Business Plan for Gorgeous Fashions: Startup in Australia

This business plan outlines the startup of Gorgeous Fashions Company in Australia, aiming to provide the newest fashion designs for women and young girls. The plan details the company's mission to manufacture and wholesale fashion designs, its vision to be a leading manufacturer, and its objectives, including manufacturing the best fabrics and providing the newest designs. It identifies Melbourne as the target market, with a marketing strategy emphasizing online presence and public relations. The plan also addresses competition, financial requirements (approximately $1 million), and the sources of capital. The document includes a breakdown of product prices and a reference list of relevant sources, providing a comprehensive overview of the business's strategy and operations.

Business Plan 1
BUSINESS PLAN
Name
Course:
Professor’s Name
Institution
City
Date

Business Plan 2
BUSINESS PLAN
Gorgeous Fashions Company
Executive summary
This business plan illustrates the startup idea of Gorgeous Fashions Company in Australia. Its
aims at providing the newest fashion designs to women and young girls in the fashion market
with various ways of achieving the desired objectives. Melbourne district will serve as the
market place with marketing strategies being direct and specific. The total startup capital is one
million dollars coming from the developer’s savings and payable loans.
Business description
Gorgeous Fashions will open soon to manufacture and offer wholesale services of newest
fashion and designs in the fashion market. Gorgeous which means beautiful and unique stands
for the kind of products aimed to be provided to women and young girls in the fashion market.
Clothing selection of the newest designs in the market exclusively made of high quality fabric
will be available for personal desired style. Gorgeous developer has a five year experience in the
fashion and design market important to developing this service1. Other management personnel’s
include leaders of the various departments within the company.
Mission
To provide both women and young girls with manufacturing and wholesale services of the
newest cloth fashion designs in an appropriate environment.
1 Battista, Claudia, and Massimiliano M. Schiraldi. "The logistic maturity model:
Application to a fashion company." International Journal of Engineering Business
Management 5 (2013): 29.

Business Plan 3
Vision
Be the best manufacturer and wholesaler of newest fashion designs in the fashion market.
Objectives
1. To manufacture the best fabrics for fashion in the market
2. To provide the newest fashions and designs to all women and young girls
Key to success
1. Having a reliable manufacturing system
2. Ensuring an outstanding and reliable customer service platform
Target market
Gorgeous Fashions will be the ultimate stop wholesale store for newest fashions and designs for
both women and young girls in Australia. With the finest touch of designs and fashion fittings all
women and young girls in Australia and those visiting will feel free to have a look as they
purchase in accordance to their desired will. Gorgeous Fashions developer has a desire to give
women their desired look by providing the newest designs.
Marketing Place
Melbourne as a growing business district in Australia will suit the best marketing place of the
new company2. With most stylish women and young girls, the district is the most favorable and
strategic place for Gorgeous fashion company as a first time business.
Marketing Strategy
2 Weller, Sally. "Consuming the city: Public fashion festivals and the participatory
economies of urban spaces in Melbourne, Australia." Urban Studies 50, no. 14 (2013):
2853.

Business Plan 4
Gorgeous Fashions developer will enhance online marketing to create awareness of the
company’s existence and use of PR tactics to reaching personnel stylists to ensure a good
relationship with referred customers3. One on one with the existing retailers in the fashion
industry creates a healthy marketing link as the retailers understands the texture of the design
from the manufacturer.
Competition
As a first time business in the fashion market in Australia, Gorgeous will face stiff competition
from other companies like, Dogstar which is a women clothing with Japanese fashions made in
Australia, Farage that is a women’s fashion label in Australia and Cooper street Clothing
providing feminine fashions design that are inspired by international trends among many others.
To save itself from this level of competition, the company has a great role to play in ensuring
they give the best to their customers4.
Financial information
The business requires approximately one million dollars (1 million) to start. Capital to buy the
manufacturing gadgets, rent to pay the startup store if its rental, capital to buy fabrics, capital to
3 Matthiesen, Insa-Mascha, and Ian Phau. "Brand image inconsistencies of luxury fashion
brands: A buyer-seller exchange situation model of Hugo Boss Australia." Journal of
Fashion Marketing and Management: An International Journal 14, no. 2 (2010): 202.
4 Ogawa, Susumu, and Frank T. Piller. "Reducing the risks of new product development."
MIT Sloan management review 47, no. 2 (2006): 65.

Business Plan 5
pay the few startup employees including the sale and marketing activities. Source of capital will
be from developer’s savings and loan.
Product price
Manufacturing machine 0.6million dollars
Fabrics 0.3million dollars
Employees’ salaries 0.1million dollars
Reference List
Battista, Claudia, and Massimiliano M. Schiraldi. "The logistic maturity model: Application to a
fashion company." International Journal of Engineering Business Management 5 (2013):
29.
Matthiesen, Insa-Mascha, and Ian Phau. "Brand image inconsistencies of luxury fashion brands:
A buyer-seller exchange situation model of Hugo Boss Australia." Journal of Fashion
Marketing and Management: An International Journal 14, no. 2 (2010): 202-218.

Business Plan 6
Ogawa, Susumu, and Frank T. Piller. "Reducing the risks of new product development." MIT
Sloan management review 47, no. 2 (2006): 65.
Weller, Sally. "Consuming the city: Public fashion festivals and the participatory economies of
urban spaces in Melbourne, Australia." Urban Studies 50, no. 14 (2013): 2853-2868.