Analysis of Talent Management Strategies in Google's Business Projects

This report examines talent management strategies within Google, focusing on attracting and retaining skilled employees. It begins with an introduction to the topic, outlining the research aim, objectives, and research questions. The report then provides a literature review on talent management concepts and strategies. A project management plan is developed, including timelines, costs, quality, scope, communication, risk assessment, and resource allocation. Work breakdown structures and Gantt charts are presented for project organization. The report also discusses the implementation of qualitative and quantitative research methods, including data collection, analysis, and interpretation to draw conclusions about Google's talent management practices. This research aims to understand how Google manages its human resources, and the report suggests how to improve employee welfare and business outcomes.

Managing a successful
business project

INTRODUCTION
Employees of a business enterprise are termed as an asset that contributes in company
achievements for attaining goals and targets. Within an organisation it is highly essential to
understand working of an employee’s so that they will retain for a longer period of
time(Tamunomiebi and Worgu, 2020). To manage an organisation proficiently and productively
it is highly significant to focus on employees benefits so that they perform their task effectively
to attain business objectives. It helps in gaining competitive advantage for a longer period of
time. In this management of a company need researcher to conduct research so that valid
conclusion is reflected that present better decision for welfare of company human resources. To
conduct this assignment Google is to be taken that is an American multinational technology
company that are working on internet related product and services. This organisation has high
market position having skilled and talented employees who work effectively and effectively.
This study inculcates aims and objectives including project management plan. It also includes
research methodology and analysis of data that helps in reflecting conclusion at the end of
research study.
TASK 1
P1: Background of the research project and chosen company
Overview of the Research: The present research is based on aspects of talent-
management in which all the business efforts can be aligned with attaining objectives in
prominent manner. In the reference of Google, Talent-management is playing vital role in
alignment of goals and objectives which are decided by the management authorities. The
managerial head of Google is highly concentrated over retaining talent and introducing talent-
management strategies so that to acquire appropriate workforce which could be helpful in
managing overall objectives of the business in significant manner. By undertaking talent-
management strategies performance of the business can be improved due to which plans
regarding global expansion can be met successfully (Holck and Stjerne, 2019). Talent-
management strategies are helpful in rendering motivation to employees due to which work-
related stress and decorum can be maintained as well. Google is an American multinational
technological company which is specifically providing internet related services. In order to
manage overall performance of the organisation, talent-management strategies are adopted by

them and in this the organisation is retaining talent and implicating productivity of the business
in positive manner (Greene, 2020). For understanding the above statement this research is being
conducted. Besides this suggestion is given so that an organisation can retain talent and deal with
market complexities in significant manner.
Aim: “To investigate different strategies undertaken for retaining and attracting talent by
an organisation.” A study on Google.
Objectives:
 To examine conceptual framework of talent-management within an organisation.
 To explore the essentialism of talent-management within an organisation for retaining
and attracting skilful employees. To analyse different talent management strategies used by businesses for retaining and
attracting skilful employees.
Research questions:
 What is the basic concept of talent-management in an organisation?
 What is the essentialism of talent-management in retaining and attracting talented
employees within an organisation? What are those significant strategies that can be adopted by an organisation for serving
purpose of talent-management?
Literature review
Basic concept of talent-management
According to (Kuntonbutr and Sangperm, 2019), Talent-management is defined as the
methods which can be used by an organisation in order to bring appropriate talent on board and
retaining them in significant manner. With the help of talent-management prominent capabilities
of an employees can be highlighted due to which organisational objectives can be attained in
early time. Motivation, learning and career development are defined as the major dimensions of
talent-management. In current time talent-management is treated as the most significant aspect
within business that is aligned with gaining competitive advantage as well.
Essentialism of talent-management in retaining and attracting talented employees
According to (Turner, 2018), Talent-management is one of the prominent strategy that
can be used by businesses so that to acquire prominence in retaining talent within business.
Talent-management is playing effective role in motivating employees as the process of

