International Business Report: GPA Company's Market Entry Strategy

This report provides a comprehensive analysis of GPA Company's international business strategy, focusing on its potential expansion into the Chinese market. It begins with an executive summary and introduction to international business, emphasizing the importance of global market expansion for competitiveness. The main body includes a detailed summary of GPA's product and service internationalization readiness, focusing on health and electrical goods. It examines the impact of the host country's circumstances using PESTEL and SWOT analyses, highlighting China's political, economic, social, technological, environmental, and legal factors, as well as its strengths, weaknesses, opportunities, and threats. The report also discusses the history and cultural aspects of China, utilizing Hofstede's cultural dimensions to understand the differences between Chinese and Brazilian cultures. Finally, it explores various entry and internationalization strategies for GPA, including exporting, licensing, franchising, and joint ventures, concluding that direct exporting is the most suitable approach. The report underscores the importance of understanding international markets, cultural nuances, and strategic planning for successful business expansion.