Report on Managing Communication Strategies for Google UK Expansion

This report focuses on managing communication strategies for Google's expansion into the UK market. It covers various aspects, including decision-making for the expansion project, the information and knowledge needed for effective decisions, and the identification of internal and external information sources. The report further analyzes stakeholder identification and management for a mega shop launch, emphasizing effective communication strategies. It delves into designing inclusive event strategies and suggests improvements for information collection, formatting, storage, and dissemination. The report concludes by emphasizing the importance of systematic processes and ongoing support for information and knowledge management within the organization. This detailed analysis provides valuable insights into communication and stakeholder management for successful business development.

Managing Communication
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TABLE OF CONTENTS
INTRODUCTION................................................................................................................................3
ASSIGNMENT 1.................................................................................................................................3
1.1 The range of decisions to be taken for enlargement project of google in UK...........................3
1.2 The information and knowledge needed to ensure effective decision taking...........................3
1.3 The internal and external sources of information and understanding for the UK workforce....4
1.4 Recommendations for improvement to the Google management team.....................................4
ASSIGNMENT 2.................................................................................................................................4
2.1 Identification of stakeholders for the mega shop launch and communicate propose plan
effectively........................................................................................................................................4
2.2 Contacting and developing a relationship with stakeholders.....................................................4
2.3 Involvement of stakeholders identified in the occasion programme.........................................5
2.4 Designing inclusive strategies for the event..............................................................................5
ASSIGNMENT 4.................................................................................................................................5
4.2 Appropriate changes to improve the collection, formatting, storage and dissemination of
information and knowledge.............................................................................................................5
4.3 Implementation of a strategy for the improvisation...................................................................6
CONCLUSION....................................................................................................................................6
REFERENCES.....................................................................................................................................7
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INTRODUCTION
The systematic planning, implementing, monitoring, and revision of all channels of
communication within an organisation are known as managing communication. This is an important
part of any organisation which helps in interacting each other. Google is the first popular search engine
in the world which deals with internet-related services and products (Google, 2016). It deals with
online advertising technologies, search cloud computing and software. The current report is based on
the expansion of the Google in the UK market and suitable networking strategies. Furthermore, the
report consists of developing a powerful communication and effective plan for telecommunications for
Google in UK market.
ASSIGNMENT 1
1.1 Range of decisions to be taken for enlargement project of Google in UK
The range of decisions to be taken for enlargement project of Google in UK is quite vital for
training their management. It is essential for better decision making and providing them with
supportive environment as well. The senior management team can consider functions like strategic
plan to expand their business in the UK market. Strategic business decisions can affect the overall
business objectives but the tactical decisions are the decisions which are taken on the daily basis
operations resolving minor issues (Goodman and et.al., 2013). The other decisions can be the sources
for finances from where the organization will get the finances to start the business for example
stakeholders etc. Other factors include location for the Google stores which should be easily accessible
to the customers and implementation of various UK business laws.
1.2 The information and knowledge needed to ensure effective decision taking
Information and knowledge play a crucial role for ensuring effective decision taking in the
Google. Due to the highly competitive market, the organisation needs high level of knowledge, skills
and expertise people. Each level of management has certain kind of responsibilities. They need
knowledge and information to take decisions. For knowing the level of knowledge, organization come
across certain challenges, as tacit and explicit knowledge of every person differs in various ways (Chai
and et.al., 2013). Knowledge and information should be properly managed with knowledge
management techniques which improve strategic position of business. These are quite vital to decision
making in Human resource management, Marketing & sales, Administrative systems, IT, production
departments etc. in Google.
1.3 Internal and external sources of information and understanding for the UK workforce
The internal sources of information are collected from internal sources of the organisation.
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These are related to performance, profit and loss accounts for the financial information and Google’s
information that includes cost of products, salary, profit, loss, taxes etc, the personal records such as
employee personal details, career information, experience skills, productivity rates etc. These all helps
the Google for the safety issues and for the success of products and services offered by the organization
to their workforce (Tomlinson and Jackson, 2013). External information can be collected by the
external sources such as government websites, trade journals, multi media like Facebook, twitter etc.
Google plays a vital role because it is one of the world's popular search engines which can gather large
amount of external information (Doloreux, 2015).
1.4 Recommendations for improvement to the Google management team
The recommendations for improvement of the Google management team should be to build
effective team management and spend on the career development for each employee to grow
personally and professionally. For improving management team to expand its business in the UK
market, Google can examine performance reviews, feedback surveys and nomination for top managers
awards (Polášek and et.al., 2013). The other recommendations include clear vision and strategy for the
team, expansion of R&D etc which should be productive and goal-oriented.
ASSIGNMENT 2
2.1 Identification of stakeholders for the mega shop launch and communicate propose plan effectively
Stakeholders can affect or be affected by the organization's activity, objectives and policies.
There are different types of stakeholders and are employees, customers, owners, shareholders,
investors and government. One of the stakeholders is customers which is one of the major parts of the
organization. Google is launching mega shop event in which it will bring all the leading e-commerce
shopping websites in UK on a common platform (Rozanski and Woods, 2012). Google mega shop
launch will give discounts ranging from 20% up to 80% to their customers on various brands of
products. Google is also partnering with Vodafone group for the Google mega launch event. Apart from
promoting the initiative, Vodafone will be offering 10% cash back on all online transactions.
2.2 Contacting and developing a relationship with stakeholders
As a trainee, customer service manager can make contact through various media such as
telephone, emails, letters, fax, word of mouth and social media. To contact and develop relationship
between customers for forthcoming product launch should be effective. The main aim of the Google’s
manager should enhance their productivity and to increase their profits (Needham and et.al., 2012).
