This presentation explores how Google has transformed in response to major external events like COVID-19 and Brexit. It outlines the aims and objectives of the research, detailing the qualitative research methods, inductive approach, and interpretivism philosophy used. Findings from a survey of 50 Google employees reveal insights into the impact of Brexit on the company's capital, the adoption of work-from-home policies during the pandemic, and the role of innovation and technology as opportunities. The presentation also identifies challenges faced in developing strategies to cope with external events, such as a lack of direction and vision. Recommendations include implementing training and development programs, developing effective marketing strategies, and utilizing PESTLE analysis to mitigate the impact of external events on business operations. The study concludes that companies must adapt their structures and workplaces to these changes, highlighting the importance of innovation and technology for sustained success.
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