Analysis of Google's Talent Management Strategies and Initiatives

This project investigates the talent management strategies employed by Google, aiming to determine new initiatives and innovative approaches used to achieve a strategic approach to talent management. The report begins with an introduction outlining the project's aim, objectives, and plan, followed by a detailed project plan including cost analysis, scope definition, and timelines. The methodology includes both primary research through questionnaires administered to Google employees and secondary research via literature review. The findings are presented with data interpretation, analyzing employee responses on topics such as talent management strategies, initiatives, challenges faced, and suggestions for improvement. The project concludes with recommendations, an evaluation of the research, and a conclusion summarizing the key findings. Appendices include the questionnaire and project logbook. The research highlights the importance of initiatives like encouraging high-performance standards and providing proper training for employee retention and productivity. Challenges such as lack of leadership and conflicts are also addressed, along with suggestions for enhancing talent management strategies within Google.

A Successful Business
Project

Contents
Project title: ‘What are the types of new initiatives and innovative ways of working do
companies put in place to achieve a strategic approach to talent management?’............................3
INTRODUCTION...........................................................................................................................3
Project aim.......................................................................................................................................3
Project objectives.............................................................................................................................3
Project plan......................................................................................................................................3
Gantt chart...................................................................................................................................5
Work breaks down structure........................................................................................................5
Small scale research.........................................................................................................................5
Questionnaire...................................................................................................................................6
Data and interpretation....................................................................................................................7
Recommendation...........................................................................................................................12
Evaluation......................................................................................................................................13
CONCLUSION..............................................................................................................................13
Performance Review......................................................................................................................13
REFERENCES..............................................................................................................................16
Appendix........................................................................................................................................17
Questionnaire.................................................................................................................................17
Project log book.............................................................................................................................18

Project title: ‘What are the types of new initiatives and innovative ways of
working do companies put in place to achieve a strategic approach to talent
management?’
INTRODUCTION
The project aims at determining the types of new initiative and innovative ways of working
did company do in place to achieve talent management objectives (Scavarda, and et.al., 2019).
Talent management is the process of retaining and increasing productivity of the employees for
long time so that there could be reduction in employee’s turnover rate. The organisation which is
taken in this report is Google. This report covers project aims and objectives and project plan.
Then it includes small scale research, then there is a data interpretation and recommendation and
conclusion made for the resaerch.
Project aim
“To determine the types of new initiatives and innovative ways of working did company do
in place to achieve strategic approach to talent management.” A case study on Google.
Project objectives
 To analyse the role of talent management strategies used in the organisation.
 To determine the initiatives and innovative ways used by Google to achieve strategic
approach to talent management.
 To examine various challenges faced by Google while applying talent management
strategies to the employees.
Project plan
Project management plan is the plan which is most essential for the companies to achieve
their project aims and objectives (Canals, and Heukamp, 2020). A Well organised plan
determines the successful completion of the project. It is a type of document that is to be
developed in order to organised particular manner of project. It consists of various stages that is
initiation, planning, monitoring, controlling. There are some of the elements which are
considered in project management plan these are discussed below:

Project aim: “To determine the types of new initiatives and innovative ways of working did
company do in place to achieve strategic approach to talent management.” A case study on
Google.
Cost: Cost is the first element of a project management plan is it is directly linked with
investigator who is going to accomplish project report and project aims and objectives in
effective manner. In this given report investigator is going to spend costing near about £550
amount at primary level. On the other hand, the investigator is spending £200 amount in the
secondary research. So, it is most important to determine the overall budget plan in order to
conduct this research.
Scope: Here in the report, the scope is referred to as formative with respect to the specific
concept related to the project in terms of delivery, mission and functionality (Dundon, and
Rafferty, 2018). Here, the overall project plan is oriented towards the talent management process
to help the Google company recall its best staffs for a long time in the company. This will help
the company take benefit of the best employees to reduce company turnover.
Time: In this report, the time is taken to complete the project plan is decided by the
investigator. For that proper schedule is maintained through Gantt chart and WPS. The
timeframe must made by investigator to complete this research. It is about 11 weeks to complete
this research project and each and every task.
Quality: Qualities to be maintained by investigators so that true and accurate results can be
identified. The secondary form of research is used being collected through literature review and
books and journals and primary research is carried out through a survey in which 25 respondents
of Google company is going to filled that questionnaire form.
Communication: The communication channel must be strong in order to conduct this
research in this both written and oral communication is being used by investigator to collect data
and information. in this researcher is doing written communication through literature review and
practical information can be collected through employees filled responses.
Risk: Risk is decided for every project. It is the major part for completion of the project. It is
associated with financial resources, lack of interest of people and lack of gaining accurate
information (Holbeche, 2018). These risks can be associated with this research report so these
should be considered in my mind by investigator

