W.L. Gore & Associates: Innovation and Cyclic Model Analysis Report

This report analyzes the W.L. Gore & Associates case study, focusing on the application of the Cyclic Innovation Model to understand their innovation process. The report addresses three key questions: illustrating the innovation process using the Cyclic Innovation Model, assessing the impact of a technical focus, and evaluating factors contributing to Gore's success. The analysis draws on the provided case study and relevant academic sources to provide a comprehensive overview of Gore-Tex's innovative strategies, competitive landscape, and organizational culture. The report highlights the importance of balancing technical innovation with market demands and maintaining a strong focus on product quality and employee engagement. It also examines the challenges Gore faces in a competitive market, including the need to diversify its product portfolio and adapt to evolving consumer needs. The report concludes with a summary of key findings and implications for the company's future.

Running head: QUESTIONS 0
INNOVATION
AUGUST 23, 2019
STUDENT DETAILS:

QUESTIONS 1
Question 1:
The cyclic innovation model is considered as the model of the innovation procedure, which the
corporation follows for addressing the modern product as well as the mixture that is supported by
an utilisation of the innovation so that they are capable for evolving in the existing marketplace.
It is stated by Trott, Paul 2008, that the most significant aspect of this model is not a chain
however; a circle of innovation creates the innovations. This model has 4 procedures, that are as
adopts products formation, technical establishments, marketplace conversion, scientific study as
well as free enterprise that at centre of the 4 major procedures. The procedures are discussed as
below-
1. Natural as well as life science Cycle: Mostly, the innovation is application of the
already present technique. For example, in this area, Gore-Shield was fundamental
innovation for eras. In a matter of Gore-Tex, the modern science led to a finding of
ePTFE.
2. Integrated engineering cycle: Gore has more for establishing various products overtime
with an utilisation of innovation. Gore have managed the things to establish the Multi-Tet
Calbe as well as Gore-Tex by the utilisation of PTFE (Lee, et. al, 2018).
3. Differentiated service cycle- at the time of cycle, the applications are needed for
fulfilling the needs of the marketplace. A requirement for unlocking the smart phones
with the fingerprint scanner comes from societies. A requirement for the security against

QUESTIONS 2
water along shore of Netherlands unsurprisingly comes from the societies (Lin, et. al,
2016).
4. Marketplace transition or scientific research (economic and social science cycle)- the
modern scientific visions make sure that the modifications in demand as well as supply,
are evidently mapped out. The visions are created through prudently assessing the social-
economic procedures as well as new investment in service or product. This is very
significant to consider that the flow must be capable for moving easily through a system.
The Cyclic Innovation Model requests a person to innovate both to right and to left.
In the present world, the cyclical model is favoured. However, various procedures of innovation
and development are still direct. This is supposed that just innovation in technological sector
may lead to innovation. The innovation does require to be placed in a correct framework, so the
innovation’s value becomes simple. After the research, it is conceivable in the marketplace
transitions or social requirements. The best illustration of an invention is the binary number
system. This system was developed as well as spread out as per the Cyclic Innovation Model.
The binary number system is utilised for calculation in all the computers. The technique was
implemented in all the computers and modified the societies in the manner that the other world
was also encouraged to start revolutionising in the area (Harder and Townsend, 2017).
In this way, the linear innovation model makes focus on the technical departments as well as a
stream of investment. The consequences of this can be that the marketplace is over flooded with
supply driven product for that this has not been decided whether there are the demands. Thus, the

QUESTIONS 3
innovation is not just a case of the technical innovation, however value formation should be
perfect. Still, this is very complex to recognise the value formation earlier, because value is
added all through the procedure of innovation. Subsequent to changeover from the linear into
cyclical innovation, development that ensures improvements are getting motion. For the reason
that the work is done mutually, the capability to revolutionize is persistently enhanced (Jaffe,
2015).
Question 2:
Firstly, it is essentially required to assess the influence upon the budget of being very technical.
It is necessary to know is it well intentioned? Is it possible to earn more profits for this? These
are the questions, which are required to give answer (Kethman, et. al, 2016). Secondly, it is
required to assess the technique. Whether this technique is easy for coping for the contestants. In
a case when the answer is yes, in that case it is required to waste certain time thinking if the right
decision is taken before taking the new project. The corporations conduct the mistakes of
marketing the technique for that no proper demands of the consumers are made (Ranaan, et. al,
2018). The technical myopia takes place while the corporation is blinded through the expertise of
modern technique and not succeed to assess whether there are the demands of consumers.
Certain dangers of being extremely emphasised on the technique are, misplacing the workers to
the opponents, making product that may cost the corporation to miss the money in a case of no
selling. The products being made can be complex for the targeted people. While various projects
are running as per the techniques, then the cost may become cosmological as well as may weigh
down the corporation by tying up the means (physical means as well as financial means).

