Google's Organizational Culture, Motivation and Communication

This report provides an in-depth analysis of Google's organizational behavior, focusing on its organizational culture, employee motivation strategies, and communication practices. The study begins with an introduction to organizational behavior and highlights Google as a case study, exploring its history and core business. The primary research delves into Google's organizational structure and its cultural elements, including language, customs, and decision-making styles. It incorporates questions and answers to understand employee perspectives on management effectiveness. The report then examines culture, motivation, and communication, defining each element and their significance within the company. Secondary research explores theories of culture, motivation, and communication, including the McWilliams theory and various communication models. It analyzes Google's use of corporate culture to motivate employees and foster innovation, while also discussing different organizational culture models like role, power, person, and task cultures. The report further examines ways to improve organizational effectiveness through transparency, rewards, and collaboration, and analyzes the role of culture on employee motivation and company success. The conclusion summarizes the key findings, emphasizing the importance of communication, organizational culture, and motivation for achieving company goals. The report also includes references to academic sources.

ORGANISATIONAL
BEHAVIOUR

TABLE OF CONTENTS
 INTRODUCTION
 Primary research
1. Organisation
2. Elements of culture
3. Questions and answers
4. Culture, motivation and communication
 Secondary research
1. Theories of culture, motivation and communication
2. Theoretical model of culture
3. Ways of improving organisational effectiveness by culture
4. Role of culture on employee motivation
5. Importance and uses of culture of the company to enhance its success
 REFERENCES

INTRODUCTION
Organizational behavior is the study of human behavior and nature in a
company. Google is an American multinational technology internet industry's
company. It offers excellent internet based services and products in world wide. It
was founded in September 4, 1998 by Larry Page and Sergey Brin. This
company's headquarter is in Amphitheatre Parkway, California. This study will
show about the importance of organizational culture, motivation and
communication as it helps the company in achieving their determined goals.
There are various theories of communication, motivation and cultural that
supports manager of the company to manage and operate in an effective manner

PRIMARY RESEARCH
Organization:
The choose organization for this assignment is Google, it is an American
multinational technology company that are known and specialized in providing
internet related all types of services and products.
Elements of culture:
There are some elements of culture that defines and including them such
as: language, religion, customs, attitudes, decision making styles, way of
processing things and activities towards the boundaries of the self.

CONTINUE
 Questions and answers
 In order to know about the views of each individual and employees about the company
and effectiveness of their management structure, it has been asked various questions
regarding each element of culture that includes

SUMMARY
 From the primary data research and study it can be summarised that Google
company use and focus on corporate culture with the main aim of motivating
employees. It can be said that it uses the best culture and most of the people
say that it should given the award of the best culture because its organisational
culture has various facilities and characteristics like it provides flexibility to its
employees, it also focus on making fun environment by which employee do
not feel stressed and more focus on their work. It is beneficial for both,
employees and employers. So it can be said that there is no need to change
organisational culture and to adopt something new as it is the best corporate
culture.

CULTURE, MOTIVATION AND
COMMUNICATION
 Culture can be define as a social behaviour and a way of life of a particular group of people
that can be identified and determined by their language, cuisine, social habits etc.
 Motivation is the willingness to do all the activities and exert high level of efforts in order
to achieve personal as well as organisational goals. Motivation also plays an important role
in Google company.
 Communication is an exchange of informations, thoughts & ideas from one individual to
other. It can be defined as a process of meaningful interaction among individuals rights

SECONDARY RESEARCH
 Theories of culture, motivation and communication
 Google company also believe that for retaining their employees there is a requirement
of implementing policies of equity and by giving the equal opportunities and equal
treatment they can better motivate them. According to the McWilliams theory of
motivation, Google company motivate their employee to the extent to which their
employees can lead to effective and good perf.ormance

CONTINUE..
 Communication also play a vital role in an organisation as it is the act of transferring
and sharing informations with each other and from one place to another. There are
various theories of communication that can be adopted by the company. Some theories
of communication includes actor network theory, agenda setting theory, cognitive
dissonance theory etc. Actor network theory suggests that all resource whether it is
human and non human both are responsible in influencing the success of an
organisation in this technological world

 Google company' use Corporate culture in which it includes tradition and customs.
The main aim of corporate culture of Google is to motivate their employees for sharing
informations for the main purpose of supporting innovation. It also helps them in
improving communication and developing interpersonal relationship. It culture has
various characteristics and it has been said that Google deserve the best company
culture award

Theoretical model of culture
 Cultural models can be defined as molar organisations of knowledge. Internal structure
of the company consists of a core component that are being filled by the default
values. From the secondary data and research it has been identified that there are
mainly 4 types of organisational culture and model of culture such as role culture,
power culture, person culture & task culture. All types of culture have some strengths
and weaknesses that helps the company to take competitive advantages. It also analyse
its cultural weaknesses and then tries to remove all weaknesses.

Ways of improving organisational effectiveness by culture
 Transparency: Having a culture that values a transparency lead a positive impact on the business and also on
businesses. There are some ways of making the environment and culture transparent. On of the best way that
the company can adopt for improving workplace culture is to develop open communication channel for
everyone in Google company.
 Reward: The other main important key for improving organisational culture is to reward and
recognize employees in front of other employees and in public. It leads various benefits as it motivates
employees towards fulfilling the work and also increase organisational efficiency.
 Collaboration: It is also a big key and method of improving the company's efficiency by culture.
The main aim of improving communication methods and investing in communication is to make employees
comfortable with collaborative work. Team work helps the company in achieving the same purpose.