recruitments are fair which could be helpful in sustaining employees as well. Besides this within
talent-management recognition programs are involved due to which employee’s engagement can
be enhanced and the same can be retained for longer duration of time. Diversity is another
movement which is associated with talent-management and these can be aligned with gaining
highly motivated staffs and increased organisational performance.
Significant strategies for serving purpose of talent-management
According to (Jindal and Shaikh, 2020), the major role of talent-management is to attract
top talent and provide strategic management approach to the business. Besides this role of
talent-management is to develop continuous coverage over the performance due to which gaps
within employee expectations and experience can be filled up. The major strategy within talent-
management is associated with adopting fair practices of recruitment. These are assisting the
business to deal with client satisfaction and improving business performance in prominent way.
P2: Produce a project management plan containing description of different aspects
The project is defined as the study which is undertaken in order to fulfil some specific aspect and
to meet objectives for which it was started. The project management is an activity which is
helpful in aligning efforts towards attaining research objectives (Tansley, Hafermalz and Dery,
2016). With the help of project management plan project can be finished by executing al the
steps in desired manner. The major phases of project management are initiation, planning,
execution, monitoring and closing. There are various components which are required by a
researcher in order to complete the research and the same are elaborated as under:
Time: Time is defined as one of the vital component which is required in order to
accomplish objectives of a project in given time frame. Deciding timelines are assisting the
project to avoid any delays and minimise level of discrepancies as well. Timeline is the
completion date of the project and every project is supposed to completed within decided time
frame. Project is associated with various processes and for each step time frame is given so that
to avoid any risks and uncertainty within project (AlMannai, Arbab and Darwish, 2017). The
time given for this research is 3 months so all the activities are required to be finished within
time gap of 3 months.
Cost: The cost is defined as sum of total expense which is going to take place in
conducting the whole research in appropriate manner. In this aspect all the projections are done

precisely so that project can be completed in smooth manner. The budget for this research is
given as £800 and in this researcher is required to conduct the whole research.
Quality: The quality within a project is defined as the aspect in which appropriate quality
is being rendered by applying different perspectives. For each activity some quality standards are
decided and these are carried within research so that project can be managed in significant
manner. Businesses are not compromising over quality so this is regarded as a very prominent
deliverables.
Scope: The scope is associated with functions and features existed within research which
are helpful in meeting objectives of the research (Pandey, 2019). By undertaking goals and
resources scope of the project can be decided due to which all the activities can be adhered to
proposed objectives of current research. By clearing out scope fair picture relation to different
activities within project can be ascertained.
Communication: Communication can be regarded as the major failure which can become
the reason for failure of a project. After deciding time frame and project scope the next step is to
communicate the same to all the associated parties and when this process is not executed
appropriately, chances of project failure may arise as parties are not aware regarding their roles.
In order to execute appropriate communication employees are associated with project and all the
inputs and output are assimilated at one place. This research is requiring communication with
supervisor, employees and other parties.
Risk: The risk is defined as the level of negativity which can be introduced within a
project and lead to failure. For mitigating the same a backup plan is required to be made so that
risk can be detected in better way. When risk factors are not identified this may lead the project
to face failure and due to this all the used resources will be wasted.
Resources: Resources are the aspects which are helpful in completing the project in
given time frame. The resource plan is required to be prepared in such a way that all activities
get appropriate resources to reach out its finishing stage. The major resources within this
research are manpower, machine and many more (Jafari and Ranaei Kordshouli, 2019). When
the resources are utilised in optimal manner them this will lead the project to attain their
objectives within provided time frame.
P3 Work breakdown structure and a Gantt chart
Work breakdown structure

The work breakdown structure refers to a project management application that is useful
to system engineering. It is an appropriate tool to carrying out whole operations properly and
systematically. Implementing this technique is effective because in this manager breakdown
activities in small segments so that targets are attained on specified period of time. Work
breakdown is a key structure that organise the team work within Google and in a systematic
sections (Glaister, Al Amri and Spicer). In this task are to be divided as per workers efficiency so
that fruitful results are to be enjoyed. It practically divides activities of same nature for achieving
targets of projects so that in future it will be measured in easier manner.
Gantt Chart
A Gantt chart is a chart is is useful to set the timeline for a particular project by
illustrating schedule of a project. This chart is associated with several columns and rows in
which left side reflects project activities and top row represent time frame of a specific project.
In this length of a chart represent the accomplishment of activities as per prescribed time in a
chart. To effectively understand the Gantt chart diagram is to be presented that are useful to
examine progress of a project and measuring activities.

