Comprehensive Analysis of Google Inc.: Strategies and SWOT Analysis

This report provides a comprehensive analysis of Google Inc., a multinational technology company. It begins with an introduction summarizing Google's internet-based services and products, emphasizing its role as a leading search engine and provider of online software. The report then explores Google's customer base, highlighting its global reach and diverse user demographics. It delves into Google's mission, core values, and vision, outlining its commitment to organizing information and making it accessible. The analysis further examines Google's corporate-level strategies, including stability and growth strategies, and its business-level strategies focused on enhancing user experience. A SWOT analysis identifies Google's strengths (global brand, market share), weaknesses (privacy policies, advertising dependence), opportunities (wearable market, Android integration), and threats (competition, legal trials). The report concludes by summarizing the key findings and emphasizing Google's leadership in the tech industry.

Running head: GOOGLE ANALYSIS
GOOGLE ANALYSIS
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Introduction – Summary of the organization
Google Inc. is a multinational business organization, which develops and offers wide
range of internet based services and products. The business organization is world famous and is
considered to be one of the biggest search engines in internet. Google Inc. processes billion
searches. Google Inc. also provides various online software’s for its consumers such as Gmail
software, other social networking tools such as Google buzz and Orkut. There are other desktop
applications as well as such as Google Chrome and Picasa photo organizations as well as Google
talk applications (Bock, 2015). The business organization mainly focuses on technology and
innovation and enables the users to gain information with ease and accuracy. The purpose of this
essay is to analysis Google Inc. the products and services offered by the business organizations.
It determines the mission and core values of the business organizations and its vision. It analyzes
the corporate level strategies and business level strategies of the business organizations. Further,
it formulates the strengths, weakness, opportunity, and threats of the business organization.
Lastly, it sums up the main points and concludes the report.
Customer base
Google Inc. is considered to be an internet giant with around eight billion customers all
across the globe. In today’s business environment, almost all the consumers around the globe are
customers of Google Inc (Bock, 2015). The business organizations offered varied range of
products and services having its own target market. As per research, it has been identified that
60% of total internet searches are being owned by Google Inc. Therefore, the company does not
have a specific group of target consumers or locations. The company has highly diverse users all
across the globe. The Google search engine can be delivered in more than 80 different languages

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(Gurley et al., 2015). As mentioned earlier, the company has highly diverse markets and users.
The consumers required access to information is the customers of Google. Mainly the upper
class and middle income group consumers are target customers of Google. The company has
around 80% of smartphone penetration as compared 58% of yahoo users and 65% Bing users
(Gurley et al., 2015). The products and services are being users by the student segment that is the
undergraduates and the graduates. The business minded professionals and other organizations are
also customers of Google. Google is a global market leader with diverse target customers.
Mission and core values of Google Inc
The mission statement of Google is to organize the world information and make its easily
available to the consumers (Google - About. 2020). The business organization is one of the most
successful businesses with strategic approach and organizes information for the consumers
(Laratro, 2013). The information provided by Google is easier and better structured thereby
making it more accessible and useful for the consumers. The characteristics of the mission
statement of Google is sharing information, new ideas, and global access to information and
boosting business organizations. The mission of the company is to provide stable platform for
the companies in order to disseminate their content (Lazer et al., 2014). The core value of the
business organization is technology and innovation. Innovation is the lifeblood of the business
organizations (Google - About. 2020). They believe in customer trust and user loyalty every day.
One of the core values of Google is to make money without doing evil. There are abundant
information available on the internet and ‘great just isn’t good enough’ (Lazer et al., 2014). They
have long list of values which drives overall operations of the business organizations. They
mainly focus on the importance of the user. The attitude of Google is that there is always a room
for growth and development (Google - About. 2020).

