This report, submitted by Alaa Feras, analyzes the impacts of government initiatives on MICE tourism in Dubai from 2014 to 2017. It provides an overview of the MICE industry, its components, and the significance of Dubai as a prominent MICE destination. The study investigates the initiatives undertaken by the Dubai government, including the Dubai Corporation for Tourism and Commerce Marketing (DCTCM) and tourism investment strategies. It also examines key events like EXPO 2020 and the Arabian Travel Market, along with the role of the Dubai World Trade Centre. The report compares Dubai's MICE strategies with those of other countries like Singapore, Europe, Thailand, and Italy, offering insights into the future of MICE tourism and its sustained growth.
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