Strategic Analysis: Google's Innovation and Market Dominance

This report provides an analysis of Google's strategic management, focusing on their innovation strategies and competitive advantages. It explores how Google's approach to innovation, including employee empowerment and a focus on customer needs, has led to market dominance and global expansion. The report examines Google's position in the business lifecycle, highlighting their expansion and maturity phases, and discusses the threats posed by competitors. The paper also references Google's use of innovation techniques and the development of products like the Google Pixel. The conclusion emphasizes Google's success in the industry and suggests potential for further market expansion. References include Google's official website and academic sources discussing innovation management.

Running head: STRATEGIC MANAGEMENT
Strategic Management
Name of the Student
Name of the University
Author Note

1STRATEGIC MANAGEMENT
Introduction
The following paper is about the inventing new processes for innovation and gaining the
competitive advantage over the competitors. The question of the innovation process is one of the
most important aspects in this paper since the chosen organization is Google ("About Us |
Google", 2017).
Innovation
This company is the global leading search engine and it has expanded throughout the
world in almost every country and available in most of the languages. The innovation techniques
of this company have been fairly super class and they have gone way ahead of their competitors
in the recent past. The management of the organization has been very serious about the
innovation techniques since they aim to be ten times better than their competitors.
They have focused on their innovation techniques as they have adopted some strategies to
look upon (Ahmed & Shepherd, 2012). They believe that motivation for innovation can come
from anywhere and they focus on their users. They tend to prioritize what the customers want
form the. Their new smart phone Google Pixel has been reigning supreme in its target market.
They allow their employees to indulge in 20% of their working times to their favorite things
other than core organizational objectives. They also believe that if they are trying, failure will
come at one stage and they have to overcome it. So, they are trying their best ("About Us |
Google", 2017).
Lifecycle
Out of the seven stages in the business lifecycle they fall into between the fifth and sixth
stage i.e. expansion and maturity. They have expanded through the world but the emergence of
other competitors in this industry is still a threat to them. They aim to dominate the market
supremely (Ahmed & Shepherd, 2012).
Conclusion
The conclusion can be drawn that Google’s innovative power has led them to be the
global leaders in the industry and they have many products under their belt that cater to the basic
needs of the customers. They can try to expand more and dominate the market positively.

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References
About Us | Google. (2017). Google.com. Retrieved 30 August 2017, from
https://www.google.com/intl/en/about/
Ahmed, P., & Shepherd, C. (2012). Innovation management. Pearson Higher Ed.