Resources: The resources which are being used in this report is pen, paper, time and
responses as well as. These are some of the resources are used for execution of this research plan
and completing of this project plan and achieving research objectives and aims.
Gantt chart
Gantt chart is referring to the management tool that can help in making in effective
planning and scheduling of the research report having all sizes. It is mainly related to
management timeline and task which are being related to the different topics of the project. All
these are related to the project scope and changes that are being maintained for the success. Gantt
chart make use of bar, charts, tables and diagrams so that it can execute project and capacities
like organising, executing and controlling of the activities that is being performed by
investigator.
Work breaks down structure
WBS is the structure that helps the investigator in completing of the project. It is a
construction that helps a company in dividing various activities into various exercises so that it
can become schedule or time table (Kiron, and Spindel, 2019). This helps organisation in dealing
with day to day activities and assignments which they have to perform well conducting this
research. Also, this helps in finishing the work on time according to the decided schedule. It
includes cost, risk and resources that are being used by investigator to collect data and
information about a particular topic.
Small scale research
Research methodology consists of various instruments and methods that are being used by
investigator to collect data and information about a particular topic. By having these strategies
investigator will be able to gather accurate and reliable data and information. list of these is
discussed below:
Primary method: Primary method is being used in this research report to collect data and
information through numerical surveys that is through tables and graphs and charts. It helps the
investigator in collecting reliable and valuable data.
Secondary method: Secondary information is collected through literature review that is
through books and journals and it is taken information from other authors. This is a less costly as
compared to primary method so this is being used by investigator.

Qualitative research: Qualitative research is collected through books and journals. Also,
investigators collecting information through different writers to get in depth knowledge of talent
management strategies.
Quantitative research: Quantitative research is a numerical research which is collected
through tables and graphs (Lee, and et.al., 2018). It is collected by investigator through
questionnaire survey in this research on the respondents are employees of Google.
Sampling: Sampling is the method of selecting a sample from large number of populations.
In this project sample size, which is taken is 25 members from Google company.
Questionnaire
Q1. Did you know about the strategies used in Google to enhance employees
to retain in the organisation for long run?
Frequency
a. Yes 15
b. No 5
c. Can’t say 5
Q2. According to you, what initiatives are being used by Google to enhance
employee’s performance.
Frequency
a. Encouraging high performance standards 15
b. Focusing on employee’s experience 10
Q3. According to you, did you think company is using talent management
strategies very effectively?
Frequency
a. Yes 17
b. No 8
Q4. What can be the ways company is using to retain employees for long run
in the organisation and increasing their productivity?
Frequency
a. Providing proper training and development methods 10
b. Recognising and rewarding 10
c. Proper growth and opportunities 5
Q5. According to you what challenges can be faced by Google while making
use of talent management approaches?
Frequency

a. Lack of leadership 10
b. Increasing in employee’s turnover rate 5
c. Increasing conflicts among people 10
Q6. What suggestion can you give for company to make more effective their
talent management strategies.
Frequency
a. Rewards and appreciation to the employees being provided 12
b. Bring healthy culture 13
Data and interpretation
Theme 1 strategies used in Google
Q1. Did you know about the strategies used in Google to enhance employees
to retain in the organisation for long run?
Frequency
a. Yes 15
b. No 5
c. Can’t say 5
Interpretation
From the above it is analysed that this research is conducted between 25 respondents of the
company Google (Lorquet, Orianne, and Pichault, 2018). Out of those 25 respondents 15 says
that they know about strategies used in Google to enhance employees to retain in the

