Influence of Economic Policies on Travel & Tourism Sector Success

This presentation provides an analysis of the travel and tourism sector, focusing on the roles of government, sponsored bodies, and international agencies, and how their functions influence the industry. It identifies the ways in which local and national economic policies impact the success of the travel and tourism sector, providing a comparison of government policies in the UK and China. The presentation highlights the functions of international agencies in reducing negative tourism impacts and fostering sustainable development, as well as the role of national governments in supporting the travel and tourism sector through projects and initiatives. Sponsored bodies like the World Travel and Tourism Council are discussed in terms of promoting tourism as a leading industry and demonstrating the significance of the travel and tourism sector. Finally, the presentation touches on the British authority, Visit Britain, and its purpose of marketing England to attract tourists and enhance the value of inbound tourism, emphasizing the overall influence of economic and domestic policies on travel and tourism business activities.

Travel And Tourism
Sector

Introduction
The following points will be included in power
point presentation:
– Analysing the function of government,
sponsored bodies and international agencies
in trace and tourism industry
– Identifying the way local and national
economic policies influence the success of
travel and tourism sector

Analysing the function of government,
sponsored bodies and international agencies
in trace and tourism industry
The government has significant role to plays in travel and tourism
industry.
Function of international agency- International agencies aims at
reducing negative impacts of tourism, fostering sustainable
development of tourism industry The various function of
international organisation include, generating market awareness,
promoting tourism products and services, promoting
competitive and sustainable tourism policies and instrument.

Function of National goverment-Various projects have been
implemented by United Nations World Tourism organisation
in order to provide support to travel and tourism sector. The
project intends to increase the energy efficiency and renewing
energy usage of small and medium travel enterprise. The other
purpose of project is to deliver information, technology and
training for TUI.

Function of sponsered bodies-Sponsored bodies such at World
travel and tourism council aims at promoting tourism as
leading industry. Encouraging government to identify tourism
industry as a top prior organisation. The function of sponsored
bodies include demonstrating the significance of travel
tourism sector.

Function of British authority-The Visit Britain is the name given
to British authority. The authority is incorporated with the
purpose of marketing England in order to support country to
attract tourist. The aim of the authority is to built national
tourism agency, enhancing the value of inbound tourism.

Identifying the way local and national
economic policies influence the success of
travel and tourism sector
The economic and domestic policies of legal authority have great
influence on business activities of travel and tourism
industry. The policies that are framed by local government
have focus on developing region by formulating growth
strategies. These policies have great influence on various
decision of TUI and has great effect on its strategies. The
impact of these policies are:
 Economic development
 Sponsorship and Funding
 Economic Policies

Comparison of China and UK government
policies
UK government intends to promote country interest through a
healthy, effective relationship with China. The function off
government is to demonstrate international security, enhance
mutual prosperity and assist China in their process of
modernisation and formulating reforms.

Reference
Carver, P. and Byrd, J., 2008. Marketing a European
experience to the less traveled. Journal of American
Academy of Business. 14 (1). pp. 131‐6.
Chang, H.H. and Chen, S.W. 2008, The impact of customer
interface quality, satisfaction and switching costs on e‐
loyalty: internet experience as a moderator. Computers in
Human Behavior, 24 (6). 2927‐2944.

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