Report on Google Pixel 2: Marketing Strategies, Innovation & Impact

This report delves into the marketing strategies employed by Google for the launch of the Pixel 2 smartphone. It emphasizes the consumer-oriented approach and how the phone's features, such as the 4 GB RAM, camera support, and battery backup, cater to diverse user needs. The report also highlights the importance of software updates for usability and security measures implemented to protect user data. Furthermore, it discusses how Google's innovation-driven marketing campaign helps differentiate the Pixel 2 from competitors, enabling the company to adapt to evolving consumer demands and maintain a competitive edge in the market. This document is available on Desklib, where students can find a wide array of solved assignments and past papers.

Running head: NEW PRODUCT IN THE MARKET
NEW PRODUCT IN THE MARKET
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1NEW PRODUCT IN THE MARKET
Source Citation:
“Google Pixel 2” Digit, 27 Oct. 2017. Computer Database, go.galegroup.com/ps/i.do?
p=CDB&sw=w&u=txshracd2531&v=2.1&id=GALA%7CA511822827&it=r&asid=3ee9
4b2cd655bd3cc93bec6167cb3c10.
Accessed 21 Nov. 2017
The development of the new product in the market is based on the different psychologies
of the people. The organizations have undertaken the initiative to adhere to the needs and
requirements of the consumers. The consumer-oriented approach of the companies has helped in
the wide growth of the organizations largely. The discussion that follows will be concentrating
on the new product launch that is being undertaken by Google and thereby undertake the
evaluation of then product in the market. The design of the smart phones that are being presented
by Google is based on the different requirements of the people. It was launched on 27th of
October 2017, and has brought about revolutionary changes in the systems. The most important
step that is being undertaken by the units is based on the requirements of the consumers and the
variety of the cultures and heritage. The features of the phone correlate and adjust to the varied
needs and requirements of the people and thereby the company has undertaken significant
improvements in the system that is being introduced in the android.

2NEW PRODUCT IN THE MARKET
The phone is providing the consumers with a support of a 4 GB ram and other external
facilities that helps in taking care of the varied requirements of the consumers. The most
important phenomenon that is being undertaken by the organization is based on the requirements
of the people. The product also offers the consumers with a camera support for the various usage
as per the requirements. it aims at helping the people in having a good photography experience
with a reliable battery backup. The features of the phone have helped in elevating the experience
of the consumers of the usage of a smart phone.
The most important step that is being undertaken by the organization is based on the
acquisition of the requirements of the people. The thin feature of the phone helps in the proper
utilization. It helps in undertaking the steps regarding the fast access and the proper usability.
The hardware and the software that is being used in the phones have enabled the proper usage of
the phone. It also provides the consumers with a guarantee over the issues in the hardware and
the software that the consumers might face at the term stated by the organization. the most
important consideration that is being undertaken by the organization is to fulfill the requirements
of the people and thereby take steps to improve the utilities and bring in modification sin the
software that is being used in the phones. The usability of the phones depends on the software
updates that are being available and thereby it affects the smooth functioning of the phones. The
most important step that is being undertaken by the organization is based on the requirements of
the organization to bring in improvements in their market. On the other hand, the company has
undertaken the measures in order to maintain the security of the contents. Moreover, the
company has also undertaken steps to safeguard the information safe away from the hackers
through certain software. It thereby makes the product reliable for the people. The marketing
strategy that is being undertaken by the organization is based on the innovation that is being

3NEW PRODUCT IN THE MARKET
undertaken by the organization. The innovation helps the concerned company in undertaking a
successful marketing campaign. It helps in determining the basic differences between the
different competitors in the market.
The product of the company is being manufactured based on the steady change in the
demand of the consumers and therefore, the continuous innovations undertaken by Google have
helped the organization in coping up with the market competition. The market competition
determines the market structure of the organization. Therefore, the steps that are being
undertaken by the company affirm the growth in the market of the organization.

4NEW PRODUCT IN THE MARKET
Reference
“Google Pixel 2” Digit, 27 Oct. 2017. Computer Database, go.galegroup.com/ps/i.do?
p=CDB&sw=w&u=txshracd2531&v=2.1&id=GALA%7CA511822827&it=r&asid=3ee9
4b2cd655bd3cc93bec6167cb3c10.
Accessed 21 Nov. 2017