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TASK 2
P4 Small scale research by implementation qualitative and quantitative research
Research is a process of systematic activities that involves several activities such as
collection of data, analysis of data, interpretation of collected data, documentation of data and
information to get the valid conclusion for attaining overall objectives of conducting a study. It is
a best way to turning issues into questions for getting prominent results (Wandhe, 2016).
Conducting this research needs in depth analysis of information so that fruitful conclusion is to
be presented at the end of the study. There are two methods of research i.e. qualitative and
quantitative research that are presented below:
 Qualitative research- Qualitative research refers to that research which is based on non-
numerical data and information. This research is based on gathering ideas, thoughts, and
opinions of an individual person in words. It is highly useful to understand the experience
of another person that is highly useful to generate new ideas for a research. It includes
several types to conduct qualitative research such as open ended questions, observations
etc. To conducting a research, manager of Google focus on adopting quantitative
research.
 Quantitative research- It refers to that type of research which is based on numerical
terms. This research expressed data and information in numbers by using mathematical
and statistical techniques. In this researcher collected responses generally by close ended
questions which are in numerical manner. Manager of Google adopts quantitative
research to gather reliable data which also consumers less time. Implementing this
research provides a straightforward analysis that does not contain error and subjectivity.
This research is based on technical advancement such as computer modelling to gather
and collect information. Due to this researcher take decisions effectively which gives
prominent conclusion.
 Data collection- It refers to a process of collecting data for analysing it. These data are
collected by using primary and secondary information on particular topic (Muhammad,
Karem and Salah, 2018) to gather information from primary source researcher get
reliable information but it includes more time. Collecting information by using this aspect
helps in presenting reliable and accurate information because in this data are to be
collected for a first time. This validates and reliable data reflects prominent conclusions

for a study. In this questionnaire aspect are to be taken to gather and collect information
without investing more time. In this secondary data refers to that source which present
collection of data by using previously present sources. These sources are several types
such as journals, magazines, journals, publications etc. Using this source by researcher
helps in examine the data that are beneficial for attaining objectives. It includes more
time.
Under this study quantitative technique is being used by a researcher where they collect
data by using primary source so that valid and reliable conclusion is presented.
 Sampling- This is a process which is associated with collecting of data by selecting
appropriate number of person in large population. This method is highly useful to
undertake responses from the number of respondent who are selected in conducting a
research. In simple words it is an essential part of a methodology to select number of
sample by using probability and non-probability sampling types. To conduct this
particular research probability sampling method is adopted. This sampling helps
researcher to select a solution to a problem in a minimum period of time. By using
probability sampling methods 30 respondents are to be chosen on random basis within
Google. The main purpose of selecting a probability sampling method is that it does not
take more time in selecting a large sample base to gather data.
TASK 3
P5 Evaluation research and data using appropriate tools and techniques.
Frequency Distribution Analysis:
QUESTIONNAIRE FREQUENCIES
Q1. Have you been exposed to concept of Talent Management as a
requirement of a business organisation?
Frequency
a) Yes 18
b) No 12
Q2. According to you is Talent Management a successful notion for
growth and success of a business?
Frequency
a) Yes 22

b) No 8
Q3. Is Talent Management is linked to role of Human Resource
Department of a company?
Frequency
a) Yes 17
b) No 612335816 (1) 13
Q4. Are Talent Management initiatives a top priority for Google? Frequency
a) Yes
b) No
Q5. How important is the concept of Talent Management for Google? Frequency
a) Very Important 15
b) Partially Important 10
c) Not Important 5
Q6. How does Google identify Talent? Frequency
a) By Competencies 12
b) By Results 10
c) By potentials 8
Q7. What are some of the Talent Management strategies applicable to
Google?
Frequency
a) Rewarding and Recognising employees 16
b) Deriving success through effective path 14
Q8. What is the key role of Talent Management played in Google? Frequency
a) Retaining staff 14
b) Fulfilling Human Resource Requirements 10
c) Recruiting and Selecting Staff 6

Q9. What is the most important practice needs to be adopted by
Google's Human Resource team in regards to effective Talent
Management?
Frequency
a) High Degree Motivation 12
b) Job Satisfaction 10
c) Training and Development 8
Q10. As per you, do Talent Management plays and important role for
Google to gain a competitive edge?
Frequency
a) Yes 23
b) No 7