This presentation provides an overview of the marketing mix strategies employed by Google for its Pixel phones. It delves into the product aspects, highlighting features like the camera, Android OS, and design elements. The presentation also analyzes pricing strategies, including penetration and skimming approaches, and examines distribution channels, such as retail outlets, pop-up shops, and online stores. Furthermore, it explores promotional activities, including social media campaigns and discounts, and discusses partnerships with companies like B2X. The presentation also touches upon the importance of people, processes, and physical evidence in Google's marketing approach, ultimately concluding that Google Pixel phones have high demand due to reasonable pricing, good infrastructure, innovative ideas, and promotional codes. The presentation includes a list of references.
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