Marketing Report: Google's Push the Envelope Strategy

This report delves into Google's 'push the envelope' marketing strategies, examining their impact on society and information gathering. It begins with an introduction to push and pull strategies, then investigates the background, aim, and objectives of the research, as well as the rationale for the study. A literature review explores the concept of 'push the envelope,' its impact on society, and methods for gathering information and advertising. The research methodology outlines primary and secondary data collection methods, including surveys and analysis of online resources. The data analysis section presents findings from surveys, highlighting both positive and negative aspects of Google's services. The report concludes with recommendations based on the analysis, offering insights into the effectiveness of Google's marketing tactics and their implications for society. The report also emphasizes the need for organizations to provide strict security on personal identifications of an individual as well improving efficiencies of search engine and different networking sites effectively. This analysis is crucial for understanding the evolving landscape of digital marketing and its societal consequences.

Research Paper
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Table of Contents
TITLE..............................................................................................................................................3
INTRODUCTION...........................................................................................................................3
Background..................................................................................................................................3
Aim of the research......................................................................................................................3
Objectives of the report................................................................................................................3
Rationale of the study..................................................................................................................4
LITERATURE REVIEW................................................................................................................4
RESEARCH METHODOLOGY.....................................................................................................7
DATA ANALYSIS..........................................................................................................................7
CONCLUSION................................................................................................................................9
RECOMMENDATION...................................................................................................................9
REFERENCE.................................................................................................................................10
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TITLE
Impact of 'push the envelope strategies' on society for gathering information: A case
study on Google.
INTRODUCTION
Marketing approach is composition of different terms related to product qualities and
maintaining its reputation in market for long time period. For advertising and attracting
customers towards goods and services provided by entity. However, manager uses different
strategies for attracting people through push and pull strategies. Under which, for push strategy,
advertising is done for pushing and forcing to customers for purchasing goods while through pull
strategy, products are prepared according customer choice regarding fulfilling their requirements.
In addition to this, excess of limit and going beyond it is considered as 'push the envelope
strategy'. It has both aspects as positive and negative for society related to gathering information
and advertising product services. The study is related to presenting this strategy for Google and
its advertisement manner. Thus, different aspects of this push the envelop term through this
research project.
Background
In accordance to this, basic concept including significance and limitations of push the
envelop can be expressed that affects society and its interest for effectiveness of Google. It is
multinational technology company provides internet related services to million people
worldwide. The number of employees who work for the organization and for providing its
services are at large scale. Including this, through this assignment, different research methods for
conducting research and critical evaluation on this strategy can be introduced. However, various
approaches to cross the limit of pushing customers is to be described (Andrews and Hampel,
2015). Thus, learners are able to understand positive and negative terms of push the envelop
strategy though this report.
Aim of the research
To understand push the envelop strategies for gathering information from Google.
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Objectives of the report
Several objectives are set for gaining information and advertising internet services can be
explained as:-
 To conduct research for gaining different aspects of push the envelop strategy.
 To recognize impact of exceed the push strategy on society.
 To understand analyses of push the envelop affect on product qualities and services
provided by Google.
 To express adequate information gathering source for conducting effective research.
Rationale of the study
The report is significant for analyzing impact of push strategies for collecting information
on society and their opinions for organization's internet as well computer hardware and software
services. However, different research methods and adequate rationale way for advertising and
getting information is to be introduced through this assignment. Including this, concept of push
the envelop and its various strategies are to be expressed that affects on society and services
provided by Google (Gale and et.al., 2013). In this regard, manner for getting information and
various sources can be described that is related with research methods and analysis on customer
attitude towards strategies used by organization for advertising and getting information through
several internet browsers. However, search engine aspects can be presented for effective internet
services through this report (Goodman and et.al., 2013).
LITERATURE REVIEW
Concept of push the envelop
According to Huang and et.al., (2013) push the envelop strategy is traditional approach
for collecting information and advertising products to selling products. However, it is useful for
gaining actual position of product services and organization in market. It is considered that the
manner for conducting research relating to recognizing customers' views can be effective through
applying push approach. It is related to using tools for attracting people and pushing them for
getting information regarding services provided by entity. In accordance to this, it is estimated
that by using exceed the pushing approach for encouraging them for demand the goods provided
by company. Therefore, push the envelop strategy is quite effective for attracting people at high
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level that is helpful to emerge positive attitude towards services. It influences productivity and
profitability of organization that affects further operations.