QUESTIONS 4
Sometimes in creating, more corporations would lose vision of primary objective and come up
with various variables as well as miss the opportunities. In this way, in my opinion Gore is right.
Gore is on correct line by greatly focusing on the technique; the company is completing the task
for earning the money. This is the profitable entity for the corporation, workers, as well as the
stakeholders (Gronning, 2016).
Question 3:
It can see that there are various points to make the Gore’s company as the renowned company in
a marketplace to get success. These points can be the best quality techniques, utilisation of
smaller team, one to one interaction, and communication by the open channels as well as
implications of the workers. The equity compensation also makes the feelings in the workers that
they have main role in the company. The equity compensation encourages the implications in the
decision taking and setting the advantages for the workers. However, presently the corporation
has to face and handle the issues of providing the different and wider portfolio. The competitors
of the Gore are different. There are of other corporation that is in race with Gore in the
production field (Black, et. al, 2019).
In addition, the companies like Hoecht, Corning, Dow and Du-pont and Bayer compete in the
products field of Gore. Gore’s products fields are fabric, medical, electronic items, as well as
industrial matters. In addition, Gore is required to keep the similar norms for the workers as well
as for the product. In a case, if Gore will fail to maintain the norms for the products as well as

QUESTIONS 5
workers, then it will not be easy. This will be greatest issue for the company. In this way, be
innovative will be helpful for the company in improving the image (Okamoto and Yozu, 2015).

QUESTIONS 6
References
Black, M.C., Joubert, K., Seese, L., Ocak, I., Frazier, A.A., Sarkaria, I., Strollo, D.C. and
Sanchez, M.V., (2019) Innovative and Contemporary Interventions of Diaphragmatic
Disorders. Journal of thoracic imaging, 34(4), pp.236-247
Gronning, T. (2016) Working Without a Boss: Lattice Organization With Direct Person-
to-Person ), Communication at WL Gore & Associates, Inc. SAGE Publications: SAGE
Business Cases Originals, 25(4), 125-138
Harder, J.W. and Townsend, D.R. (2017) WL Gore & Associates. Darden Business
Publishing Cases, pp.1-9.
Jaffe, A.B. (2015) Science and innovation in small countries: speculation and research
agenda. Asia-Pacific Journal of Accounting & Economics, 22(1), pp.4-12.
Kethman, W.C., Sinclair, T.J., Abrajano, C.T., Chao, S. and Wall, J.K. (2016) Case
Report: Rapid staged abdominal closure using Gore-Tex® mesh as a bridge to primary
omphalocele sac closure. Journal of Pediatric Surgery Case Reports, 9, pp.37-39.
Lee, S.M., Lim, S., Lee, S.M. and Lim, S. (2018) Innovation Ecosystems', Living
Innovation.New York: Routledge
Lin, M.L., Oh, E.T., Liu, R.J. and Hsu, P.K. (2016) An Intermediary's Learning Business
System: A Case Study of Gore-Tex. Long Range Planning, 49(3), pp.377-392

QUESTIONS 7
Okamoto, K. and Yozu, R. (2015) Designing innovative retractors and devices to
facilitate mitral valve repair surgery. Annals of cardiothoracic surgery, 4(4), p.364.
Ranaan, J., Bassir, S.H., Maksoud, M. and Guze, K. (2018) Slit‐Window Technique: An
Innovation That Simplifies Lateral Sinus Floor Elevation. Clinical Advances in
Periodontics, 8(3), pp.106-110.