There are various contacting tools from which the manager can attract large number of customers for
their product launch. Customers need regular and consistent communication so contacting and
developing should be personalized and targeted according to their needs and requirements. The two
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way communications is essential as organization also needs to understand about their customers. The
manager can encourage the customers to give feedback on the products to monitor the effectiveness.
2.3 Involvement of stakeholders identified in the occasion programme
Stakeholders involved will differ from event to event and may include event organisers,
employees, owners, investors, government personal and customers. Each stakeholder has concern to
meet its business need and demand. For example, the business owners expect it to be profitable and to
distribute profit to them while local and federal government agencies expect it to accept the law and
pay taxes on time (Needham and et.al., 2012). The importance of each stakeholder to the business
determines the degree to which the business attempts to accommodate the stakeholder in the course of
planning its actions. Customers need good quality products at low price whereas the company should
satisfy its customer's needs and requirements according to their lifestyles, occupation and interests
(Seuring and Gold, 2013). The organization should keep in mind the tastes and preferences of the
customers and offer large amounts of discounts on the products and services.
2.4 Designing inclusive strategies for the event
The key to any successful event is marketing and promotion. As an event representative, it is
their responsibility to promote market and attract people to attend the event. Google website and
Google Program can only support overall marketing and promotion activity. Advertisement is the
effective tool for promoting the event. The company can use humour, cartoons and slogans to make
their ad noticeable, but are sure that they are not likely to mislead or deceive their audience (Tucker,
2013). They generate interest and bookings for the event by promoting the event on the Google website
and other social media channels. The company can encourage their stakeholders, clients and contacts to
share this event information with their networks (10 Marketing Strategies for Event Planners in
Periods of Uncertainty, 2016.). The organisation should offer low cost or free events which generally
yield more bookings.
ASSIGNMENT 4
4.2 Appropriate changes to improve the collection, formatting, storage and dissemination of
information and knowledge
To improve the collection, formatting, storage and dissemination of information and
knowledge, all the process should be very systematic. Proper capturing of information using both
content-oriented and problem-oriented approaches is important. For the above process, there are two
methods which are traditional and innovative methods. For the data collection method, they can use
library catalogues, specialized databases, digital libraries, web resources etc. Data bases such as
electronic databases, digital libraries and web resources can be used for the storage to capture the
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information and knowledge (Polkowski and et.al., 2012). Formatting and dissemination should use
product marketing, right to information, job opportunities, health, etc. which develops communication
links with the community to address relevant issues.
4.3 Implementation of a strategy for the improvisation
Implementation to the information and knowledge is vital which helps in day-to-day operations.
This should include information about each department of the organization which discusses progress
and any issues which can be reviewed and can upgrade the systems by using feedback and suggestions
of others (Machlup, 2014). There should be ongoing support of Senior Managers which is necessary
for any information and knowledge management system. The strategy should be kept up-to-date by
constantly improving levels and methods of collecting information and knowledge by gathering
feedback and meeting objectives.
CONCLUSION
Information and knowledge plays an important role in modern organisations. Due to the
complexity of business processes, people need high level of knowledge, skills and expertise. To
maintain the good relationship with the customers, Google should meet the objectives, needs and
requirements of the customer. Prior to the communication, a person should understand what
information they need to communicate. To improve the collection, formatting, storage and
dissemination of information and knowledge, all the process should be very systematic and effectively
done.
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REFERENCES
Journals and Books
Chai, J. and et.al., 2013. Application of decision-making techniques in supplier selection: A systematic
review of literature. Expert Systems with Applications. 40(10). pp.3872-3885.
Goodman, J. K. and et.al., 2013. Data collection in a flat world: The strengths and weaknesses of
Mechanical Turk samples. Journal of Behavioral Decision Making. 26(3). pp.213-224.
Machlup, F., 2014. Knowledge: Its Creation, Distribution and Economic Significance, Volume III: The
Economics of Information and Human Capital. Princeton university press.
Needham, D. M., and et.al., 2012. Improving long-term outcomes after discharge from intensive care
unit: Report from a stakeholders' conference. Critical care medicine. 40(2). pp.502-509.
Polášek, I. and et.al., 2013. Information and Knowledge Retrieval within Software Projects and their
Graphical Representation for Collaborative Programming. Acta Polytechnica Hungarica. 10(2).
pp.173-192.
Polkowski, L. and et.al., 2012. Rough set methods and applications: new developments in knowledge
discovery in information systems. Physica.
Rozanski, N. and Woods, E., 2012. Software systems architecture: working with stakeholders using
viewpoints and perspectives. Addison-Wesley.
Seuring, S. and Gold, S., 2013. Sustainability management beyond corporate boundaries: from
stakeholders to performance. Journal of Cleaner Production. 56. pp.1-6.
Tomlinson, P. R. and Jackson, I., 2013. Cooperative Ties and the Impact of External Factors upon
Innovation in an Industrial District: Some Insights from the North Staffordshire Table and
Giftware Sector. Regional Studies. 47(4). pp.580-596.
Tucker, E., 2013. Successful marketing strategies for promoting event destinations. University Of
Arkansas.
Online
10 Marketing Strategies for Event Planners in Periods of Uncertainty. 2016. [Online]. Available
through: <http://blog.cvent.com/blog/executiveoasis/10-marketing-strategies-for-event-planners-
in-periods-of-uncertainty>. [Accessed on 16th February, 2016].
Doloreux, D., 2015. Use of internal and external sources of knowledge and innovation in the Canadian
wine industry. [PDF]. Available through:
<http://onlinelibrary.wiley.com/doi/10.1002/cjas.1312/pdf>. [Accessed on 16th February, 2016].
Google. 2016. [Online]. Available through: <https://www.google.co.uk/intl/en/about/company/facts/>.
[Accessed on 16th February, 2016].
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