Managing Talent: A Project Report on Google's Strategies

This project report examines the talent management strategies employed by Google, a multinational technology company. The report's aim is to explore diverse talent strategies for attracting and retaining employees within the organization. The objectives include determining the talent management strategies used by Google, ascertaining their significance in employee attraction and retention, and identifying associated challenges. The project management plan outlines the budget, work breakdown structure, and Gantt chart. The methodology includes the research approach, philosophy, strategy, choice, data collection methods (including a questionnaire), time horizon, and sampling techniques. Data analysis reveals key findings regarding employee knowledge of Google's talent management strategies, the specific strategies used (hiring, empowering employees, improving retention methods, and enhancing manager abilities), and the benefits of these strategies (high retention, effective communication, increased productivity, and low employee turnover). Based on these findings, the report recommends training and development sessions, and both monetary and non-monetary rewards to enhance employee attraction and retention. The conclusion emphasizes the crucial role of talent management strategies in achieving organizational goals through effective workforce management.

Managing a
Successful
Business Project

Content
• Introduction
• Overview of the organisation
• Aim and objectives of the project
• Project management plan
• Work break down structure
• Gantt Chart
• Methodology
• Data collection
• Secondary source
• Data analysis
• Recommendation
• Conclusion

Overview of an organisation
• Google is a multinational technology company which has
specialisation in products and services related to Internet,
technology for online advertising, search engine,
software, hardware and cloud computing.
• Google comes under big five technologies company in the
United States. It is founded by Sergey Brin and Larry
Page in September, 1988.

Aim for the project
“To explore different talent strategies for attracting
and retaining employees within a company.” A study
on Google.

Objectives for the project
 To determine the talent management strategies used by
Google.
 To ascertain the significance of talent management
strategies for attracting and retaining employees in Google.
 To identify the challenges faced by Google while retaining
and attracting talent at workplace.

Project Management Plan
Total forecasted budget
Particular 2017-18($)
Implementing technology cost 17000
Promotional expense 7000
Advertisement expense 5500
Catalogues 1800
Training charges 7500
Total cost 38800

Work break down structure

Gantt Chart

Methodology
 Research Approach
 Research Philosophy
 Research Strategy
 Research Choice
 Data Collection
 Time Horizon
 Sampling

Data Collection
Q1 Do you have knowledge that Google is using talent management strategies?
a) Yes
b) No
Q2 In your opinion, what are the various talent management strategies used by Google?
a) Hiring the right candidate
b) Empowering employees
c) Constantly improving strategies of retention
d) Improving ability of managers
Q3 What are the benefits of talent management strategies in Google?
a) High retention
b) Effective communication
c) Increase in productivity
d) Low employee turnover

Talent management
strategies used by Google
 Hiring qualified and right employees
 Enhancing ability of managers to manage workforce
 Encouraging employees for managing their career
effectively
 Constantly improving methods of retention
 Providing feedback constantly to employees regarding
goals of a company

Significance of talent
management strategies
According to Writer (2018), talent management
strategies have their importance in retaining and
attracting employees in Google because it assists in
managing most important asset that is workforce.

Challenges faced by Google
while retaining and
attracting talent
There are many challenges faced by human resource
manager of Google while attracting and retaining
employees at workplace like high employee turnover,
other company providing better benefits and
advantages, lack of participation employees, disputes
between employer and employee and many more.

Data and findings
(Question1 Knowledge that Google is
using talent management strategies)
Q1 Do you have knowledge that Google is using talent
management strategies?
Frequency
a) Yes 45
b) No 5
a) Yes b) No
0
5
10
15
20
25
30
35
40
45
45
5
Frequency

Question2 Various talent
management strategies used by
Google
Q2 In your opinion, what are the various talent
management strategies used by Google?
Frequency
a) Hiring the right candidate 15
b) Empowering employees 10
c) Constantly improving strategies of retention 10
d) Improving ability of managers 15
0
4
8
12
16
15
10 10
15
Frequency

Question3 Benefits of talent
management strategies in Google
Q3 What are the benefits of talent management strategies
in Google?
Frequency
a) High retention 12
b) Effective communication 14
c) Increase in productivity 10
d) Low employee turnover 14
a) High retention
b) Effective communication
c) Increase in productivity
d) Low employee turnover
0
2
4
6
8
10
12
14 12
14
10
14
Frequency

Recommendations
From the above project report there are some
recommendations for Google to attract and retain their
employees like proper sessions of training and
development, rewards like monetary and non
monetary benefits which include extra pays, leaves
and stock options.

Conclusion
 With the above mentioned project report it has been
concluded that talent management strategies play
crucial role in attracting and retaining employees in an
organisation.
 By assistance of talent management strategies
organisations achieve goals through employees.

References
Robinson, R., 2014. Talent Management Framework:
Human Resources, Role, and Strategies at Google Inc.
[Online]. Available through:<
https://russiarobinson.wordpress.com/2014/06/23/tale
nt-management-framework-human-resources-role-and
-strategies-at-google-inc//
>.
Writer, S., 2018. The importance of talent management
and why companies should invest in it.
[Online]. Available
through:<https://www.humanresourcesonline.net/the-
importance-of-talent-management-and-why-
companies-should-invest-in-it >.