of operations management in
Google
• Heart of any organization for controlling the price level
• Optimum utilization of resources (Tanabe, 2017)
• Helps to manufacture raw materials into finished goods

Role of leaders to improve operational efficiency
• Providing employees with secure and consistent access to
various information
• Creates a VPN for employees who are handling technological
aspects (Hyde et al., 2018)
• Collaboration is made easy for effective business process

Role of managers to improve operational efficiency
• Streamlining communication level with customers
• Reduction of unproductive travel time (Qian et al., 2018)
• Improving employee retention and satisfaction

Conclusion
• Google is prospering with innovation at the
operational level through proper use of the operation
management system
• Have adopted 10 principles which are defining the
various roles of leaders and managers
• Productivity is increased leading to an increase in
profit maximization

Reference
• Archer, C.J., Carey, J.E., Sanders, P.J. and Smith, B.E., International Business
Machines Corp, 2017. Collective operation management in a parallel computer.
U.S. Patent 9,807,131.
• Archer, C.J., Carey, J.E., Sanders, P.J. and Smith, B.E., International Business
Machines Corp, 2017. Collective operation management in a parallel computer.
U.S. Patent 9,571,329.
• Cherchi, P., Baldini, L., Silvini, S. and Gianolio, G., ELECTRO POWER SYSTEMS SpA,
2018. Management of the operation of a system for producing electric power from
hydrogen and hydrogen from electric power. U.S. Patent 9,985,328.
• Hyde, I.I., Joseph, S., Williams, S.E., Xu, Y. and Yudenfriend, H.M., International
Business Machines Corporation, 2018. Input/output operation management in a
device mirror relationship. U.S. Patent Application 13/960,503.
• Inamori, J., Casio Computer Co Ltd, 2017. Operation management apparatus,
operation management method, and computer-readable storage medium. U.S.
Patent Application 15/223,871.