Kuntz and et.al., (2013) argues that crossing the limit for advertising services affects
negatively on personal information and privacy of people. However, through social media
networking, for promoting services, privacy and security can be affect negatively by tracking
them. In this regard, it can be understood through critical evaluation that push the envelop
approach is undisciplined regarding disclosing privacy and also society's interest towards
services get flows negatively for internet access and so on. It is an undisciplined approach that is
related with hiking the restricted sites. Along with this, fear for unlocking restricted sites repulses
society for using internet and sharing privacy on personal portals. Apart from this, adults and
youngsters of society get impacted through watching videos on YouTube who are not considers
as against the nation's effectiveness. It disturbs society and country's culture for accessing
internet efficiently.
Impact of push the envelop on society
As per the point of views of Landt and Melville, (2013) push the envelop approach
affects different factors of organization and services provided by it. In this regard, well mannered
advertisement and source of gathering information attracts society also emerges their positive
views for taking advantage of services provided by entity. Including this, excess of
advertisement and pushing customers for using services provided by organization impacts on
demand and supply for transacting business operations. However, demand for particular product
interrelated with market position and its efficiency at high level to maintain its good reputation in
market for long term effectiveness. In addition to this, it enhances society's awareness with
services provided by entity and different positive outcomes are obtained for effectiveness of
customer loyalty towards product qualities and attracting them at high level.
On the contrary to this, Lazarus and et.al., (2014) claims that going across crossing the
limit for advertisement and getting information depend on society's perception. Including this,
fear of disclosing an individual's identity is occurred for sharing details and accessing internet.
However, it is difficult to trust on social networking sites completely because of undisciplined
advertisement process. There is also risk for unlocking restricted sites and providing all
information of company or any entity on search engine sites. In accordance to this, there are
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several kinds of risks obtained for getting information through internet and trying on getting deep
knowledge of an individual related to work and its relationship status. In addition to this, it is
risky to pushing customers over the limit for building for society's trust for services.
Adequate manner for gathering information and advertising services
There are several kinds of methods used for advertisement and gathering information to
analyze customers' views on product qualities and services. For instance; conducting survey,
face to face interview, using social media networking as Facebook, Twitter, Email and so on. I n
opinion of O'Leary, (2013) through push the envelop strategy, crossing the discipline for
conducting research related to gathering information and advertising for services provided by
company attracts society at high level. In this process, pushing customers for taking advantages
of organization's services is effective to enhance demand and profitability. However, it is
required to following on proper steps for gathering information related collecting data in
systematic manner as well advertising for attracting society at large scale. Including this,
providing information related to organization's quality services and improving its advertising
manner. Moreover, proper method for promoting services provided by entity. Thus, it is needed
for manager to following on all instructions and efficient techniques for adverting goods and
collecting information in adequate manner.
Ricciardi and et,al,, (2015) argues that using social networking sites in ineffective ways is
difficult for advertising and getting information to analyze customers' views on product services
provided by organization. In this regard, too much pushing customers for collecting information
and promoting goods affects efficiency and effectiveness of company. Including this, due to
variances in people attitude and perception, different views and opinions are gained for
organization's performance. Besides this, by creating misuse for search engine and social
networking sites, unblocking restricted sites and disclosing personal identities of any entity and
individual is difficult to maintain personal identifications and keeping secrets. However, there is
negative impact occurs on society for misusing social engine and networking sites for
communication of information. Along with this, youngsters of the country attracted towards
negativity and different approaches of search engines and advertising goods. Thus, it is needed
for organization to provide strict security on personal identifications of an individual as well
improving efficiencies of search engine and different networking sites effectively.
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RESEARCH METHODOLOGY
Research is conducted through different methods at primary and secondary level. In this
regard, for primary data collection, methods applied as conducting survey, face to face interview
and door to door asking questions regarding quality services of Google as quantitative approach
(Speight and et.al., 2016). Where, research is conducted in qualitative manner through analyzing
customers' views, opinions and perceptions. While, on the other hand, for secondary data
collection, information are gathered through ready and prepared materials just as newspaper,
articles, social networking sites, government publications etc. However, research is conducted
through both methods as primary and secondary effectively that presents actual position of
organization and generates varieties of ideas for further implementations and preparing strategies
on the basis of collected data.