organisation for long run. Five people says that no they did not know about the strategies using
Google to enhance employee’s performance and another five paper says that don't know about
this statement.
Theme 2 initiatives taken by Google to enhance employee’s performance
Q2. According to you, what initiatives are being used by Google to enhance
employee’s performance.
Frequency
a. Encouraging high performance standards 15
b. Focusing on employee’s experience 10
Interpretation
From the above graph it is being analysed that out of 25 respondents 15 says that the initiative
that is used by Google to enhance employee’s performance is encouraging high performance
standards then another 10 people says that focusing on employee’s experience is the initiative
used by Google to enhance employee’s performance in the organisation so that they can retain
for long time.
Theme 3 Effectively using of talent management strategies
Q3. According to you, did you think company is using talent management
strategies very effectively?
Frequency
a. Yes 17

b. No 8
Interpretation
According to the above graph it is analysed that out of 25 employees, 17 says that yes Google
company is using talent management strategies very effectively (Margolin, and Melnikov, 2018).
Other eight people says that company is not using talent management strategies effectively in the
organisation to enhance employee’s performance.
Theme 4 Ways to retain employees of for long run
Q4. What can be the ways company is using to retain employees for long run
in the organisation and increasing their productivity?
Frequency
a. Providing proper training and development methods 10
b. Recognising and rewarding 10
c. Proper growth and opportunities 5

Interpretation
From the above graph it is concluded that out of 25 respondents 10 says that providing proper
training and development methods is the way company is using to retain employees for long time
and increasing their productivity. Another 10 people says recognising and rewarding employee’s
performance is the way company is using to retain employees for long time. Rest of the 5 people
says that proper growth and opportunities of employees is a way company is using to retain
employees for long time in the organisation and increasing their productivity (Merlevede, 2018).
Theme 5 challenges faced by Google
Q5. According to you what challenges can be faced by Google while making
use of talent management approaches?
Frequency
a. Lack of leadership 10
b. Increasing in employee’s turnover rate 5
c. Increasing conflicts among people 10

Interpretation
From the above graph it is concluded that out of 25 people and 10 people says that the biggest
challenge which is being faced by Google is lack of leadership while using talent management
approaches (Polden, 2019). Another five people says that next best challenge that is faced by
Google is increasing employee’s turnover rate. rest of the 10 people says that increasing conflicts
among people is the challenge faced by Google while using of talent management approaches.
Theme 6 Suggestion given to the company
Q6. What suggestion can you give for company to make more effective their
talent management strategies.
Frequency
a. Rewards and appreciation to the employees being provided 12
b. Bring healthy culture 13

Interpretation
Out of 25 people from the above graph it is concluded that 12 people says that rewards and
appreciation to the employees been provided in the bigger suggestion that can give to company
for making more effective their talent management strategies (Rodríguez-Sánchez, González-
Torres, and Gallego-Losada, 2020). Rest of the 13 people says that bringing healthy and positive
culture is a recommendation that is given to the company for making more effective their talent
management strategies in the organisation.
Recommendation
From the above analysis it can be recommended to the company that talent management
strategies are the strategies that is used by business to recognise and develop talented people who
can create positive impact on the organisation. Also, this helps the employees in increasing their
productivity. This is analysed that company should have to make various changes to cater
employee’s engagement and retaining them for long time. After analysing this current situation
of the managers of a company should have to focus on employee retention programs like
recognition and appreciation, training and development programs so that they can work speedily
in the organisation with their full potential. Labour and wait limited company, should use
different types of strategies so that they could manage their effective resources these are:
Company should be able to work and manage their source to avoid talent management
retention in a company. company should have to work on their HR and finance department so
that there could be more interaction with employees. They should have to make certain changes