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Vision of Google Inc
The vision statement of the business organization is to provide access to information to
the entire world in just one click. The vision statement of the business organization is to provide
easy and speedy access to information. The predictive elements are incorporated within the
search engine illustrates the meaning of “just one click” (Google - About. 2020). The users or the
customers of the business organization are able to get information exactly what they are
searching for. The vision statement of Google is a reflection of the company’s core values. The
vision statement has two main components that is ‘access to world’s information’ and ‘in one
click’ (Google - About. 2020). The concept lies in the fact that the customers can gain
information and data from any corner of the world in an open access platform (Mangold, 2018).
Google has designed a system by which they can ensure that there are fewer complications while
searching for specific information as per the needs and requirements of the customers.
Corporate level strategies of Google Inc
There are mainly five types of corporate level strategies that is stability, growth,
retrenchment, combination and stability strategies of the business organization. Google
implements a stability strategy and ensures steady growth and development in the business
organizations (Preis, Moat & Stanley, 2013). The strategy of the business organization mainly
focuses on the resources and develops competitive advantage in the market. For its growth
strategy, the business organization has opted for sustainable growth strategy, to ensure that the
business continues to grow and expand. Google implements a retrenchment strategy when the
company’s survival is at stake, such as the turnover strategy, liquidation strategy and
disinvestment strategy. The company also implements a combination strategy that is a

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combination of stability, growth, and retrenchment in a sequential manner (Preis, Moat &
Stanley, 2013). This strategy is considered to be highly essential in this dynamic and ever
changing business environment.
Business level strategies of Google Inc
The core business strategy of Google is enriching the user experience by offering simple
operating system and clear homepage. Improvement and better service offering is the core
business strategy of the business organizations (Google - About. 2020). The company believes in
continuous improvement, they operate in such as manner so as to ensure betterment and
improvement in their service offerings (Quick & Choo 2014). They prioritize speed in the
business organization. They believe is providing the services fasters and ensures that the business
organizations leave the page faster. It is believed that Google Chrome is one of the fastest
browsers available to meet the needs and demands of the consumers. Google implements a
democratic approach and depends on various individuals providing contents on their websites
(Schmidt & Rosenberg, 2014). They have an open source software development known for its
innovations and highly qualified professional programmers. The company also believes in
making legal money by enables users to post their ads with the help of Ad Words and Ad sense
program. The strategy of the business organization is to provide never ending information to the
consumers. The need for information is superior and is available on various languages in
different countries (Steiber, 2014). Further, the company uses generic business level strategies
such as differentiation strategy for the strong and wide consumers.

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SWOT analysis
Strengths Weakness
 Globally recognized brand – Google
has a global presence and visibility,
which is one of the biggest strength of
the business organizations.
 Diverse market share- The business
organization has over 90% of market
share in global search engine market
(Quick & Choo 2014).
 Top search engine – It stands to be
92.71 % of search queries conducted in
various search engine providers (Quick
& Choo 2014).
 High revenue – The company has a
huge revenue of around 65 million
(2017) and gained multiple partnership
with several websites to ensure its
growth.
 Privacy policies- The Company has
weak privacy policy and it has been
slammed by many experts. It faces
various allegations due to privacy
policies (Steiber, 2014).
 Majority of the income is from online
advertising – The Company is over
dependent on advertisements. 86% of
total revenue of the business
organization comes from the
advertisements.
 Credibility of available information –
The information provided on the
websites and WebPages are not verified
of its genuinity and reliability.
Therefore, it is one of the biggest
weaknesses of Google (Quick & Choo
2014).
Opportunity Threats

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 Wearable market – The Company has
acquired $ 2.1 billion in order to
compete with Apple and Samsung in
the increasing trends of wearable’s
industry (Mangold, 2018).
 Integration of Android capabilities – It
is an opportunity for the business
organization to provide noticeable
efforts in the Android operating system.
 Strategic acquisitions – The largest
acquisitions of Google with Motorola
and other companies is an added
opportunity for the company to excel.
 Increase in Mobile advertising market –
This is also an opportunity for Google
as it focuses on innovation and
improvement.
 Stiff competition from Facebook in
social media
 Competition faced from Bing in search
sector
 Competition faced from Amazon and
Apple in Android and phone sector
 Legal trials – The Company has been
involved in various anti-trust
controversies which can threaten the
organization (Mangold, 2018).
Conclusion
Therefore, from the above analysis, it can be concluded that Google is one of the most
recognized business organizations in the entire globe. The company has a global presence and
visibility in the global market. The company is in a leadership position with 90% market share in

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the social search engine industry. The report has determined the core values, mission and vision
statement of the business organizations. It has determined the strengths, weakness, opportunity,
and threats of Google.

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References
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DC: U.S. Patent and Trademark Office.
Laratro, J. (2013). Google Analytics-A Practical Guide to Implementation. White paper by
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Schmidt, E., & Rosenberg, J. (2014). How google works. Hachette UK.
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