In this present research, analyst selects 20 respondents and further presents society's
views on push the envelop strategy for gathering information and advertising manner. Including
this, both positive and negative aspects of Google services and its data collection manner is
gained through this process. Moreover, different ideas are created for security of search engine
and aware society with positive aspects of Google (Google, 2016). Including this, quality
services and strategies are required to be followed on for social networking sites effectiveness as
well making decisions for adequate and relevant data collection. However, for advertising and
promoting services provided by organization is to be promoted at high level. Thus, by applying
research methods, society's views ca be gained through conducting research efficiently.
However, different tools can be applied for securing data collections and advertising at high
level. Hence, research methods includes various methods for conducting research and making
decisions for effective Google services as well advertising efficiently.
DATA ANALYSIS
By conducting survey through selecting 20 respondents, different views and opinions are
gained in varieties. In this regard, positive and negative both aspects are introduced on Google
services' usefulness and limitations. Including this, at positive site, it is the most helpful search
engine for accessing internet regarding computer hardware and software services (Andrews and
Hampel, 2015). However, various information, name, meanings, concepts and positive as well
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negative aspects are presented through this analysis. Moreover, it is valuable for aware society
with google services and its positive aspects. Besides this, positiveness of Google is quite
effective for overall growth and also gaining different information of several countries, their
social systems, cultures, languages and so on. Apart from this, now-a-days, google services also
provides better communication services through video conferencing, social networking sites and
so on. However, Facebook, Twitter, YouTube, Email are liable for exchanging information and
gaining deep knowledge of different countries and various costumes worldwide. In addition to
this, value of proper internet access and different sites are gained through this process system for
increasing efficiencies and providing things and knowledge related to any aspect easy and
convenient manner. In this regard, various opinions are gained that attracts and repulses society
for Google services and its push the envelop strategy in respect of gathering information and
advertising efficiently.
At most, it is analyzed that society and people have positive views on services provided
by Google. In addition to this, it is considered as key need for an individual now-a-days to gain
any kind of knowledge relating to analyzing any nation and its particular costumes, as well
geography, ant business organization's performance and so on. Selected respondents expresses
their views on services of search engine and various social networking sites. In this regard,
various tools and systems are gained for acquiring knowledge and using google services. Thus,
push the envelop strategy is quite effective and also requires some tools to be followed on for its
effectiveness as well making personal identity as secured as possible (Kuntz and et.al., 2013). It
is also needed for presenting positive aspects and motivating factors for an individual's welfare
that affects development of all countries in entire world. On the basis of this analysis, it can be
forecast that in future time society's this positive attitude will be maintained and sustained for
using search engines and internet accesses for long time periodicity. Including this, several
aspects are gained that is useful for following on all instructions and different tools for
identifying actual performance as well collecting ideas for better quality services for any entity.
Hence, strategy to pushing customers for getting information and advertising is useful for search
engine and enhancing social awareness and identifying all aspects worldwide (O'Leary, 2013).
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CONCLUSION
The report is concluded that research project is essential for conducting research and
analyzing different views of people regarding pushing the envelop strategy impact on society.
However, performance of Google and its services is provided through this assignment. Including
this, various aspects of Google and its various positive as well negative aspects are described for
collecting information. However, importance of push the envelop strategy is presented through
this assignment that affects search engines and effectiveness of social networking sites.
Including this, research methods and role model of survey method is understood for getting
information and advertising services effectively. In addition to this, it is analyzed that search
engines and social networking sites are useful for gaining deep knowledge regarding all aspects
and various tools of any nations' systems. Moreover, several kinds of ideas are gained through
this research for better quality services. Thus, through this report, different aspects of getting
information for analyzing society's views on push the envelop strategy.
RECOMMENDATION
The research project concludes positive aspects of push the envelop strategy for getting
information for gaining their views and ideas as well advertising for search engine. However, it
is needed for any organization to analyze its actual performance and further making decisions for
better quality services to aware society with positive impacts of search engines. Including this, it
is required for any individual to taking advantages of better Google services including internet
access and computer software as well hardware. Thus, different ideas are to be implemented for
attracting customers at high level for promoting positive aspects of Google services and
developing excess of use of Google services and spreading its services at high level. It should be
followed on all prepared strategies and different tools for effective search engines and improving
positiveness of social networking sites efficiently.
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Online
Google. 2016. [online]. Available through: <www.google.co.uk.in>. [Accessed on; 25th May
2017].
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