MBA 665 Final Project: Analyzing Government Impact on MacStyle App

This project analyzes the impact of government actions on MacStyle App, a software company designed to streamline online retailing. The assignment examines various governmental influences, including strict compliance with agreements, laws, and regulations at both state and federal levels, consumer-facing agreements that dictate the terms and conditions for app users, and the securing of intellectual property rights to protect against patent infringement. The project further explores the determination of business agreements, specifically focusing on revenue sharing between retailers and the app producer. The study considers the opportunities and threats faced by MacStyle App, such as increased sales and market expansion versus strong competition and changing consumer preferences. The project highlights the importance of adapting to governmental regulations to ensure the app's successful operation and market relevance.

IMPACTS OF A GOVERNMENT ACTION ON A BUSINESS
Name of student
Instructor
Institution
Course
Date

MacStyle App
MacStyle App is a software company whose aim is to offer an application tool that will
ease online retailing activities. The firm presents a better platform that will help bring together
both the new and the old customers of Macys. The new software will play a great role in solving
unemployment as it will offer employment to many individuals, create fresh ground for seller –
buyer interaction, and boost e-marketing among other uses. MacStyle App seeks to help Macys
remain at the forefront of its game even in the wake of stiff competition presented by other
players in the industry (Turban, 2018). The MacStyle App seeks to present consumers with a
better solution with its unique shopping adventure(http://www.oneskyapp.com/blog/app-store-
feature/ )
This app is a great improvement and modification to the present Macys App. The App enables
one to come up with a self-tailored profile that suits their own styles.
MacStyle Mission
The firm’s aim is to develop an online platform that is user friendly, easy to use and
access, and above all, an online platform that is unique to its users’ needs. It comes in handy with
body shape recognition technology that can detect your body shape and this helps in making
informed decision while doing your online selection of clothes to purchase for your drawer,
sounds extremely good for consumers, right?
The app will have a feature that shall act as your personal assistant in terms of styles
related advices, for example on current trendy outfits, vacation outfits and also the styles to be
avoided. All such important services being presented to the consumers under one roof. This is an
entirely user friendly software, having all your likes and tastes. Latest statistics shows a 3%

increase in the number of consumers doing their shopping online, this translates to 51% in
relation to 48% in the previous year. This figure is a 4% increase in comparison to the 2014
statistics. The rise in these statistics has been attributed to the growing number of mobile phone
users , especially the smartphones ,which enables the users to access the online markets (Chen,
2013)(http://www.businesswire.com/news).
MacStyle App forms many players in the technology and innovations industry. Some of the
competitors are; JCPenney’s, Nordstrom, and Saks.
Opportunities and threats
Among the many opportunities that MacStyle App will offer are;
increased sales due to this online shopping opportunity. The various online retailers will be glad
to embrace this app as it also widens their market and helps achieve globalization. The app shall
open new markets worldwide. (Strauss, 2016)
The app will also create new employment opportunities within the newly created online
marketing divisions.
Among the threats that shall be facing the firm are;
Strong and stiff competition from other online retail stores such as JCPenneys. But
MacStyle’s unique branded features shall enable it sail through. (Strauss, 2016)
Another threat to wrestle with will be constant change in consumers’ preference. The firm shall
constantly keep track of this trend and make necessary improvements.
Another threat posed is the constant updates of current apps by competitors. This will force the
firm to follow suit or always be at the forefront of effecting such changes in order to remain
relevant. (Chen, 2013)
Government actions facing MacStyle and the industry as a whole

Strict compliance with agreements, laws and regulations. State and federal laws and
regulations are required to be adhered to even after the app has been developed for
distribution (Bell, 2014).
Consumer-facing agreements. App developers are required to develop the terms
and conditions to be applied to their end users. These terms and conditions must be
strictly adhered to and agreed to prior to downloading and installation of the app
Securing of the app-related intellectual property rights. This will help in times of patent
infringement and help pursue litigation (Bell, 2014).
Determination of the underlying business agreements. There must be a clear
agreement on how the revenues from the sales that happen through the apps will be
shared between the retailors and the app producer. (Bertot, 2016).
References
Bell, J. (2014). The internationalization of small computer software firms. Journal of marketing,
40-87.
Bertot, J. C. (2016). social media technology and government transparency. computer, 53-78.

Chen, H. C. (2013). Business inteligence and analytics. MIS quartely, 1165-1188.
Khalid, H. S. (2015). A study on free iOS apps. IEEE software, 1-18.
Strauss, J. (2016). E-marketing. Newyork: Routledge.
Turban, E. O. (2018). Electronic commerce. A managerial and social networks perspective, 46-
87.